TechRepublic Resources
- OMV Analyzes Web Usage With SAS web analytics Solution
- OMV is the leading oil and gas group in central and eastern Europe. Content managers wanted to know how many and what sort of people have seen the content they have published. Portal managers needed figures on the general traffic on the portal: how many people visited, where they came...
- Tags: Web, Analytics, SAS Institute, Web Analytics, OMV, Portals, Web Technology, Internet
- Case studies
- web analytics Integrates With CRM for More Effective Marketing, Sales, and Service
- WebTrends, a pioneer in Web analytics, tied its Web analytics platform together with Microsoft Dynamics CRM for more effective online marketing campaigns. Relying on the Microsoft Dynamics CRM business application platform, the solution extends Web analytics beyond traditional marketing roles and into sales, customer service, and management, and makes Microsoft...
- Tags: Microsoft Dynamics, Analytics, Microsoft Corp., Sales, Web Analytics, CRM, Marketing Research, Financial Planning, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software
- Case studies
- Search Engine Marketing: Maximizing Profit with web analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing (SEM) has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, “Search Before...
- Tags: Search Engine, Analytics, Search Engine Marketing, Omniture Inc., Web Analytics, Search, Marketing Research, Marketing
- White papers
- Best Practices for web analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who “owns” the Web site? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- Tags: Analytics, Best Practice, Web Analytics, E-business, Financial Planning, Marketing Research, Finance, Marketing
- White papers
- web analytics Using Oracle Application Server Discoverer
- This paper will offer an overview of an alternative that is available to companies running Oracle Application Server 10g Enterprise Edition. Instead of investing in another expensive information silo, these companies can apply the reporting power and flexibility of the Oracle Application Server Discoverer query and analysis tool to information-rich...
- Tags: Oracle Application Server, Oracle Corp., Analytics, Application Server, Server, Web Analytics, Application Servers, Middleware, Enterprise Software, Software
- White papers
- End-User Experience Monitoring: The Missing Link
- To make the most of your web site, web analytics technology is necessary but not sufficient. A vital complement is end-user experience monitoring, supplemented by other tools that can monitor the complex underlying technology powering the web site. This paper outlines what these different types of solutions contribute and...
- Tags: Web, Monitoring, Compuware Corp., Web Analytics, Web Site Development, Channel Management, Marketing Research, Internet, Marketing
- White papers
- web analytics Developer Standardizes on Microsoft Software to Gain Competitive Edge
- In the past, Web analytics solution provider WebTrends maintained its products on multiple platforms, with its products for Linux and UNIX accounting for 41 percent of costs but only 17 percent of revenue. To better align itself with market demands, WebTrends decided to standardize on the Windows operating system for...
- Tags: Developer, Web, Analytics, WebTrends Corp., Microsoft Corp., Web Analytics, Web Analytics Developer, Marketing Research, Microsoft Windows, Tools & Techniques, Marketing, Operating Systems, Software, Management
- Case studies 2007-07-01
- WASP (25-fx)
- The Web Analytics Solution Profiler is aimed at Web Analytics implementation specialists, Web analysts and savvy Web surfers who wants to understand how their behavior is being analyzed by the sites they visit. Provides detailed information about the data being collected trough Query String and Cookies by web analytics solutions....
- Tags: Web, Analytics, Web Analytics, Web Analytics Solution Profiler, Marketing Research, Financial Planning, Marketing, Finance
- Software downloads 2007-09-28
- Leaked: Microsoft's competitor to Google Analytics
- According to Computer World, it appears that the details of the new Microsoft Web analytics tool have leaked onto the Internet. Microsoft plans to release a beta version of its Web analytics tool called "Gatineau" this summer, says Ian, who works for Microsoft's Digital Advertising Solutions Group....
- Tags: Google Inc., Analytics, Google Analytics, Microsoft Corp., Web Analytics, Gatineau, Financial Planning, Marketing Research, Finance, Marketing, Paul Mah
- Blog posts 2007-07-23
- SmarterStats (exe)
- Track your website's growth and forecast internet trends with integrated features like geographic reporting, and enhanced data mining. SmarterStats 3.x is the perfect solution for individuals, small businesses, and hosting companies who are looking for an enterprise-level web analytics application without the inflated price. Version 3.2.2602 may include unspecified updates,...
- Tags: Web Analytics, Marketing Research, Marketing
- Software downloads 2007-03-15
- Visual Sciences: web analytics style throughout the enterprise
- Visual Sciences, formerly known as WebSideStory, is bolstering its reach into the enterprise with a series of 3D applications.
- Tags: Marketing research, Visual Sciences, WebSideStory Inc., Web analytics, analytics, 3D
- Image galleries 2007-05-09
- Functionalism: A New Approach to web analytics
- Despite dramatic improvements in the reporting and measurement capabilities of common web analytic tools, the actual practice of web measurement has not shown similar advances. The results of many analytic efforts are disappointing, and the usefulness of web measurement to an organization is still very dependent on having an outstanding...
- Tags: Web, Analytics, Web Analytics, Tool, Web Measurement, Channel Management, Productivity, Marketing
- White papers 2006-07-01
- HBX and SiteCatalyst: Comparative Analysis
- There are many third-party web analytical tools available, among which WebSideStory's HBX and Omniture's SiteCatalyst are among the most prominent. With SiteCatalyst aiming for an IPO later this year and grabbing a larger market share, and WebSideStory doing everything they can to prevent that from happening, it is important for...
- Tags: Analysis, Web Analytics, Tool, Visual Sciences Inc., Productivity, Marketing Research, IPO, Marketing, Financial Services
- White papers 2006-06-01
- How to Use web analytics for Improving Web Applications
- As soon as a Web application has been deployed into the production environment, typically by the end of its development, some or all of its features are available to the users. By observing and analyzing the application usage over a certain period of time, it is possible to extract users'...
- Tags: Analytics, Web Application, Web Analytics, Financial Planning, Marketing Research, Finance, Marketing
- White papers 2006-05-19
- Web-Site Analytics - A Land Mine or a Gold Mine?
- This paper is a practical guide to avoiding the hidden land mines of Web-site analysis and providing a gold mine of information about an individual's Web site and its use. Technical issues related to using the Web log and other data to understand activity on a person's Web site are...
- Tags: Web, Analytics, SAS Institute, Web Analytics, Channel Management, Marketing Research, Marketing
- White papers 2006-02-28
- An Integrated Approach to Digital Marketing Through web analytics
- Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine...
- Tags: Analytics, Web Analytics, Visual Sciences Inc., Integration, Marketing Research, Financial Planning, Marketing, Finance
- White papers 2005-06-01
Additional Resources
- SAS web analytics 5.2: What's New?
- This paper describes and demonstrates some of the new features of SAS Web Analytics 5.2. SAS Web Analytics collects, analyzes, predicts, and reports Web-site visitor behavior. This information helps businesses better understand the effectiveness of their online (and, potentially, offline) initiatives, and the information optimizes their Web site and business...
- Tags: SAS Institute, SAS Web Analytics
- White papers 2006-02-28
- Spreading Relevant Insight:Selling web analytics throughout the Organization
- The broader, more powerful destiny of Website analytics is to inform and enrich business intelligence throughout the entire organization. According to a recent survey of Website analytics users conducted by Forrester Research, the single greatest challenge facing companies who implement Website analytics is putting what they learn to good...
- Tags: Omniture Inc., Web Site, Web Site Development, Web Technology, Internet
- White papers
- Competing on Analytics: The New Science of Winning
- The attendee will learn how leading companies and organizations are using analytics to differentiate themselves from their competitors. The attendee will also learn best practices for implementing an effective analytics program in the organization and how to start an analytics program in the organization.
- Tags: Analytics, Financial Planning, Finance
- Webcasts
- Predictive Analytics: A Slam Dunk for Business
- Trying to figure out how statistics and analytics can be put to practical use throughout the business? Join this webcast for real-world examples of predictive analytics in action. The presenter of this webcast will explain the basis of predictive analytics, and then discuss how the same techniques can be used...
- Tags: Predictive Analytics, SAS Institute
- Webcasts
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