Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- Web Analytics Developer Standardizes on Microsoft Software to Gain Competitive Edge
- In the past, Web analytics solution provider WebTrends maintained its products on multiple platforms, with its products for Linux and UNIX accounting for 41 percent of costs but only 17 percent of revenue. To better align itself with market demands, WebTrends decided to standardize on the Windows operating system for...
- Tags: Developer, Web, Analytics, WebTrends Corp., Microsoft Corp., Web Analytics, Web Analytics Developer, Marketing Research, Microsoft Windows, Tools & Techniques, Marketing, Operating Systems, Software, Management
- Case studies 2007-07-01
Additional Resources
- WASP (xpi)
- The Web Analytics Solution Profiler is aimed at Web Analytics implementation specialists, Web analysts and savvy Web surfers who wants to understand how their behavior is being analyzed by the sites they visit. Provides detailed information about the data being collected trough Query String and Cookies by web analytics solutions....
- Tags: Web, Analytics, Web Analytics, Stephane Hamel, Web Analytics Solution Profiler, Marketing Research, Financial Planning, Marketing, Finance
- Software downloads 2007-09-28
- SAS Web Analytics 5.2: What's New?
- This paper describes and demonstrates some of the new features of SAS Web Analytics 5.2. SAS Web Analytics collects, analyzes, predicts, and reports Web-site visitor behavior. This information helps businesses better understand the effectiveness of their online (and, potentially, offline) initiatives, and the information optimizes their Web site and business...
- Tags: SAS Institute, SAS Web Analytics
- White papers 2006-02-28
- An Integrated Approach to Digital Marketing Through Web Analytics
- Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine...
- Tags: Analytics, Web Analytics, Visual Sciences Inc., Integration, Marketing Research, Financial Planning, Marketing, Finance
- White papers 2005-06-01
- Web Analytics Integrates With CRM for More Effective Marketing, Sales, and Service
- WebTrends, a pioneer in Web analytics, tied its Web analytics platform together with Microsoft Dynamics CRM for more effective online marketing campaigns. Relying on the Microsoft Dynamics CRM business application platform, the solution extends Web analytics beyond traditional marketing roles and into sales, customer service, and management, and makes Microsoft...
- Tags: Microsoft Dynamics, Analytics, Microsoft Corp., Sales, Web Analytics, CRM, Marketing Research, Financial Planning, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software
- Case studies
- Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who “owns” the Web site? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- Tags: Analytics, Best Practice, Web Analytics, E-business, Financial Planning, Marketing Research, Finance, Marketing
- White papers
- Spreading Relevant Insight:Selling Web Analytics throughout the Organization
- The broader, more powerful destiny of Website analytics is to inform and enrich business intelligence throughout the entire organization. According to a recent survey of Website analytics users conducted by Forrester Research, the single greatest challenge facing companies who implement Website analytics is putting what they learn to good...
- Tags: Omniture Inc., Web Site, Web Site Development, Web Technology, Internet
- White papers
- Competing on Analytics: The New Science of Winning
- The attendee will learn how leading companies and organizations are using analytics to differentiate themselves from their competitors. The attendee will also learn best practices for implementing an effective analytics program in the organization and how to start an analytics program in the organization.
- Tags: Analytics, Financial Planning, Finance
- Webcasts
- Predictive Analytics: A Slam Dunk for Business
- Trying to figure out how statistics and analytics can be put to practical use throughout the business? Join this webcast for real-world examples of predictive analytics in action. The presenter of this webcast will explain the basis of predictive analytics, and then discuss how the same techniques can be used...
- Tags: Predictive Analytics, SAS Institute
- Webcasts
- Web-Site Analytics - A Land Mine or a Gold Mine?
- This paper is a practical guide to avoiding the hidden land mines of Web-site analysis and providing a gold mine of information about an individual's Web site and its use. Technical issues related to using the Web log and other data to understand activity on a person's Web site are...
- Tags: Web, Analytics, SAS Institute, Web Analytics, Channel Management, Marketing Research, Marketing
- White papers 2006-02-28
- Business Analytics Podcast
- Maximize your business analysis and reporting capabilities and get the most out of your ERP system with Business Analytics. Join Tony Balio and John Fandl from the Vanguard Business Analytics division of Exact Software, Joseph Burke from Exact Software and Paul Sanneman of NetCast Central for an...
- Tags: Exact Software, Business Analytics
- Download resources
- Competing on Analytics: How to Leverage Your Data, Improve Your Business Processes and Outperform Your Competition
- A secret weapon of many top-performing companies nowadays is analytics. Organizations such as Amazon, Harrah's, Capital One and the Boston Red Sox have dominated their fields by employing industrial-strength analytics across a wide variety of activities. If the company isn't competing on analytics, now is the time to take a...
- Tags: Business Process, Analytics, SAS Institute, Financial Planning, Finance
- Webcasts
- Insight From Interactions for Business Insight
- Analytics in the Contact Center has received a lot of attention, but how are companies actually using it to improve their business? Through this webcast the viewer will learn how today's businesses are using analytics to make a positive impact on their organization and customers. With the insights gained through...
- Tags: Analytics, Financial Planning, Finance
- Webcasts
- StockQP Analytics (zip)
- StockQP Analytics is an advanced and specialized research tool. It has existed in several forms for more than half a decade, having been used exclusively in research capacities with significant success. StockQP Analytics analyzes two decades of stock data in order to produce a percentage of profitability given certain market...
- Tags: Stock, StockQP Analytics, Investment, Finance
- Software downloads 2008-01-21
- Lawson Analytics Implementation Training
- A leading health organization was implementing Lawson systems. They felt they needed additional training and information on Lawson's Analytic system. Though they had received training on the use of analytics, they wanted to learn how to maximize the system's value and how to design reports. The client needed a training...
- Tags: Analytics, Lawson Software Inc., Training, Workforce Management, Financial Planning, Human Resources, Finance
- Case studies
- A CFO's Guide to Analytics
- Over the past few years, analytics has emerged as an important management discipline. While adoption has largely been driven by forward-thinking CEOs, CIOs and CMOs, analytics is reaching the office of the CFO. This webcast from Business Finance and SAS will provide with the knowledge needed to chart the right...
- Tags: Analytics, SAS Institute, CFO, Financial Planning, Finance
- Webcasts 2008-04-03
- Buyer Beware!: The Difference Between Warranty Reporting and Analytics
- The attendee will understand the functionality, goals and value of warranty analysis. The attendee will also understand the technology components and business processes that support warranty analytics. He or she will also learn how warranty analytics can increase the return from warranty data.
- Tags: Analytics, SAS Institute, Financial Planning, Finance
- Webcasts
- Analytics: See the Opportunity - But Don't Ignore the Pitfalls Along the Way
- This intelligent shopping cart already exists - though up to now it has been pushed round an Accenture research laboratory near Nice rather than the local supermarket. But this technology will eventually come to a retail outlet nearby. And when it does, it will work by applying sophisticated real-time analytics...
- Tags: Analytics, Accenture Ltd., Financial Planning, Finance
- White papers 2007-02-27
- How to Use Web Analytics for Improving Web Applications
- As soon as a Web application has been deployed into the production environment, typically by the end of its development, some or all of its features are available to the users. By observing and analyzing the application usage over a certain period of time, it is possible to extract users'...
- Tags: Analytics, Web Application, Web Analytics, Financial Planning, Marketing Research, Finance, Marketing
- White papers 2006-05-19
- HBX and SiteCatalyst: Comparative Analysis
- There are many third-party web analytical tools available, among which WebSideStory's HBX and Omniture's SiteCatalyst are among the most prominent. With SiteCatalyst aiming for an IPO later this year and grabbing a larger market share, and WebSideStory doing everything they can to prevent that from happening, it is important for...
- Tags: Analysis, Web Analytics, Tool, Visual Sciences Inc., Productivity, Marketing Research, IPO, Marketing, Financial Services
- White papers 2006-06-01
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