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Mobile Marketing Association (MMA) Case Study: The Weather Channel

The challenge was to extend the Weather Channel brand and wireless product offerings so that each consumer can access the weather information needed to make informed weather decisions while on the go. The Weather Channel partnered with Mobile Media North America to provide cross carrier SMS short messaging service mobile...

Tags: Mobile, Mobile Marketing, Wireless, Weather Channel, Advertising & Promotion, Text Messaging/SMS/MMS, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications

Case studies

The Weather Channel Develops a Wireless Download Application Using Brew and Java Technologies

The Weather Channel developed a wireless download application using Brew and Java technologies. Wireless subscribers are now able to access the latest weather reports while away from their televisions and computers. Offered as a subscription product, the application provides current conditions, detailed forecast information, and animated color radar images through...

Tags: Radar, Java Technology, Mobile Marketing, Weather Channel, Aerospace & Defense, Advertising & Promotion, Wi-Fi, Wireless, Java, Manufacturing, Marketing, Programming Languages, Software Development, Software/Web Development

Case studies

The Weather Channel: Measuring Business Value From Server Migration to Linux and a Tiered-Storage Model

Millions of people depend on The Weather Channel to provide constantly-updated information to keep them informed as dangerous weather conditions approach. The Weather Channel's IT Infrastructure has to be bullet-proof. And the data, which is also packaged and sold to external customers, must be available 24/7. In order to achieve...

Tags: Linux Software, VERITAS Software Corp., Migration, Weather Channel, Linux, Open Source, UNIX, Operating Systems, Storage, Servers, Software, Hardware

Case studies

Additional Resources

The Weather Channel IE7 Browser (exe)

The Weather Channel brings you a customized version of the new IE7 browser with the following default settings. Search for weather for any location within the browser search module, integrated national weather RSS feed. The Weather Channel toolbar including your current conditions, 36-hour forecast and notifications when severe weather alerts...

Tags: Microsoft Internet Explorer 7, Web Browser, Web Browsers, RSS, Internet

Software downloads 2006-12-07

The Weather Channel Mac Widget (dmg)

The Weather Channel Dashboard widget provides all the weather information you need on your dashboard. It includes current weather conditions for your selected location and notifies you when severe weather alerts are in effect for your area. It also includes a regional radar map and 36-hour forecast.

Tags: Apple Macintosh, Aerospace & Defense, Manufacturing

Software downloads 2006-12-06

The Weather Channel Toolbar (exe)

The Weather Channel Toolbar was designed and has been optimized specifically for the launch of Internet Explorer 7. The free toolbar enables users to constantly monitor their current weather conditions and receive severe weather alerts within their browser. The toolbar includes today's and tomorrow's forecast with direct links to detailed...

Tags: Toolbar

Software downloads 2006-10-31

High-Performance HP Integrity servers on Linux® deliver a sunny forecast for The Weather Channel

American humorist Mark Twain is famous for saying that everybody talks about the weather, but no one does anything about it. Twain clearly didn’t know about The Weather Channel Companies.

Tags: HP Integrity, Hewlett-Packard Co., High-performance, Server, Linux, Leadership, UNIX, Operating Systems, Open Source, Software, Management

Case studies 2005-06-16

Desktop Max by The Weather Channel (exe)

Get instant access to your local temperature and customizable severe-weather alerts. Desktop Max includes one-click access in your system tray to detailed local weather conditions, saved favorite locations, animated radar - including maps, current conditions, forecasts, and even live local traffic reports. All with NO ADS provided by the most...

Tags: Desktop Max, Desktops, Aerospace & Defense, Hardware, Manufacturing

Software downloads 2007-03-07

My Weather (msi)

This is a simple HTML Add-In I did for Media Center 2005 that provides a 10' for local specific weather data from the Weather Channel.

Tags: Media Center PC, Weather, Media Center PCs, Personal Technology, Home Entertainment

Software downloads 2005-10-06

The Weather Channel Gains Efficiency With Switch From Lotus Notes to Exchange Server

Since 1982, The Weather Channel has grown from a television network devoted entirely to weather, to a multimedia organization that delivers breaking weather news to more than 87 million subscribers throughout the United States. As the company grew, management wanted to increase efficiency and productivity by providing workflow applications to...

Tags: Multimedia, Microsoft Exchange Server, IBM Lotus Notes, Server, Microsoft Corp., IBM Corp., E-mail Servers, Groupware, Enterprise Software, Software

Case studies

HP Helps Bring Sunny Skies to the Weather Channel in Move to Microsoft Exchange

The Weather Channel TWC, an influential provider of weather information to domestic and global markets, reaches more than 89 million subscribers in the U.S. TWC uses state-of-the-art solutions for forecasting, presenting, and disseminating weather information - as well as cutting-edge, patented equipment for transmitting local forecasts, creating weather graphics, and...

Tags: Hewlett-Packard Co., Microsoft Exchange Server, Microsoft Corp., E-mail Servers, Groupware, Enterprise Software, Software

Case studies

Weather (zip)

The Weather plug-in will show the weather forecast from weather.com in your Maxthon sidebar. You can view the weather for nearly every city in the world. It can show the weather forecast for 5 different cities and provide more highly weather information as well as the ability to customize its...

Tags: Weather, Neo101

Software downloads 2005-11-15

The Weather Channel Screensaver (exe)

This screensaver offers glanceable access to local weather with picturesque photographs from their own customers. The screensaver is the only product where users can view weather-triggered images based on their local conditions. If its raining, you'll see a rainy picture, if its sunny, you'll see a sunny picture. Simply enter...

Tags: Screensaver

Software downloads 2005-06-01

The Weather Channel Desktop (exe)

Get instant access to your local temperature and severe-weather alerts. This program includes one-click access in your system tray to detailed local weather conditions and information on locations worldwide, including maps, current conditions, forecasts, and even live local traffic reports for over 48 cities

Tags: Desktops, Hardware

Software downloads 2007-03-27

Adobe After Effects Makes On-Air Motion Graphics a Breeze for Weather News Giant

Travelers, athletes, outdoor workers, pilots, commodity traders, and parents all have one thing in common: a devotion to The Weather Channel, one of the most popular U.S. cable broadcasters, reaching more than 70 million households. Their original animation system was a Flint that could only accept layers from the Macintosh...

Tags: Adobe Systems Inc., Performance, Graphics, Performance Management, Human Resources, Workforce Management

Case studies

WeatherBug Local Weather (zip)

Receive all the benefits of live weather including: Live, local weather conditions and forecasts; Severe weather alerts; and Access to live weather cameras, international weather and more. This version is the first release on CNET Download.com.

Tags: WeatherBug, Weather, Microsoft Office, Benefits, Databases, Office Suites, Software, Human Resources, Enterprise Software, Data Management

Software downloads 2007-06-28

PC Weather Machine (zip)

PC Weather Machine is an integrated weather monitoring tool offering more meteorological information than most weather modules. PC Weather Machine lets you keep on top of the latest weather information, displaying the meteorological conditions, weather maps, and sites for the places of your choice. This weather information is available worldwide...

Tags: PC, Monitoring, PC Weather Machine, Desktops, Hardware

Software downloads 2005-02-04

Aviation Weather (widget)

Get current weather conditions as well as weather forecasts with the Aviation Weather widget. Aviation Weather shows weather data METAR and TAF which is used by pilots for their flight preparations. Aviation Weather lets you choose any airport weather stations from its built-in database by either name or ICAO (4-letter)...

Tags: Weather, Storage, Databases, Hardware, Enterprise Software, Software, Data Management

Software downloads 2007-05-11

Quick Weather (exe)

Quick Weather shows the current satellite sky and cloud conditions, precipitation, and Outlook images (440x300 pixel). The easiest and quickest way to view the current world wide images from The Weather Channel updated every 3 hours just by clicking the little icon located in your tray-bar near the clock. Available...

Tags: Mc & RENOX, Quick Weather, Microsoft Outlook, Groupware, Network Technology, Microsoft Office, Office Suites, Software, Enterprise Software, Networking

Software downloads 2007-03-02

Weather Watcher Mobile - Pocket PC (CAB)

Weather Watcher is your personal Windows mobile weather station. Automatically retrieve the current conditions, hourly forecast, daily forecast, detailed forecast, severe weather alerts from the National Weather Service US only for over 77,000 cities world-wide. Version 1.0.6 includes a zoomable radar/satellite map and optimized weather processing methods to process the...

Tags: Mobile, PC, Singer, Weather Watcher, Pocket PC, Advertising & Promotion, Microsoft Windows, Aerospace & Defense, Operating Systems, Handhelds, Hardware, Marketing, Software, Manufacturing

Software downloads 2007-09-24