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Additional Resources
- The Advertising Dictionary (zip)
- The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying publicity industry in...
- Tags: Advertisement, Advertising Dictionary
- Software downloads 2005-09-29
- Atomic Advertising (zip)
- Reach Over 100,000,000 Prospects. A Complete Internet Advertising free Guide for all This guide includes hundreds of places To Advertise Your Product and Service in front of well over One Hundred Million people through almost every type of Home Business Based Advertising Medium should you decide to take the initiative....
- Tags: Advertisement, Guide
- Software downloads 2007-06-13
- Mobile Advertising or Mobile Marketing: A Need for a New Concept?
- This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...
- Tags: Advertisement, Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2006-04-04
- Data Mining and Audience Intelligence for Advertising
- Growth in the global advertising industry - especially the recent rapid growth in online advertising - has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems, leading to a plethora of novel...
- Tags: Advertisement, Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing
- White papers 2007-08-15
- Creating Client Proposals With Internet GIS
- Lamar Advertising Company is one of the largest and most experienced outdoor advertising companies in the United States. Lamar Advertising Company needed mapping system that cost-effectively met its customers needs and could be deployed easily to the sales force by MIS staff. After researching several vendors, Lamar chose ESRI ArcWeb...
- Tags: Advertising Company, Environmental Systems Research Institute Inc., Internet, Sales Strategy, Sales Force Management, Sales
- Case studies
- DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
- A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. This has raised many concerns about privacy and control over personal data. The preservation of privacy would appear to be in...
- Tags: Advertisement, Hewlett-Packard Co., Privacy, DataBank, Advertising Model, User Data
- White papers 2006-06-26
- How to Get Ahead in Advertising
- The core challenge faced by GSD&M Advertising was to devise an IT strategy to support the fast growth of GSD&M Advertising, as well as keep up with the fast-paced nature of the advertising business; provide an IT infrastructure that enables the agency to be more creative than the competition. The...
- Tags: Dell Computer Corp., Advertisement, EMC Corp., Storage, Servers, Hardware
- Case studies
- Advertising Manager (exe)
- Bluevizia Advertising Manager helps you do successful ad campaigns like the pros. Small businesses can now acquire a tool that poses the right questions, proposes the best solutions and helps create an action plan. It will guide you step-by-step through the stages of campaign planning, implementation, evaluation and control. The...
- Tags: Advertisement, Netscape Navigator
- Software downloads 2006-08-18
- Perhaps Google is getting too big for its own good
- When I want advertising info, I'll ask for it!No way do I want advertisers sending me unsolicited advertising! I do everything I can to avoid "spam!" I delete everything unsolicited, I refuse to buy from companies that send it. I've worked professionally to help customers avoid these ads. it is...
- Tags: cnaw@..., advertisement, feedback, Google Inc.
- Discussion threads 2006-12-14
- EMC Dantz Retrospect Allows Advertising Agency to Back Up Directly to Disk
- In 2000, a group of former students convinced Stephen C. Holtzman, the Macintosh Administrative Technician at Dawson College, to become the Chief Information Officer CIO for D-ZIGN S.A.B. Inc., a marketing advertising agency located near Montreal, Canada. Because of his positive experience using Retrospect on the computers at Dawson College,...
- Tags: Advertising Agency, Advertisement, Disk, EMC Corp., EMC Dantz Retrospect, Storage, Advertising & Promotion, Hardware, Marketing
- Case studies
- ROICalculator (zip)
- ROI Calculator is the calculator for your Internet pay-per-click advertising investments. Use this calculator to measures the ROI return on investment of a CPC cost per click advertising buy, such as with Google's or Yahoo's search listings.
- Tags: ROI, Pay-per-click Advertising, ROI Calculator, Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Software downloads 2007-02-14
- Privacy advocates push for "Do Not Track" list for the Internet
- Privacy groups are petitioning the FTC to create a national "Do Not Track" list that would require advertisers to list the servers that track users' behavior with the government. Then, consumers could select companies whose cookies they want to block by installing a browser plug-in. Advocates...
- Tags: Internet, Industry, Privacy, FTC, Social Networking, Government, Online Communications, Marketing, Advertising & Promotion, Andy Moon
- Blog posts 2007-11-01
- Vialect Case Study - BBDO Advertising
- BBDO Worldwide is one of the largest international advertising agencies in the world. The agency's 65-member Duracell account team needed a better means of communicating across time zones when collaborating on global projects. Advertising is a fast-paced industry, so for BBDO, timeliness and consistency in meeting client deadlines is critical....
- Tags: Team, Advertisement, Agency, BBDO Worldwide, Team Management, Management
- Case studies
- "Eyeball" marketing goes high tech
- Would you prefer to keep your "eye" hits to yourself?Many, particularly in Canada where some of these technologies are being tested, are saying that cameras that detect visual "hits" on advertising amount to a step closer to a Big Brother society. Would you prefer to keep your advertising views...
- Tags: Andy Moon, marketing
- Discussion threads 2007-06-19
- Privacy advocates push for "Do Not Track" list for the Internet
- What restrictions would you like to see with regards to online advertising?I, though I believe in privacy protections, believe the National Advertising Initiative when they say that the "Do Not Track" list could severely restrict the experience for users and could also do serious damage to the online advertising industry...
- Tags: Web site development, Web technology, Andy Moon, Internet, Do-not-track
- Discussion threads 2007-11-01
- Nokia buys mobile advertising firm Enpocket
- In a move to cash in on the emerging mobile advertising market, Nokia announced the purchase of the U.S. mobile advertising firm Enpocket. This move pits Nokia in direct competition with the likes of Google and Yahoo, two powerful companies that are also tapping into the mobile advertising market. ...
- Tags: Advertisement, Nokia Corp., Mobile, Enpocket, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan
- Blog posts 2007-09-18
- AdBlaster (exe)
- AdBlaster submits your Ad to more than 2,500,000 Advertising Web sites and to 1,000 Advertising Networks across the net. Automatically and instantly have your ads posted using the autopost feature which posts your ads whenever you want to have to them posted automatically.
- Tags: Advertisement, AdBlaster
- Software downloads 2005-04-21
- Zumobi, a new mobile browsing experience
- Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing. An excerpt from ZDNet: Zumobi is working with a variety of partners, ranging from Amazon.com, to MTV Networks, who are developing widgets, or "Tiles," with which consumers can...
- Tags: Concept, Advertisement, Mobile, Tile, Zumobi, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan
- Blog posts 2007-12-17
- Navigating Complexities of Local Advertising Implementation
- With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...
- Tags: Razorfish, Local Advertising, Tool, Productivity
- White papers 2007-02-01
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