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TechRepublic Resources
- Jargon Watch: Building customer relationships through technology
- Now that technology has enabled new ways to serve customers, we have developed dozens of new phrases and acronyms. Jargon Watch takes a look at some of these customer-related jargon words.Customer service has come a long way with the automation and integration of all the different data we receive from...
- Tags: Marketing research, Product marketing, Customer relationship management (CRM), Mary Ann Fitzharris, marketing, Technology enabled marketing, CSS, Jargon Watch, customer service, e-mail, E-mail response management system
- Technical articles 2000-03-24
Additional Resources
- Global Marketing Consultancy Picks FaceTime for Security and Visibility of IM and P2P Applications
- Founded by former Coca-Cola Company Chief Marketing Officer Sergio Zyman in 1999, Zyman Group is positioned as taking a rigorous, scientific approach to marketing, which makes it important for the company to be seen by its clients to be making intelligent and value-generating use of technology. Implementing a solution that...
- Tags: Security, IM, P2P, FaceTime Communications, Instant Messaging, Marketing Research, Internet, Online Communications, Marketing
- Case studies
- Sports Marketing Firm Works in Effective New Ways With Cisco SMB Partner Stratatech & Cisco Technology
- A new sport marketing agency has vastly different technology needs than the publishing company from which it was spun off. A partner at Ion Marketing wanted the company to have technology designed to promote the dynamic communications he envisioned for the staff. This was tackled by Cisco Silver Partner Stratatech...
- Tags: Marketing, Cisco Systems Inc.
- Case studies
- Advancing a Marketing Program Through CRM Technology
- When a company thinks about marketing, it usually focuses on the plan the marketing department will use to get the company noticed in the marketplace, helping to win new clients and stay ahead of the competition. However, these days, "Marketing" is more about actually going to and sustaining a presence...
- Tags: CRM, Marketing Research, Marketing
- White papers 2005-10-19
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
- Marketing Plan Manager (exe)
- Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...
- Tags: Marketing Plan Manager, Marketing Research, Marketing
- Software downloads 2004-11-01
- AW Marketing Dictionary (zip)
- The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high...
- Tags: Marketing Dictionary, Marketing Research, Marketing
- Software downloads 2005-07-14
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Migration Marketing Strategies
- One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...
- Tags: Marketing Strategy, Migration, Marketing Research, Marketing
- White papers 2003-12-01
- Microsoft Office Live Seminar: Jay Conrad Levinson Presents, "Secrets of Guerilla Marketing"
- Guerrilla Marketing is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money. This webcast will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to...
- Tags: Microsoft Office, Microsoft Office Live, Microsoft Corp., Guerrilla Marketing, Marketing Research, Marketing
- Webcasts
- Intel Centrino Mobile Technology Improves Productivity for Shanghai General Motors
- Failing to react fast enough to changes in the market place is a dangerous proposition. Collecting data, analyzing market changes, adapting to consumer trends and making the right decisions are all important in corporate success. For Shanghai General Motors Co., Ltd Shanghai GM, this means arming its marketing staff with...
- Tags: Mobile, Intel Centrino, Shanghai, General Motors Corp., Intel Corp., Intel Centrino Mobile Technology, Processors, Marketing Research, Semiconductors, Hardware, Components, Marketing
- Case studies
- Microsoft Executive Circle Webcast: Taking Marketing to the Next Level
- In this world of global competition and demanding customers, marketing organizations struggle to define their role and to justify their value in their organizations. How can marketing rise to the challenge? In this webcast, the presenter, from the Kellogg School of Management, presents his agenda for reforming marketing. Beginning with...
- Tags: Webcast, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Mobile Marketing based on ToruCa
- This white paper introduces ToruCa, an information capture service for mobile phones, developed by NTT DoCoMo, Japan's leading mobile carrier. ToruCa service is enabled through NTT DoCoMo's credit card payment platform called iD. Recently McDonald's Holdings in Japan announced that it will install iD platforms to its outlets to allow...
- Tags: Mobile, NTT DoCoMo Inc., Mobile Marketing, ToruCa, ToruCa Service, Advertising & Promotion, Sales Channel, Financial Services, Marketing, Sales
- White papers 2007-04-01
- Enhance Your Current Siebel Deployment With Siebel Marketing Server 7.7
- Watch this Web seminar replay to hear discussion on how you can leverage the latest marketing technology from Siebel 7.7 today in your existing CRM deployment-without requiring a full upgrade. Learn how you can equip your marketing organization with powerful yet easy-to-use tools to: Increase user adoption, Gain a 360...
- Tags: Siebel Systems Inc., Marketing Research, Marketing
- Webcasts
- How to Go Mobile
- Mobile marketing is hot and is gaining rapid acceptance. This paper offers practical advice and guidance on what people can do via mobile, and how to do it. This paper describes powerful mobile marketing methods one can implement in just a few minutes. They will investigate what the industry and...
- Tags: Mobile, Mobile Marketing, InfoNU.com, Advertising & Promotion, Marketing
- White papers 2008-01-01
- Email Marketing – The Way Forward
- This white paper talks about email marketing and strategies to be adopted for email marketing. It is seen that email marketing is the fastest growing method of building business because it is more successful, more cost effective and brings a faster response than any other marketing tool. Email campaigns are...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-04-01
- Highly Effective Marketing Plan (HEMP) (exe)
- Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan HEMP software will help you to develop and implement a marketing plan that works for...
- Tags: Marketing Research, Marketing
- Software downloads 2006-12-14
- Viral Marketing Best Practices
- The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the...
- Tags: Clupedia, Marketing Research, Marketing
- White papers 2005-10-01
- The CMA Guide to E-Mail Marketing
- This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-09-26
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