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- Sicap: Helping DiGI to Stand Out From the Crowd
- DiGI, a Malaysian mobile network operator, provides a comprehensive range of mobile telecommunications services to its customers. The challenge for DiGi was to increase its competitive advantage, operational efficiency and customer loyalty by delivering a portfolio of value-added services to its prepaid customers. After conducting exhaustive evaluations of several platforms,...
- Tags: Mobile Network, Mobile, Sicap, DiGI, Advertising & Promotion, Cellular Phones, Wireless, Marketing, Consumer Electronics, Personal Technology
- Case studies
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- Sicap: Delivering Competitive Advantage to Vimpelcom
- VimpelCom is one of Russia's leading providers of wireless telecommunications services. For VimpelCom, the main challenge was to boost its competitive advantage, operational efficiency and customer loyalty by using cost-effective technologies to deliver a portfolio of affordable value-added services to its customers. Sicap suggested that Unstructured Supplementary Services Data USSD,...
- Tags: Competitive Advantage, Vimpelcom, Telephony, Strategy, Telecom & Utilities, Telecommunications, Wi-Fi, Networking, Management, Wireless
- Case studies
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