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- Youth Marketing In the Broadband Era
- This paper discusses the challenges modern marketers have in reaching their target groups. The analysis presented in the paper is focused on youth marketing, but the issues presented are transferable to nearly any other target group. The paper concludes with listing several best practices. Satama believes that its observations and...
- Tags: Paper, Broadband, Satama, Marketing Research, Marketing
- White papers 2006-03-31
- Mobile TV: New Wine for New Bottles?
- Mobile TV faces many challenges but Satama thinks that with the right user experience and the right business models, it has a high chance of becoming successful. Video and TV consumption is changing because of new devices such as smartphones, the PSP and the iPod. In one form or another...
- Tags: Mobile, Mobile TV, Wine, Satama, TVs, Tv & Home Theater, Advertising & Promotion, Personal Technology, Home Entertainment, Marketing
- White papers 2006-03-22
Additional Resources
- Global Sales Performance Firm Saves ¬15,000 in Six Months With Web Content Tool
- Mercuri International, Europe's largest sales performance and training consultancy, wanted to revitalise its international communication. Its legacy Web site, which used IBM Lotus Notes, was difficult, time consuming, and costly to update in 40 countries. As Microsoft is recognised as a leading provider of Internet-based marketing communication technologies, Mercuri turned...
- Tags: Web, Marketing Communication, Microsoft Corp., Tool, Marketing Research, Sales Strategy, Server Consolidation, Channel Management, Content Management, Workforce Management, Marketing, Sales, Servers, Hardware, Enterprise Software, Software, Human Resources
- Case studies 2006-05-01
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