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TechRepublic Resources
- Customer Relationship Marketing Vendor Delivers Next-Generation Web Solution
- Got Corporation provides a set of e-mail and marketing automation tools and services that meet a wide variety of industry needs. With its range of self-serve tools and advanced e-mail marketing programs, Got gives customers individual solutions. Got Corporation's existing Sun/Java/Oracle application was not able to scale to accommodate growth...
- Tags: Relationship Marketing, Microsoft Corp., Email Marketing, C#, E-mail, .Net, Marketing Research, Productivity, Programming Languages, Software Development, Software/Web Development, Online Communications, Marketing
- Case studies
Additional Resources
- E-mail Marketing as a Relationship Strategy: The Four Steps to High Impact E-mail Marketing
- Faced with consumer frustration over spam, competitive e-marketing technologies and recent legislation, companies are struggling to establish the right mix media and messaging to effectively connect with prospects and customers. For e-mail marketing in particular, new rules signify the end of marketers sitting on the fence, waiting until next quarter...
- Tags: Strategy, Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2004-10-14
- A Marketing Maturity Model for IT: Building a Customer-Centric IT Organization
- Despite a variety of management tools, valuable management prescriptions, and the desire of Information Technology IT managers and business managers alike to build a better relationship, the current state of the IT-business relationship is far from ideal. Although many believe the difficulty in managing this relationship is rooted in differences...
- Tags: Information Technology, Relationship, Marketing Research, Strategy, Marketing, Management
- White papers 2006-01-20
- Beyond Email: Integrated Online Tools for Managing the Customer Relationship Lifecycle
- Long ago dubbed the 'Killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. While marketers are in agreement about the potential of email marketing, many have become confused by the varying...
- Tags: Email Marketing, Tool, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2005-12-05
- Customer Dialogue Builds Loyalty & Profit
- Customers and potential customers are getting more sophisticated. The very marketing techniques used to separate the customer from their hard earned cash are helping to train both the old and newer generations of customers to be more wary and become smarter. Customers want to trust the companies they buy from...
- Tags: Customer, Customer Dialogue, Marketing Research, Productivity, Marketing
- White papers 2006-01-08
- Automated Marketing Enhances Customer Relationship Management Solutions
- Britemoon has been providing businesses with customized e-mail and online marketing solutions since 2000. With the first release of Microsoft Business Solutions CRM now part of Microsoft Dynamics, Britemoon recognized the potential for an enhanced Customer Relationship Management CRM solution that added robust marketing functionality to the application's sales and...
- Tags: Microsoft Corp., CRM, Britemoon, Customer Relationship Management (CRM), Marketing Research, Advertising & Promotion, Enterprise Software, Software, Marketing
- Case studies
- Penetrate the Marketing Clutter With Seamless Customer Dialogues
- Through this webcast, the viewer will learn how to revolutionize marketing with seamless customer dialogue techniques, why bringing together disconnected initiatives across inbound and outbound channels can maximize the value of the customer relationship, and how leading companies can benefit from adopting the next evolution of marketing automation.
- Tags: SSA Global Technologies, Marketing Research, Marketing
- Webcasts
- Technology Innovation and Implications on Customer Relationship Management - Comments on the Paper "Marketing Models of Service and Relationships"
- Existing research on services and relationship treats customer service as a major operating variable and focuses on measuring the resulting customer satisfaction, retention, duration, repeat purchases, word-of-mouth. This paper gives an excellent review of existing marketing models of service and Customer Relationship Management CRM. The rapid advances in information and...
- Tags: Innovation, Carnegie-Mellon University, Relationship, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Product Marketing, Marketing Research, Enterprise Software, Strategy, Software, Marketing, Management
- White papers 2005-08-01
- Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
- Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
- Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
- White papers 2006-09-05
- CRM: A Builder's Best Bet
- The time looks to be right for homebuilders to address lead management and marketing automation procedures via customer-relationship management technology. For homebuilders, the question of where to turn when the sales run out has been lingering in the background for quite some time. CRM (Customer-Relationship Management) technology is nothing new...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing Research, Marketing, Software
- White papers 2006-02-20
- Customer Relationship Management - An Introduction
- Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-05-25
- Anatomy of a Successful CRM Implementation
- After several years of limited growth, most industry analysts are predicting significant expansion in the Customer Relationship Management CRM software and services marketplace through at least 2008. This growth will result in an increase in the number of CRM package software implementation projects that address the functional areas of sales,...
- Tags: Jupitermedia Corp., CRM, Customer Relationship Management (CRM), Advertising & Promotion, Sales Strategy, Marketing Research, Enterprise Software, Software, Marketing, Sales
- White papers 2005-07-11
- The Simplest Solution Is the Integrated Solution
- According to the scientific principle known as Occam's Razor, the simplest solution is usually the right solution. This is true not only in science, but in business as well. It is the nature of business to constantly search for the easiest available solution to a problem or need. For most...
- Tags: Solution, CRM, Integration, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software
- White papers
- Customer Relationship Management: 10 Steps to Success
- Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-09-01
- Hewlett-Packard Company Reinvents Marketing and Reduces Spend by 15%
- Hewlett-Packard Company HP is one of the world's leading technology companies. Shortly after HP completed its merger with Compaq in 2002, a new first Chief Marketing Officer CMO was appointed, later taking on the additional role of executive vice president of HP's Customer Solutions Group. One of his first priorities...
- Tags: Hewlett-Packard Co., Oracle Corp., Marketing Research, Mergers & Acquisitions, Marketing, Investment, Finance
- Case studies
- Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
- The authors provide a fully personalized model for optimizing multiple marketing interventions in intermediate-term Customer Relationship Management CRM and derive theoretically based propositions on the moderating effects of past customer behavior and conduct a longitudinal validation test to compare the performance of the model with that of commonly used segmentation...
- Tags: Marketing Intervention, Marketing Research, Marketing
- White papers 2005-09-13
- Effective Database Marketing: Leveraging Data Management
- With some advance planning and attention to good data management practices problems caused by bad data can be avoided and organizations can get the most from the database marketing initiatives. This paper focuses on the importance of effective data management for database marketing. It teaches how to improve the consistency,...
- Tags: DataFlux Corp., Data Management, Storage, Databases, Marketing Research, Hardware, Enterprise Software, Software, Marketing
- White papers 2003-08-25
- Sony of Canada Taps mySAP CRM to Launch Holiday Marketing Campaigns
- The holidays are the biggest selling season of the year. During this time - during any important selling season, for any type of business - it's crucial that consumer-products companies keep their customers continuously informed of promotions, product introductions, and marketing messages to stimulate sales. Sony of Canada wanted to...
- Tags: Sony Corp., mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Software, Marketing
- Case studies
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
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