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- Navigating Complexities of Local Advertising Implementation
- With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...
- Tags: Razorfish, Local Advertising, Tool, Productivity
- White papers 2007-02-01
- Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy
- A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...
- Tags: Point-of-sale, Marketing Strategy, Mobile, Razorfish, Kiosk, Kiosk Implementation, Advertising & Promotion, Marketing Research, Strategy, Marketing, Management
- White papers 2005-04-01
- Web design: The next generation
- The worldwide Internet economy could be pushing the $3 trillion mark in just a few years. How will this explosive growth affect the field of Web design? Bob Weinstein takes a look in this week's Tech Watch.A few years back, a Web site was just a trendy add-on for a...
- Tags: Channel management, Web site development, Web technology, Bob Weinstein, Web, Web site, Web design
- Technical articles 2000-03-22
- Ready to rumble: Know what to expect when you interview with a consulting firm
- Getting an interview with the consulting firm of your dreams is only the first step. Knowing what to expect during the interview process will better your chances of landing the job. Here's a look at some interview strategies used by consulting firms.You’ve made it to the first interview with that...
- Tags: Outsourcing, Recruitment & Selection, Dana Damiani, Razorfish, consulting company, consulting
- Technical articles 2000-08-10
- On the cutting edge: Razorfish
- Razorfish is changing the way businesses work, look, communicate, and compete. The firm has been a trendsetter among consulting groups that help clients enter the digital economy.We push technology beyond its expected limitations because that’s where quality user experiences and competitive advantage emerge.Chris Strazzella, RazorfishDigital technology is at the front...
- Tags: E-business/E-commerce, Strategy, Meredith Johnston, Digital Technology, Razorfish, Charles Schwab & Co. Inc.
- Technical articles 2000-06-29
Additional Resources
- Time Inc. Moves to the PC Desktop With Gadgets
- Time Inc. is one of the largest content companies in the world. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every ten, who are online, visits a company Web site. Considering the rapid growth and popularity of new media, Time...
- Tags: PC, Time Inc., Desktops, Productivity, Hardware
- Case studies 2007-04-01
- Big Fives' names offer path of least resistance
- Amidst the splits and shuffles among the Big Five consultancies, reports of name changes are raising the eyebrows of insiders. Columnist Tom Rodenhauser sounds off on this branding issue.Of all the daffy outcomes relating to Arthur Andersen/Andersen Consulting’s split, the most bizarre involve reports—like the one that appeared in the...
- Tags: Outsourcing, Branding, Tom Rodenhauser, Arthur Andersen, Andersen Consulting
- Technical articles 2000-09-01
- Leading Social Utility Extends Reach to Desktop
- Since its debut in 2004, Facebook has grown to include more than 20 million members who use the social utility to share information among friends in their real-world social networks. In order to extend and enhance its product, Facebook provides third-party developers an open platform so they can tie their...
- Tags: Desktop, Facebook, Utility, Photo-sharing, Gadget, Microsoft Windows, Operating Systems, Software
- Case studies 2007-05-01
- Life after layoffs: How do you begin again?
- There's no doubt that many consultants are in trouble. Layoffs are continuing to be announced almost daily. If you've been a victim of downsizing, how are you competing with the flood of consultants who are vying for the same jobs?Recently, MarchFirst announced its third round of layoffs since November, bringing...
- Tags: Workforce management, Recruitment & Selection, Beth Blakely, layoff, Ansed
- Technical articles 2001-02-12
- Microsoft to acquire aQuantive: The foray to quantify ad dollars
- The acquisition frenzy in the online ad space continues with Microsoft's plans to acquire aQuantive parent of Avenue A Razorfish, the largest online ad agency, in a $6 billion all cash deal. The Redmond giant's move to increase its share of the $40 billion worldwide Internet ad market comes in...
- Tags: Acquisition, Advertisement, Yahoo! Inc., aQuantive Inc., Microsoft Corp., WPP, Publicis, Arun Radhakrishnan
- Blog posts 2007-05-21
- Europe's consulting industry is in the fast lane
- The e-business surge has triggered vast growth among European consultancies. Columnist Tom Rodenhauser offers his take on how this development will play out.Alpha Publications’ new report on the European consultancy market shows vast industry growth prospects on the other side of the Atlantic.Such optimism regarding the European market is driven...
- Tags: Outsourcing, Tom Rodenhauser, Alpha Publications, consulting
- Technical articles 2000-08-25
- Does buying bigger make it better?
- The billion-dollar players of the consulting industry know that bigger, better, faster, and stronger are the buzzwords of the moment. Will acquisitions of boutique firms help them build their muscle? Columnist Tom Rodenhauser offers his take.The clock on KPMG Consulting is ticking now that its shares are about to be...
- Tags: Outsourcing, Mergers & Acquisitions, Tom Rodenhauser, consulting, acquisition
- Technical articles 2001-02-09
- Word of mouth: Marketing strategy for IT consultants?
- Believe it or not, some IT consultants and firms are relying solely on word of mouth and referrals to market their services. The strategy seems to be working—saving the companies money and improving their performance.When most people think about promotion and marketing strategies, they usually think of events, print ads,...
- Tags: Marketing research, Strategy, Dana Damiani, marketing, referral, information technology, word of mouth, marketing strategy
- Technical articles 2000-06-26
- It lives! Andersen and Microsoft joint venture comes out of hibernation
- Avanade Inc., the temporarily dormant venture between Microsoft and Andersen/Accenture, has finally been launched. Columnist Tom Rodenhauser discusses the start-up's lofty goals and its fledgling identity.Avanade Inc., the joint venture launched by Andersen/Accenture and Microsoft last March, is reemerging after seven months of relative dormancy. Whether by design or by...
- Tags: Booz Allen Hamilton Inc., Tom Rodenhauser, Avanade, Andersen/Accenture, Microsoft Corp.
- Technical articles 2000-11-03
- Turn your vision into a mission statement
- You know who you are and what you do, but do your clients? Follow these tips to create a clear, concise mission statement that will communicate your vision to the world.Mission statements are a lot like press releases. If the critical information isn’t expressed well in the first few lines,...
- Tags: Strategy, Pam Gersh, mission statement, vision
- Technical articles 2000-11-14
- Rodney Dangerfield & IT Services: The Invisible Third Choice
- In the 90s, a reporter at the Wall Street Journal once dubbed me, “The Queen of Outsourcing.” The outsourcing market has changed quite a bit since then. Today with outsourcing’s reputation under fire by American workers and, well, Lou Dobbs, I’m not sure I’d want that title again. Yet, when...
- Tags: Strategy, IT services, information technology, outsourcing
- Blog posts 2006-11-01
- Word of mouth: Marketing strategy for IT consultants?
- Believe it or not, some IT consultants and firms are relying solely on word of mouth and referrals to market their services. The strategy seems to be working—saving the companies money and improving their performance. When most people think about promotion and marketing strategies, they usually think of events,...
- Tags: Dana Damiani
- Technical articles 2000-06-26
- The return of Rusher's Gap?in reverse
- A couple of years ago, consultants seemed to have the upper hand with their clients. After all, there was plenty of business, and they could pick and choose. Today, the rules have changed. Bob Artner examines what it means for IT managers.Life is like a circle, they say: It comes...
- Tags: Outsourcing, Bob Artner, Rusher
- Technical articles 2001-07-12
- 10 questions about information architecture
- By Shel KimenInformation architecture. IA. Industry buzzwords? Fancy degrees? Web firms can't hire information architects fast enough, but, while the field has been around and growing for years in software, engineering, and library science, very few people understand exactly what information architects do and why we need them in Web...
- Tags: Channel management, Development tools, information architect, information architecture, space planner, planner, Web, Web design, programming
- Technical articles 2003-09-29
- CEO helps clients become e-commerce enabled
- Larry Tanning is considered to be an IT industry guru on systems architecture and development. Rick Freedman recently chatted with him about the changing Internet landscape and his efforts to help clients develop successful e-commerce strategies.Tanning Technology Corporation is a bit different from many of the new entrants in the...
- Tags: Rick Freedman, e-business, Tanning Technology Corp., Internet
- Technical articles 2000-09-11
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