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positioning line

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Choose a good positioning line to market your company
Your positioning line should tell potential clients what you do and why you're different from the competition. Columnist Wes Burgiss explains the fine points of this marketing technique that can help assert your company's identity, mission, and strengths.In my first column for TechRepublic, I covered the importance of brand identity—who...
Tags: Branding, KFC, Wes Burgiss, RCA, positioning line, positioning
Technical articles 2000-06-13

Additional Resources

Secure Positioning in Wireless Networks
So far, the problem of positioning in wireless networks has been studied mainly in a non-adversarial setting. This paper analyzes the resistance of positioning techniques to position and distances spoofing attacks. The paper proposes a mechanism for secure positioning of wireless devices, that one call verifiable multilateration and then shows...
Tags: Network, Positioning, Wireless Network, Branding, Wireless, Marketing
White papers 2006-02-01
Indoor Location Technology Opens New Worlds: Micro-Geography
It's important to solve indoor positioning problems, because by 2005 there will be 184 million U.S. wireless subscribers (Jupiter Research, 2001). Moreover, according to the National Emergency Number Association, more than 30 percent of 911 calls in the United States originate from mobile phones - a number expected to soon...
Tags: Positioning, Indoor Location Technology, Branding, Marketing
White papers 2004-10-20
Global Manufacturer Ensures Low-Cost Development for Global Positioning Devices
Magellan, headquartered in the United States, develops and manufactures global positioning devices and markets its line of survey, Geographic Information System GIS and Global Positioning System GPS solutions under the Magellan Professional brand. The organisation's management wanted to launch a new family of handheld products. It needed to deliver a...
Tags: Positioning, Microsoft Corp., Organization, Branding, Microsoft Windows CE, GIS, Handhelds, Marketing, Operating Systems, Microsoft Windows, Software, Hardware
Case studies
Accurate Vehicular Positioning Using a DAB-GSM Hybrid System
The Global Position System GPS and the Global Navigation Satellite System GLONASS are based on a satellite system. Much work has been carried out on a non-satellite positioning system using the existing Global System of Mobile Communications GSM infrastructure. This leads to a GPS-GSM positioning system that manufacturers claim to...
Tags: Lancaster University, Positioning, GSM, Positioning System, Branding, Knowledge Management, Cellular Phones, Marketing, Enterprise Software, Software, Consumer Electronics, Personal Technology
White papers 2005-09-29
Mobile Terminal Positioning Using Data Symbols to Mitigate the Influence of Noise in Multi Carrier Modulation
Positioning service in down-link cellular mobile system is expected. In the positioning of multi carrier modulation, the location of the Mobile Terminal MT is estimated by using the correlation of the pilot symbol known to MT. However, the accuracy of the detected location is not always sufficient in a multipath...
Tags: Mobile, Positioning, Carrier Modulation, Branding, Marketing
White papers
Positioning Analysis of Multiple Antennas in a Dense RFID Reader Environment
The study and analysis of RFID antenna positioning is important for supply chain large-scale deployment. In a dense reader environment, there will be multiples of RFID readers and reader's interference will reduce the reliability and efficiency of the RFID system. In the worst case, the interference would paralyse an entire...
Tags: Environment, Positioning, Antenna Positioning, RFID, Wireless, Security, Biometrics
White papers 2006-01-23
A Database Method to Mitigate the NLOS Error in Mobile Phone Positioning
Non Line Of Sight NLOS error is well known to be a major source of error in mobile phone positioning. It is simply caused by the dense buildings blocking the Line Of Sight LOS propagation of RF signal. Hence Mobile Station MS appears further away from the Base Transceiver Station...
Tags: Database, Mobile, University Of New South Wales, Cell Phone, Error, Non Line Of Sight Error, Advertising & Promotion, Branding, Marketing
White papers 2006-04-21
Market Positioning for Start-Up Businesses
Are people finding many of their best prospects already working with competitors? When one pursues a new opportunity, is someone else capturing the prize? If so, it's probably time to look carefully at the market positioning. The market position is the place one occupies in the mind of prospective clients....
Tags: Competitor, Positioning, Market Position, Branding, Marketing
White papers 2005-04-01
A Support System for Finding Lost Objects Using Spotlight
This paper describes a wearable augmented reality system using positioning infrastructures and a pedometer. To realize augmented reality systems, the position and orientation of user's viewpoint should be obtained in real time. The proposed system measures the orientation of user's viewpoint by an inertial sensor and the user's position using...
Tags: Positioning, Positioning Infrastructure, Branding, Marketing
White papers 2005-09-19
Positioning with CSS Level 2
By Matt Rotter, Charity Kahn, and Paul AndersonThe Cascading Style Sheets, Level 2 specification introduces positioning, which opens up a whole new level of control over Web page layout. Instead of building awkward tables to arrange objects on the page, you can place each object exactly where you want it....
Tags: Branding, Web browsers, CSS, positioning, CSS positioning, Paul Anderson
Technical articles 2003-09-29
Make better Web pages by understanding the CSS box model
Cascading Style Sheets CSS have gradually become the de facto standard for HTML layout and positioning. They're easy to use, don't require any special software, and work uniformly on most major browsers. However, in their very simplicity lies a danger: many novice Web developers use CSS positioning and layout directives...
Tags: Web, Positioning, Directive, Web Page, CSS, Branding, Scripting Languages, Software/Web Development, Web Development, Marketing
Download resources 2006-08-15
Make better Web pages by understanding the CSS box model
Many novice Web developers use CSS positioning and layout directives without a sound understanding of how they really work. A brief introduction to the box model explains what it is and how you can use it to make better decisions about positioning your HTML elements on a Web page. by...
Tags: screenshots, Web, TechRepublic Inc., Positioning, Web Page, CSS, Branding, Channel Management, Scripting Languages, Software/Web Development, Web Development, Marketing, Contributor Melonfire
Image galleries 2007-09-10
Fireworks 4 drop down menu positioning problem
I know it may be old fashioned, but I wrote a drop-down script for the following web page using Macromedia Fireworks 4: http://www.cornerstonesservices.com/electrical/electricalnew2.htmThe problem I have is with the space at the top. Originally, I had trouble with the menu positioning because it changed depending on screen size resolution....
Tags: jfairbanks@..., positioning
Discussion threads 2007-04-18
Scalable and Energy Efficient Localisation in Wireless Sensor NetWorks
A need exists for localisation algorithms in Wireless Sensor Networks WSNs that are scalable, energy efficient and able to function in easy to deploy sensor networks. This paper proposes a beaconless Cluster-based Radial Coordinate Establishment CRCE positioning algorithm to locate sensor nodes relative to a local coordinate system. The system...
Tags: Network, Wireless Sensor Network, Positioning, Wireless, University Of Pretoria, Branding, Marketing
White papers 2008-01-08
BT Intranet Case Study
BT's intranet was launched in 1994 as a cost-saving initiative aimed at reducing the amount of paper and printing in the organisation. Eight years later it is a success story with BT now largely a paperless company managing over 200 processes on-line. Additionally, it has resulted in a huge improvement...
Tags: British Telecommunications, Intranet, Strategy, Management
Case studies
Alternative Positioning Method Using GSM Signals
Location-Based-Services LBS have not made any significant foray into commercial applications following the mandatory 911 requirements for emergency location initiated by US. For LBS to be really usable, positioning, irrespective of the technology, has to be a seamless and transparent process and made available under most environments and to within...
Tags: Napier University, Positioning, GSM, Branding, Telecom & Utilities, Marketing
White papers 2005-02-03
Competition Analyzer (zip)
Learn how to beat your competition in the top search engine listings. Compare and understand search engine positioning for any website. Automate and simplify your Internet marketing strategy. Competition Analyzer monitors the search engine position for multiple sites and multiple keywords and displays the results in easy to understand tables....
Tags: Search Engine, Positioning, Search
Software downloads 2004-04-27
Alcatel Location-Based Services Solution: A Key Fixed / Mobile Convergence Enabler
Originally, user location was a feature supported solely by mobile networks. Nowadays, consumers as well as enterprise users are complementing their mobile phones with the nomadic use of PDAs and laptops in WLAN and fixed environments. Gradually, Bluetooth, satellite, and WiMAX positioning methods will also become affordable for the mass...
Tags: Mobile, Positioning, Alcatel, Branding, Advertising & Promotion, Wireless, Marketing
White papers 2005-09-01
GIS and Satellite Visibility: Viewsheds From Space
The Global Positioning System GPS has recently become the significant mapping tool for millions of customers worldwide, providing its users with accurate terrestrial positions almost instantaneously. The functionality of a GPS receiver depends on the number of satellites to which it can establish an unobstructed line of sight. Current tools...
Tags: GIS, Satellite, GPS, Network Technology, Consumer Electronics, Personal Technology, Networking
White papers 2005-07-05
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