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- Pharmacia Gains Discipline and Improves Corporate Performance Management Thanks to a Comprehensive, Strategic View of Research Operations
- Pharmacia Corporation, a top-tier global pharmaceutical company, develops and delivers innovative medicines. Although Pharmacia's pipeline was in good shape, they needed a better view of information in order to more effectively use the money allocated for research. Pharmacia chose Oracle Balanced Scorecard to reveal comprehensive operational information and allow strategic...
- Tags: Oracle Corp., Corporate Performance Management, Balanced Scorecard, Research & Development, Business Intelligence, Marketing, Marketing Research, Business Operations, Enterprise Software, Software, Data Management
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