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- Pernod Ricard Implements Common Enterprise Platform to Support Global Growth
- A listed company included in the CAC 40 French equities index; Pernod Ricard is the world's largest wine and spirit operator. The company wanted to rationalize IT solutions deployed at subsidiaries, in line with group acquisitions such as SAP at Allied Domecq. The challenge was to improve IT efficiency by...
- Tags: Oracle Corp., Information Technology, Change Management, Strategy, Tools & Techniques, Management
- Case studies
- Martell Mumm Perrier-Jouet Standardizes Procedures, Improves Agility With Integrated IT Infrastructure
- A subsidiary of Pernod Ricard, Martell Mumm Perrier-Jouet MMPJ manufactures, distributes, and promotes the group's cognac and champagne offerings. The company wanted to standardize and facilitate procedures to ensure best practices across the Martell & Co., Mumm, Perrier-Jouet and Renault-Biscuit entities. The challenge was to unify and standardize all Enterprise...
- Tags: IT Infrastructure, Oracle Corp., Information Technology, ERP, Best Practice, Martell Mumm Perrier-Jouet, Enterprise Resource Planning (ERP), Sales Strategy, Financial Management, Supply Chain, Enterprise Software, Software, Sales, Financial Planning, Finance, Business Operations
- Case studies 2007-08-01
- Pernod S.A. Creates Highly Effective Trade Promotion Strategy by Streamlining Call Centers
- Selling spirits into supermarkets and licensed premises is a complex process. Companies in this industry must know who their trade customers are, understand their buying patterns, keep them stocked, and develop compelling promotions to stimulate consumer demand. To improve its ability to manage relationships with both on-trade and off-trade outlets,...
- Tags: Strategy, Oracle Corp., Siebel Systems Inc., Call Centers, Marketing Research, Sales Strategy, It Operations, Marketing, Sales
- Case studies
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