Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- ES Pay Per Click (PPC) Search Engine (zip)
- ES Professional Pay Per Click PPC Search Engine provides you a quick and easy way to start your own search engine and earn money by displaying relevant sponsored results taken from external Pay Per Click feeds or your own sponsors. Do you wanted to have your own Web site Portal...
- Tags: Pay-per-click Advertising, EnergyScripts, ES Professional Pay Per Click Search Engine, Advertising & Promotion, Marketing
- Software downloads 2008-06-16
- Keyword Expert (exe)
- Keyword Expert is an all-in-one keyword research tool for SEOers, affiliate marketers or any Internet marketer who advertises on pay-per-click search engines, such as Google and Overture. This ultimate SEO tool comprises six powerful utilities: Keyword Suggestions, Keyword Transformer, Popular Keywords, Keyword Organizer, Website Analyzer and AdWords Editor. In one...
- Tags: Search Engine Optimization, Tool, Pay-per-click Advertising, Keyword Expert, Productivity, Advertising & Promotion, Search, Marketing Research, Marketing
- Software downloads 2007-12-21
- PPC Prophecy (zip)
- PPC PROPHECY - The Mindset of a PPC Master. Changing the way you think in order to best use pay per click systems efficiently. You therefore 1 - Don't Focus on the Bad; Give Yourself a Set of Rules; Don't be Greedy; Use Goal Setting. Be focused, have the right...
- Tags: Mindset, Pay-per-click Advertising, Advertising & Promotion, Operational Planning, Marketing, Business Operations
- Software downloads 2007-10-30
- Chinwag Live: PPC Earthquake - 27th March 2007
- Google still leads the search world. But two spanners are flying towards its works: Yahoo's new "Panama" platform and Microsoft's AdCenter. The third Chinwag Live event debated how UK advertisers and pay per click marketers can navigate and benefit from the coming battle around the search market with panellists from...
- Tags: Pay-per-click Advertising, Advertising & Promotion, Marketing
- White papers 2007-03-27
- ROICalculator (zip)
- ROI Calculator is the calculator for your Internet pay-per-click advertising investments. Use this calculator to measures the ROI return on investment of a CPC cost per click advertising buy, such as with Google's or Yahoo's search listings.
- Tags: ROI, Pay-per-click Advertising, ROI Calculator, Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Software downloads 2007-02-14
- PPC Bid Maximizer (exe)
- PPC Bid Maximizer is an automated Pay Per Click bid management software. This is an essential tool to help you manage all of your Google Adwords, Yahoo! Search Marketing and MSN Adcenter campaigns under one simple interface. Managing your online advertising campaigns can be a very time consuming process. Not...
- Tags: Campaign, Online Advertising, Pay-per-click Advertising, PPC Bid Maximizer, Advertising & Promotion, Marketing
- Software downloads 2007-02-08
- AddWeb Website Promoter (exe)
- A complete suite of Web site promotion tools. Submits your Web pages to search engines, analyzes and optimizes your pages for top ranking, managed link trading network, tracks traffic statistics, tracks your ranking on the engines, provides an interface for pay-per-click sites, FTP uploading, doorway page creation, sophisticated reports. In...
- Tags: Pay-per-click Advertising, Advertising & Promotion, Roi/Tco, Marketing, Finance, Managerial Accounting
- Software downloads 2005-10-04
- TheDowser Keyword Research and Management Software (zip)
- TheDowser Keyword Research and Management Software is one of the most powerful keyword research and management tools in existence today. Now you can instantly locate thousands of profitable keywords and drive targeted visitors to your Web site - with just a few mouse-clicks! No more messing around with several different...
- Tags: Software, Keyword, Pay-per-click Advertising, Advertising & Promotion, Marketing
- Software downloads 2005-08-05
- Google settlement or not, click fraud won't go away
- Google settlement or not, click fraud won't go awayarticle rootGoogle settlement and the future of click fraudGoogle's proposed $90 million settlement could solve its past click fraud problems, but will it make the issue go away? Even if the settlement is approved, there’s a lack of clear standards for determining...
- Tags: click fraud, fraud, google, search, advertising, news, litigation, clicks, Sonja Thompson, it management, Google Inc., settlement, audit
- Discussion threads 2006-04-10
Additional Resources
- Google loses $1 billion a year to click fraud
- CBC News has a piece about Google's AdWords program. Ever since it was launched years ago, AdWords has faced criticism from many quarters, including advertisers asking for a clear picture of the effectiveness of their ads. Now, Google is saying that it loses about $1 billion...
- Tags: Google Inc., Advertisement, Google AdWords, Click Fraud, Advertiser, CBC News, Paul Mah
- Blog posts 2007-09-18
- ZenConversion (exe)
- Tool for rapidly modeling the conversion of website visitors to profitable events. Support for saving and loading projects. ZenConversion could be used to test how much profit would be made with a given Pay-Per-Click advertising program driving traffic to an affiliate website. This version is the first release on CNET...
- Tags: Web Site, Web Site Development, Web Technology, Research & Development, Internet, Business Operations
- Software downloads 2007-10-31
- Affiliate Center (exe)
- Affilate Center is an all-in-one affilation management system for publishers and webmasters. Affiliate Center consolidates the various web interfaces into one single and easy Software program, it saves your passwords and displays your stats and the money made automatically. This Publisher tool gives you the opportunity to open all of...
- Tags: Affilate Center, Advertising & Promotion, Marketing
- Software downloads 2007-05-03
- The Advertising Dictionary (zip)
- The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying publicity industry in...
- Tags: Advertisement, Advertising Dictionary
- Software downloads 2005-09-29
- Privacy advocates push for "Do Not Track" list for the Internet
- What restrictions would you like to see with regards to online advertising?I, though I believe in privacy protections, believe the National Advertising Initiative when they say that the "Do Not Track" list could severely restrict the experience for users and could also do serious damage to the online advertising industry...
- Tags: Web site development, Web technology, Andy Moon, Internet, Do-not-track
- Discussion threads 2007-11-01
- Atomic Advertising (zip)
- Reach Over 100,000,000 Prospects. A Complete Internet Advertising free Guide for all This guide includes hundreds of places To Advertise Your Product and Service in front of well over One Hundred Million people through almost every type of Home Business Based Advertising Medium should you decide to take the initiative....
- Tags: Advertisement, Guide
- Software downloads 2007-06-13
- Mobile Advertising or Mobile Marketing: A Need for a New Concept?
- This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...
- Tags: Advertisement, Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2006-04-04
- Google gets gruff over click fraud
- Stay on top of the latest tech news with our free IT News Digest newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: Advertising & Promotion, fraud, advertisement, Google Inc., click fraud, advertiser
- Technical articles 2004-11-23
- Creating Client Proposals With Internet GIS
- Lamar Advertising Company is one of the largest and most experienced outdoor advertising companies in the United States. Lamar Advertising Company needed mapping system that cost-effectively met its customers needs and could be deployed easily to the sales force by MIS staff. After researching several vendors, Lamar chose ESRI ArcWeb...
- Tags: Advertising Company, Environmental Systems Research Institute Inc., Internet, Sales Strategy, Sales Force Management, Sales
- Case studies
- DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
- A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. This has raised many concerns about privacy and control over personal data. The preservation of privacy would appear to be in...
- Tags: Advertisement, Hewlett-Packard Co., Privacy, DataBank, Advertising Model, User Data
- White papers 2006-06-26
- Microsoft acquires shopping price comparison site Jellyfish
- Microsoft has acquired the comparative shopping Web site Jellyfish. The e-commerce site uses an innovative technique where buyers get a cut of the amount that advertisers pay Jellyfish as commission for sales. A quote from the article at Redherring: Jellyfish, based in Middleton,...
- Tags: Web, Microsoft Corp., Web Technology, Channel Management, Sales Force Management, E-business/E-Commerce, Marketing, Sales, Internet, Arun Radhakrishnan
- Blog posts 2007-10-03
- << Previous
- page 1 of 1
- Next >>
