TechRepublic Resources
- Target Study Measures online advertising Spend Impact on Offline Sales ROI
- In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners,...
- Tags: Advertisement, Survey, Online Advertising, Sales Strategy, Roi/Tco, Marketing Research, Sales, Finance, Managerial Accounting, Marketing
- Case studies 2007-11-21
- Online ad revenues growing
- A report by the Interactive Advertisement Board (IAB) has stated that online advertising in the United States increased by over 26% in the first half of the year 2007 (as compared to the same period in 2006). The amount of revenue was $10 billion. Here is a...
- Tags: Revenue, Online Advertising, Arun Radhakrishnan
- Blog posts 2007-10-08
- Yahoo acquires BlueLithium and mulls the restructure of shopping site Kelkoo
- In September, Yahoo announced its decision to buy Bluelithium, America's fifth largest online ad network, for $300 million (Reuters). In more recent news, Yahoo is contemplating the restructuring of its social shopping site Kelkoo, which was acquired in 2004 for a sum of $670 million. It's interesting...
- Tags: Kelkoo, Yahoo! Inc., Online Advertising, Arun Radhakrishnan
- Blog posts 2007-10-04
- Lingerie Brand Tempts 54 Per Cent of Target Customers With New Online Ad Campaign
- The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. "The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to pass on and share content - with the...
- Tags: Microsoft Corp., Online Advertising, Lingerie Brand
- Case studies 2007-07-01
- Free Book Of online advertising
- The Internet today is full of ways to allow you to advertise your products. Unfortunately, there has been no complete compilation of these methods until now. This e-book will give you all of the details you will need to advertise your Web site. I myself have used these methods, and...
- Tags: Online Advertising, Web Site Development, RSS, Internet
- Software downloads 2007-03-19
- PPC Bid Maximizer (exe)
- PPC Bid Maximizer is an automated Pay Per Click bid management software. This is an essential tool to help you manage all of your Google Adwords, Yahoo! Search Marketing and MSN Adcenter campaigns under one simple interface. Managing your online advertising campaigns can be a very time consuming process. Not...
- Tags: Campaign, Online Advertising, Pay-per-click Advertising, PPC Bid Maximizer, Advertising & Promotion, Marketing
- Software downloads 2007-02-08
- Tara Ried Demo (zip)
- This screensaver features the lovely Tara Ried. I believe Tara has one of the most beautiful faces in the business today. This Screen saver is a smaller free version of the one I sell on my site, and has an ad in rotation. There are no other programs attached to...
- Tags: Screensaver, Online Advertising
- Software downloads 2006-04-06
- Britney Spears Screensaver (zip)
- This screensaver features the lovely Britney Spears. I believe Britney has one of the most beautiful faces in the business today. This Screen saver is a smaller free version of the one I sell on my site, and has an ad in rotation. There are no other programs attached to...
- Tags: Screensaver, Online Advertising
- Software downloads 2006-04-06
- Paris Hilton Screen Saver (zip)
- This screensaver features the lovely Jennifer Lopez. I believe Paris Hilton has one of the most beautiful faces in the business today. This Screen saver is a smaller free version of the one I sell on my site, and has an ad in rotation. There are no other programs attached...
- Tags: Paris, Screensaver, Hilton Hotels Corp., Online Advertising
- Software downloads 2006-03-31
- Jennifer Lopez Screen Saver (zip)
- This screensaver features the lovely Jennifer Lopez. I believe J. Lo has one of the most beautiful faces in the business today. This Screen saver is a smaller free version of the one I sell on my site, and has an ad in rotation. There are no other programs attached...
- Tags: Screensaver, Online Advertising
- Software downloads 2006-02-23
- Lovely Ladies Screen Saver (zip)
- This is a demonstration screensaver for Lovely Ladies Screensavers. There are a few celebrities featured on this screensaver. There are many more on the site. Screensaver features several of my favorite celebs. Lovely Ladies Screen Savers features many different celebs to choose from.
- Tags: Screensaver, Online Advertising
- Software downloads 2006-01-20
- Web Ad Burnout
- Google is claiming google dollar revenues selling web advertising. Is anybody responding or buying from those ads? Is anyone else experiencing web ad burnout? Tired of the same 5 ads repeating? Ads that prevent viewing the rest of the page until their Flash ad plays, or you...
- Tags: advertisement, blieffring@..., general technology, Google Inc., miscellanious, online advertising, site ideas / feedback, Web
- Discussion threads 2005-11-01
- Yahoo beats the Street
- Stay on top of the latest tech news with our free IT News Digest newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: SEARCH, Yahoo! Inc., TAC, online advertising, revenue
- Technical articles 2005-01-19
- Attackers strike using Web ads
- Stay on top of the latest tech news with our free IT News Digest newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: SECURITY, online advertising, Falk, attack, advertisement
- Technical articles 2004-11-23
- MSN to use DoubleClick's rich media ads
- Stay on top of the latest tech news with our free IT News Digest e-newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: online advertising, DoubleClick Inc., MSN, advertisement, media ad, rich media ad
- Technical articles 2004-08-25
- Google's ad plans provoke grumbling
- Stay up to date with the latest tech news with our free IT News Digest e-newsletter, delivered each weekday. Automatically sign up today! By ...
- Tags: advertisement, Google Inc.
- Technical articles 2004-05-17
Additional Resources
- The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace
- Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement....
- Tags: Marketing, Aplus.Net, Search Engine, Search
- White papers 2006-06-08
- Microsoft Online Customer Story: 1-800-FLOWERS
- For more than 30 years, 1-800-FLOWERS.COM Inc. - has been providing customers around the world with the freshest flowers selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. No two online shoppers are the same - even if they're clicking on the same...
- Tags: 1-800-Flowers.com Inc., Media, Microsoft Corp., Advertising & Promotion, Internet, Marketing
- Case studies 2007-11-13
- Privacy advocates push for "Do Not Track" list for the Internet
- What restrictions would you like to see with regards to online advertising?I, though I believe in privacy protections, believe the National Advertising Initiative when they say that the "Do Not Track" list could severely restrict the experience for users and could also do serious damage to the online advertising industry...
- Tags: Web site development, Web technology, Andy Moon, Internet, Do-not-track
- Discussion threads 2007-11-01
- The Advertising Dictionary (zip)
- The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying publicity industry in...
- Tags: Advertisement, Advertising Dictionary
- Software downloads 2005-09-29
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