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- Omniture tracking
- How to add omniture tracking calls to aspx pages and html pages. Can someone forward an article or link that can clarify this issue?
- Discussion threads 2007-02-08
- WebSphere Portal Implementation
- The IBM User Experience Optimization Initiative UEOI teams IBM and Omniture to enable WebSphere Portal customers to easily capture and measure the user activity so that portals can be better designed and targeted. This initiative is the first step in implementing the vision to provide an improved and more personalized...
- White papers 2009-04-17
- SiteCatalyst for iPhone 1.1 (Mobile)
- You must be an existing Omniture SiteCatalyst customer with valid login privileges to use the application.Omniture brings the power of SiteCatalyst to your iPhone.Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site,...
- Software downloads 2009-07-23
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
- White papers
- Retail Web Site Real Estate: The Path to Value
- Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g., pages and elements) enables methods for leveraging off-line learnings, thus providing retailers with insights into maximizing their online opportunity. Many retailers view...
- White papers 2004-07-27
- Measure What Matters: Defining Key Performance Indicators
- The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. Without a clear strategy to "measure what matters," your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible...
- White papers
- Multichannel Measurement: Strategies for Success
- In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...
- White papers
- The Conversion Funnel and Persuasion Architecture
- There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. Whatever success looks like for your company, you need a strategy to benchmark, measure, and improve it. The...
- White papers
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