Sponsored White Papers, Webcasts, and Downloads
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- Tags: Advertising Agency, Advertisement, Agency, White Paper, Digital Asset Management, Operational Planning, Advertising & Promotion, Business Operations, Marketing
- White papers 2006-03-28
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