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SMS or Die: What Email Marketers Need to Know About Text-Message Campaigning: Like email a decade ago, SMS, which stands for Short Message Service aka text messaging, is a powerful new way to attract consumers. Why? Because consumers are using SMS like never before. According to the research firm Informa, global SMS traffic grew 50 percent in the first quarter of 2007...; Tags: SMS, E-mail, mobileStorm, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking; White papers 2007-09-01

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