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TechRepublic Resources
- Zumobi, a new mobile browsing experience
- Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing. An excerpt from ZDNet: Zumobi is working with a variety of partners, ranging from Amazon.com, to MTV Networks, who are developing widgets, or "Tiles," with which consumers can...
- Tags: Concept, Advertisement, Mobile, Tile, Zumobi, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan
- Blog posts 2007-12-17
- Nokia buys mobile advertising firm Enpocket
- In a move to cash in on the emerging mobile advertising market, Nokia announced the purchase of the U.S. mobile advertising firm Enpocket. This move pits Nokia in direct competition with the likes of Google and Yahoo, two powerful companies that are also tapping into the mobile advertising market. ...
- Tags: Advertisement, Nokia Corp., Mobile, Enpocket, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan
- Blog posts 2007-09-18
Additional Resources
- Mobile Advertising or Mobile Marketing: A Need for a New Concept?
- This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...
- Tags: Advertisement, Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2006-04-04
- Microsoft launches mobile advertising
- Microsoft will launch its first mobile advertising on Monday, December 10, 2007, on its MSN Mobile portal. Users will eventually be able to see the mini banner ads optimized according to browser types as well by the screen size of their respective mobile devices when visiting...
- Tags: Advertisement, Mobile, Microsoft Corp., Portals, Advertising & Promotion, Internet, Marketing, Paul Mah
- Blog posts 2007-12-10
- Camera Phone-based Mobile Search
- This white paper introduces a new innovation in the field of mobile search called 'Search by Camera! ER Search', developed by D2 Communications and Bandai Networks in Japan. The service makes use of mobile phone's camera and it has first been introduced in NTT DoCoMo's N902iS. As mobile phones equipped...
- Tags: Phone, Mobile, Mobile Search, Camera Phone, Camera, ER Search, Camera Phones, Advertising & Promotion, Cellular Phones, Consumer Electronics, Personal Technology, Marketing
- White papers 2006-12-01
- Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
- Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. This paper introduces a novel B-MAD system for delivering permission-based location-aware mobile advertisements to mobile phones using Bluetooth positioning and Wireless Application Protocol WAP Push. The paper presents...
- Tags: Aware, Advertisement, Mobile, Advertising & Promotion, WAP, Bluetooth, Wi-Fi, Wireless, Marketing
- White papers 2004-03-24
- Podcast - Chinwag Live: Mobile Metamorphosis - 26th February 2006
- Chinwag Live's second event explored how mobile business models are starting to shift, and with them the mobile value chain. Panellists from O2, Blyk, AdMob Europe, Fathom Partners, and Mobile Entertainment magazine debated with the audience how these changes will grow the mobile advertising market and impact the wireless landscape....
- Tags: Podcast, Mobile, Chinwag Live, Advertising & Promotion, Marketing
- White papers 2006-02-26
- Maxdox Mobile Publisher Personal (exe)
- Mobile publishing is the design and production of content for mobile phones. Maxdox Mobile Publisher software provides the tools to rapidly create and mass-produce content rich mobile publications. Limitless design possibilities and easy to use features give you the freedom to create high quality marketing, advertising and communications materials made...
- Tags: Mobile, Advertising & Promotion, Marketing
- Software downloads 2006-12-29
- Mobile AIM Buddy Lite (exe)
- Mobile AIM Buddy Lite is a free seamless add-on for AOL Instant Messenger. Using a Mobile Forwarding Enabled away message in AIM allows you to view your messages you receive on AIM on your phone. You are connected anywhere, no wireless Web or AIM enabled cell phone is required and...
- Tags: AOL Instant Messenger, Mobile, Mobile AIM Buddy Lite, Advertising & Promotion, Marketing
- Software downloads 2003-09-15
- The Advertising Dictionary (zip)
- The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying publicity industry in...
- Tags: Advertisement, Advertising Dictionary
- Software downloads 2005-09-29
- France Televisions Publicite Introduces Reactive Advertising Service With Intel Itanium 2 Processors
- The last decade has witnessed an explosion in TV channels as well as the emergence of new advertising media including the Internet and mobile phones. To remain successful in the increasingly competitive market, France Televisions Publicite needed an IT infrastructure which would not only enable it to introduce new services...
- Tags: Advertisement, Intel Itanium, Intel Itanium 2, Intel Corp., France Televisions Publicite, Processors, Semiconductors, Hardware, Components
- Case studies
- Atomic Advertising (zip)
- Reach Over 100,000,000 Prospects. A Complete Internet Advertising free Guide for all This guide includes hundreds of places To Advertise Your Product and Service in front of well over One Hundred Million people through almost every type of Home Business Based Advertising Medium should you decide to take the initiative....
- Tags: Advertisement, Guide
- Software downloads 2007-06-13
- Five reasons why the mobile Web still doesn't work
- Scott Karp at Publishing 2.0 has a nice synopsis of why trying to surf Web pages from a mobile phone is so frustrating. His observations are pretty consistent with my experience, although I think the iPhone's Web browsing is pretty darn good; it just needs a faster connection than the...
- Tags: Web, Screen, Mobile, Advertising & Promotion, Channel Management, Marketing, Jason Hiner
- Blog posts 2007-10-02
- Data Mining and Audience Intelligence for Advertising
- Growth in the global advertising industry - especially the recent rapid growth in online advertising - has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems, leading to a plethora of novel...
- Tags: Advertisement, Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing
- White papers 2007-08-15
- Dial-a-Donut: Romans Opt in for Coffee Coupons
- In the United States, Dunkin' Donuts has for decades been a household name for coffee, donuts, muffins, and all things "early morning." When the company expanded to Italy under the auspices of Sweet & Co., they were, naturally, new to the neighborhood. The challenge before them was to increase brand...
- Tags: Advertisement, Mobile, Mobile 365 Inc., Mobile Marketing, Advertising & Promotion, Marketing
- Case studies
- BlueSender (txt)
- BlueSender is a bluetooth advertising application that allows businesses to deliver media files direct to consumers' mobile devices. BlueSender automatically sends the media files to all Bluetooth-enabled devices such as mobile phones, PDAs and others within a range of around 30 meters. Version 2.2 may include unspecified updates, enhancements, or...
- Tags: Media, OLVI Soft, BlueSender, Bluetooth, Wi-Fi, Advertising & Promotion, Wireless, Marketing
- Software downloads 2007-02-06
- Simply Product Catalogs Mobile 2006 Software (EXE)
- Product Catalogs is a completely autonomous module to allow you to create a catalog of products with photographs on your mobile and PC computer. Equally ideal for technicians to easily annotate and research technical notes for products during their service calls. The database Product Catalogs Mobile Burotic creates and integrates...
- Tags: Mobile, Module, Product Catalogs, Advertising & Promotion, Marketing
- Software downloads 2006-03-02
- Intelligent Ad Hoc Marketing Within Hotspot Networks
- Off late, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models are being explored and used by small businesses and merchants to target mobile users in ever-changing ad hoc environments. Utilization of network infrastructure like hotspots...
- Tags: HotSpot, Advertisement, Mobile, Environment, Advertising & Promotion, Wireless, Marketing
- White papers 2004-10-26
- Creating Client Proposals With Internet GIS
- Lamar Advertising Company is one of the largest and most experienced outdoor advertising companies in the United States. Lamar Advertising Company needed mapping system that cost-effectively met its customers needs and could be deployed easily to the sales force by MIS staff. After researching several vendors, Lamar chose ESRI ArcWeb...
- Tags: Advertising Company, Environmental Systems Research Institute Inc., Internet, Sales Strategy, Sales Force Management, Sales
- Case studies
- DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
- A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. This has raised many concerns about privacy and control over personal data. The preservation of privacy would appear to be in...
- Tags: Advertisement, Hewlett-Packard Co., Privacy, DataBank, Advertising Model, User Data
- White papers 2006-06-26
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