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- Zumobi, a new mobile browsing experience
- Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing. An excerpt from ZDNet: Zumobi is working with a variety of partners, ranging from Amazon.com, to MTV Networks, who are developing widgets, or “Tiles,†with which consumers can...
- Blog posts 2007-12-17
- Nokia buys mobile advertising firm Enpocket
- In a move to cash in on the emerging mobile advertising market, Nokia announced the purchase of the U.S. mobile advertising firm Enpocket. This move pits Nokia in direct competition with the likes of Google and Yahoo, two powerful companies that are also tapping into the mobile advertising market. ...
- Blog posts 2007-09-18
Additional Resources
- Mobile Advertising or Mobile Marketing: A Need for a New Concept?
- This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...
- White papers 2006-04-04
- Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
- Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. This paper introduces a novel B-MAD system for delivering permission-based location-aware mobile advertisements to mobile phones using Bluetooth positioning and Wireless Application Protocol WAP Push. The paper presents...
- White papers 2004-03-24
- Microsoft launches mobile advertising
- Microsoft will launch its first mobile advertising on Monday, December 10, 2007, on its MSN Mobile portal. Users will eventually be able to see the mini banner ads optimized according to browser types as well by the screen size of their respective mobile devices when visiting...
- Blog posts 2007-12-10
- Vehicular Advertising for Independent Consultants
- Had a chat with my wife last nite about the value of having a company logo/name/contact info on a new snappy vehicle as a mobile advertising medium. The big boys do it like Nerds On Site etc with PT Cruisers, Volkswagons etc. I'm an independent consultant and have...
- Discussion threads 2006-02-23
- Mobile Advertising: Buy in or Lose Out
- Throughout the history of mass media, technology and the advertising industry have been inextricably linked. The development of faster and more efficient printing presses in the 19th century led to the popularity of newspapers and newspaper advertising. The radio boom in the 1920s led to a new genre of advertising,...
- White papers 2008-09-01
- Mobile Advertising: A Revolutionary Method of Business to Consumer (B2C) Communication for Promoting M-Governance
- Internet has become a popular medium for advertising over past few years. Using internet e-business communication objectives are achieved by means of web banners, sponsorships, pop-ups/pop-downs, interstitials, push technology and hyperlinks. Through e advertising, advertisers have attempted to meet one or a combination of their communication objectives. Creating awareness on...
- White papers 2007-12-22
- iUnique 3.0 (Mobile)
- iUnique is a free mobile advertising blog.The Unique Concept advertising agency keeps you up to date with some of the freshest and coolest ads from all over the world.Get inspired and be impressed by creative ideas and concepts. Funny, a little provoking and always unique!This App was built through AppMakr....
- Software downloads 2010-02-04
- Gartner sees mobile phones becoming less important than mobile platforms and services
- Gartner launched its 11th annual Mobile and Wireless Summit in Chicago on Monday, March 3, by asserting that mobile phones themselves are losing importance, while the value of platforms and services is rising significantly -- at least for enterprises. In the opening keynote, Gartner's Nick Jones, VP...
- Blog posts 2008-03-03
- When Mobile Phones Are RFID-Equipped - Finding E.U.-U.S. Solutions to Protect Consumer Privacy and Facilitate Mobile Commerce
- New mobile phones have been designed to include delivery of mobile advertising and other useful location-based services, but have they also been designed to protect consumers' privacy? One of the key enabling technologies for these new types of phones and new mobile services is Radio Frequency Identification RFID, a wireless...
- White papers 2009-03-20
- PositionApp 1.1.1 (Mobile)
- THIS APPLICATION HAS BEEN DEVELOPED FOR DEVELOPERS AND MARKETERS FOR USE AS AN ANALYTICAL TOOL TO HELP THEM TRACK THE SALES OF THEIR APPS. HOWEVER ANYONE CAN USE IT AS AN APP DISCOVERY TOOL AND IT MAY HELP YOU DISCOVER NEW AND COOL APPS YOU DIDN'T KNOW EXISTED. // Thanks...
- Software downloads 2010-02-26
- The Essential Marketing and Advertising Dictionary 1.0.1 (Mobile)
- From The Essential Marketing and Advertising Dictionary (By Jerry M. Rosenberg - Sphinx Publishing)The Essential Marketing and Advertising Dictionary app is an up-to-date, authoritative reference, containing over 5,500 entries and phrases explaining the most commonly used marketing and advertising terms in clear, concise, easy-to-understand language. This app focuses on defining...
- Software downloads 2009-07-03
- Internet Advertising Calculator 1.0 (Mobile)
- The Internet Advertising Calculator will allow you to quickly compute internet advertising calculations. Just enter two of three fields below (Advertising Cost, CPM or Cost Per Thousand Impressions, or Advertising Exposures and you wil get the other field filled in when you push the calcutlate button. Our calculator is quick...
- Software downloads 2009-10-14
- Addressable Online Advertising: Generate New Service Provider Revenue While Protecting Privacy
- Cisco in conjunction with Feeva Technology introduces a fundamentally new approach to the delivery of advertising content and media to Internet-connected digital devices. This solution for Addressable Online Advertising is a new network-centric approach that enables "Real-time market segmentation" so that broadband and mobile operators can gain new revenues in...
- White papers 2009-03-01
- Consumer Advertising Law Blog 1.0 (Mobile)
- Consumer Advertising Law Blog, published by Arnold & Porter LLP, provides commentary and news on emerging legal issues in consumer marketing, advertising and promotional activities, including Federal Trade Commission and state attorney general developments, Lanham Act and consumer class action litigation, as well as regulatory developments for a wide array...
- Software downloads 2009-12-16
- Google Advertising Tools, Second Edition 1.0 (Mobile)
- By Harold DavisPublished by O'Reilly Media (http://oreilly.com/catalog/9780596155803)With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it...
- Software downloads 2009-12-17
- Pocket Mediator 2.1.0 (Mobile)
- The Mediator is a media return on investment calculator for media sales professionals. It is designed to enable a media salesperson to quickly and easily determine a client's advertising budget and to help manage the client's expectations about his advertising campaign. The Mediator was carefully designed to help you teach...
- Software downloads 2002-01-16
- Advertising Course 3 Business Guide 1.0 (Mobile)
- *Sale*Want to dominate in Advertising and boost your paychecks? We can help with our comprehensive Advertising Course, part 3 business guide.Learn about:Planning a Brochure15 Pay per Click Adwords tipsContextual AdvertisingColor brochure differencesUnlocking the potential of Postcard AdvertisingAdvertising Ideas7 Sure-fire ways to advertise your businessAIDA and Dagmar modelsHow to promote your...
- Software downloads 2009-06-24
- Advertising Course 2 Business Guide 1.0 (Mobile)
- *Sale*Want to dominate in Advertising and boost your paychecks? We can help with our comprehensive Advertising Course, part 2 business guide.Learn about:Creating Effective AdvertisingIndirect AdvertisingHonest vs Labored AdvertisingTruck Side AdvertisingKeyword ArticlesFree AdvertisingBusiness Card best practicesAdvertising that sellsFreelance Design tricksHow to Advertise OnlineSEOInfomercialsand much more. This app is packed full of...
- Software downloads 2009-06-24
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