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mmo2

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BEA and HP Create Flexible, Resilient O2 Active Portal: mmO2 is a leading mobile service provider with nearly 21 million customers throughout Germany, Ireland, and the United Kingdom. The challenges faced by mmO2 included optimising image presentation, having to utilise both the WAP and Short Message Service SMS protocols to deliver content and ensuring reliable access to multimedia features,...; Tags: BEA Systems Inc., Hewlett-Packard Co., O2 Plc., Service Provider, Wireless Application, mmO2, WAP, Business Services, Portals, Wireless, Wi-Fi, Cellular Phones, Web Technology, Internet, Consumer Electronics, Personal Technology; Case studies

Self-Service Initiative Puts the Customer Front and Center at mmO2 plc: mmO2, which now operates under the brand name O2, is keenly aware that products and services, alone, cannot guarantee customer satisfaction. Consequently, O2 continually strives to delight its subscribers with a customer service experience that surpasses expectations. The company wanted to develop a customer self-service strategy that would not only...; Tags: Oracle Corp., O2 Plc., Self-service Initiative, Product Marketing, Customer Relationship Management (CRM), Branding, Wi-Fi, Wireless, Marketing, Enterprise Software, Software; Case studies

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