Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- Marketing Strategy Development (zip)
- This program will help you prepare a TOWS strategy analysis along with a SWOT marketing analysis. The program uses two interviews, and generates a report that can be included in your business plan or strategic plan. This version is the first release on CNET Download.com.
- Tags: Marketing Strategy, Analysis, Swot analysis, Marketing Research, Marketing
- Software downloads 2008-02-07
- Q-Park France Optimizes Marketing Strategy With Centralized View of Customers
- Created in 2002, Q-Park France is a subsidiary of the European Q-Park Group, which specializes in the finance, construction, and operation of car parks. Q-Park France wanted to centralize management of the company's portfolio of 10,000 subscribers and enhance customer relationship tracking and expand knowledge of customers to improve loyalty....
- Tags: Marketing Strategy, Oracle Corp., Q-Park France, Marketing Research, Performance Management, Call Centers, Customer Relationship Management (CRM), Marketing, Human Resources, Workforce Management, It Operations, Enterprise Software, Software
- Case studies 2007-12-01
- Promote your eBay business with these professional marketing strategies
- You can put 1,000 listings on eBay and not get a single bite, especially if nobody knows about them. In this chapter download from Tricks of the eBay Business Masters, investigate what may be the most important key to running a profitable business on eBay: effective promotion. Learn...
- Tags: Marketing Strategy, eBay Inc., Marketing Research, Marketing
- Book chapters 2007-08-23
- Profile Your Target Audience
- As a marketing communications manager, a person knows that one needs to understand the target audience in order to create a successful marketing strategy. The Targeting Audience Profile TAP templates in Microsoft Office Word 2003 and Microsoft Office InfoPath 2003 help a person gain insight into customer demographics and psychographics....
- Tags: marketing communication, marketing strategy, Microsoft Office, marketing, Microsoft Corp.
- Webcasts 2006-10-20
- Collect Input for Your Marketing Strategy
- A person needs to gather information and ask the right questions before he or she can create a marketing strategy. This webcast shows how Microsoft Office Word 2003 helps to identify the important questions that one needs answers to. The webcast shows useful ways to collect and record the relevant...
- Tags: marketing strategy, Webcast, marketing, Microsoft Corp.
- Webcasts 2006-10-20
- 4 Weeks Step-By-Step Marketing (zip)
- With exact, detailed, and simple instructions each day, you'll grow your business to a point of amazement even when starting from scratch. 4 Weeks Step-By-Step Marketing is more than just your average marketing program. The information contained inside is prepared with the closest attention to current practice in the e-commerce...
- Tags: Marketing Strategy, Marketing Research, Marketing
- Software downloads 2006-07-12
- Mobile Search and It's Implications for Search Engine Marketing
- Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants PDA and BlackBerries...
- Tags: Phone, Search Engine, Marketing Strategy, Mobile, Search Engine Marketing, Mobile Search, Advertising & Promotion, Search, Marketing Research, Marketing
- White papers 2005-09-12
- Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy
- A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...
- Tags: Point-of-sale, Marketing Strategy, Mobile, Razorfish, Kiosk, Kiosk Implementation, Advertising & Promotion, Marketing Research, Strategy, Marketing, Management
- White papers 2005-04-01
- Migration Marketing Strategies
- One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...
- Tags: Marketing Strategy, Migration, Marketing Research, Marketing
- White papers 2003-12-01
- Developing a Sales and Marketing Strategy for the Truck Business with Accenture
- DiamlerChrysler brand Mercedes-Benz is the leading manufacturer of medium and heavy trucks in Western Europe. Responding to changes and challenges in the European marketplace, Mercedes-Benz's German truck business embarked on a project with Accenture to define and implement a sales and marketing strategy. The team designed, developed and implemented customer-oriented...
- Tags: Marketing Strategy, Accenture Ltd., Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing
- Case studies 2003-01-01
- How customer behavior can pinpoint site usability issues
- Your company's got a robust e-commerce site up and running, but revenue expectations haven't been met. To find out why, your best bet is to track the customer base. Here are some strategies and tips for that critical redesign project.By Kevin ScoresbyImagine you own a new shopping center. A brilliant...
- Tags: E-business/E-commerce, Marketing research, Guest Contributor, Shopping cart abandonment, Frontgate, John DeCaprio
- Technical articles 2002-04-19
- Make sure your business plan includes a targeted marketing strategy
- Consultants who put together their own business plans should do everything they can to focus their sales and marketing efforts. We'll tell you why and how to get started.A few years ago, at the height of the Internet boom, I was consulting with startups, helping them develop business plans and...
- Tags: Marketing research, Venture capital, Sales force management, marketing strategy, Rick Freedman, marketing, marketing plan
- Technical articles 2002-02-28
- Promote your firm with a winning marketing strategy
- You might have the best service in town, but you won't get anywhere without a smart marketing plan. Here are some tips for putting together a flawless promotional strategy.By Pamela SchottWhat, exactly, determines success in the IT consulting marketplace? While there isn’t one easy answer to this question, it is...
- Tags: Marketing research, Public relations, Guest Contributor, marketing strategy, marketing, marketing plan
- Technical articles 2000-08-15
- Word of mouth: Marketing strategy for IT consultants?
- Believe it or not, some IT consultants and firms are relying solely on word of mouth and referrals to market their services. The strategy seems to be working—saving the companies money and improving their performance.When most people think about promotion and marketing strategies, they usually think of events, print ads,...
- Tags: Marketing research, Strategy, Dana Damiani, marketing, referral, information technology, word of mouth, marketing strategy
- Technical articles 2000-06-26
- Formulate and Write a Marketing Strategy Plan
- Before a person creates his marketing strategy, he needs to gather the necessary information and create an outline of the plan. This webcast shows how a person can use Microsoft Office Word 2003 to do all this and more.
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
Additional Resources
- Plan Your Marketing Channel Strategy
- Marketing through channels can be a highly profitable strategy for the business. A marketing channel strategy helps one use channels efficiently by clarifying his goals and illustrating how the product will get to market. After one has a solid plan in place, he can develop a schedule and budget. One...
- Tags: Channel, Microsoft Corp., Marketing Research, Strategy, Marketing, Management
- Webcasts
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
- Plan Your Marketing Research Strategy
- A person knows how expensive it can be to conduct marketing research, which is why the person needs to carefully plan his market research strategy. This webcast shows how to best decide what data to collect and the methods used to collect it. With the help of Microsoft Office System...
- Tags: Microsoft Corp., Person, Sales Channel, Marketing Research, Sales, Marketing
- Webcasts
- E-mail Marketing as a Relationship Strategy: The Four Steps to High Impact E-mail Marketing
- Faced with consumer frustration over spam, competitive e-marketing technologies and recent legislation, companies are struggling to establish the right mix media and messaging to effectively connect with prospects and customers. For e-mail marketing in particular, new rules signify the end of marketers sitting on the fence, waiting until next quarter...
- Tags: Strategy, Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2004-10-14
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