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- Market your project to build enthusiasm
- Marketing Plan is Greatly UnderusedUnfortunately, in the midst of a project, the marketing of the project is the first thing forgotten, and I have been guilty of this more times than not. The times I have done it successfully, though, just reinforces the benefit.Many people viewing "marketing" as a...
- Discussion threads 2005-10-18
- Make sure your business plan includes a targeted marketing strategy
- Consultants who put together their own business plans should do everything they can to focus their sales and marketing efforts. We'll tell you why and how to get started.A few years ago, at the height of the Internet boom, I was consulting with startups, helping them develop business plans and...
- Technical articles 2002-02-28
- Promote your firm with a winning marketing strategy
- You might have the best service in town, but you won't get anywhere without a smart marketing plan. Here are some tips for putting together a flawless promotional strategy.By Pamela SchottWhat, exactly, determines success in the IT consulting marketplace? While there isn’t one easy answer to this question, it is...
- Technical articles 2000-08-15
- Make sure your business plan includes a targeted marketing strategy
- Consultants who put together their own business plans should do everything they can to focus their sales and marketing efforts. Rick Freedman tells you why and how to get started. by Rick Freedman
- Blog posts 2009-01-20
Additional Resources
- Highly Effective Marketing Plan (HEMP) 1.2.1.0 (Windows)
- Highly Effective Marketing Plan - HEMP - is the simple way to talk to your customers. Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing...
- Software downloads 2006-11-29
- Marketing Plan Manager 1.9.2 (Windows)
- Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...
- Software downloads 2004-11-01
- Article Marketing Plan and Guide 1.0 (Windows)
- Article Marketing Plan And Guide tells you what you need to know about the article marketing process. You will discover the 4 things all articles must have. Learn how to create an outline for your articles. Discover the 5 easy ways to quickly get your creative juices flowing. Pick up...
- Software downloads 2009-06-17
- Solidify your business plan with concrete advice
- Consulting firms, like any other business venture, should have a solid business plan to guide them. This three-part series by TechRepublic columnist Rick Freedman offers assistance to consultants who are establishing their own firms.On its own, technological savvy or high-tech innovation is a great way to get someone’s attention. But...
- Technical articles 2002-05-27
- Marketing, networking work hand-in-hand for consultants
- Anthony Stark hit the jackpot when he became one of the first to join a new users group a few years ago. Stark, a 20-year-old IT consultant and TechRepublic community member based outside St. Louis, says he knew he needed to start marketing and networking efforts to grow his consulting...
- Technical articles 2003-03-28
- Webinars as Part of a Digital Marketing Strategy
- Overview: Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them into your company's overall digital marketing strategy. It only takes a few tweaks...
- Webcasts 2010-01-01
- PlanMagic Marketing 6.0 (Windows)
- Writing a professional marketing plan has never been this easy and rewarding. You are guided through the information and linked at the appropriate time to the provided document template which uniquely eliminates the necessity of you writing your own content. The program includes a thorough marketing analysis part, that will...
- Software downloads 2003-11-08
- Quick Win Marketing for iPhone 1.0 (Mobile)
- Quick Win Marketing for iPhone is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise across marketing essentials, launching new services or products, growing your business, and revitalizing your business. Marketing essentials is ideal if you are new to marketing,...
- Software downloads 2010-01-05
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Webcasts
- Presentation counts when marketing your training program
- If you're trying to get students in your classes, what you say is key to accomplishing this goal, and how you say it is important, too. Find out how to promote your product like a marketer in this article on changing perceptions and attitudes.By Linda StephensWhen we decided to use...
- Technical articles 2000-08-22
- Small Swiss Company Cross-Works Realizes Big Gains From Using IBM Marketing Benefits and Technical Resources
- With fewer than 10 employees, IBM Business Partner, cross-works ag, headquartered in Switzerland, has expertise in Lotus products. Because it is a small company, cross-works needed help withits marketing plan and expertise. cross-works credits IBM with helping it grow its marketing expertise and collaboration capabilities using IBM Lotus products running...
- Case studies 2009-01-26
- Marketing the Data Warehouse
- To increase their chances of success, data warehousing managers need to learn from professional marketers how to build enthusiasm, excitement, and lasting support for the data warehouse. The key is to view the data warehouse as a "Product" and build a brand image for it. This involves creating a marketing...
- White papers
- Successfully build a complex Web site with Adobe Dreamweaver CS3: Start with a comprehensive project plan
- Attempting to create a complex Web site without proper planning would be like taking a trip from New York to California without the benefit of road maps. You may know you need to travel in a general westerly direction, but you'll probably make plenty of wrong turns before you arrive...
- Book chapters 2007-08-16
- Talk about letting Marketing and Sales getting in the way of Operations...
- http://www.msnbc.msn.com/id/14021722/"...a senior Hezbollah official said Tuesday the guerrilla group did not expect Israel to react so strongly to its capture of two Israeli soldiers last month."The truth is — let me say this clearly — we didn't even expect this response.... that Israel would exploit this operation for this big...
- Discussion threads 2006-07-25
- PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
- Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3 approached PoliceOne in September of 2008 with a significant challenge: promote the new light bar and build buzz...
- Case studies 2009-03-10
- Bplans.com offers business-plan samples and more
- Consultants struggling to get the most from their business can find relief, and plenty of free advice, at Bplans.com. Here's a look at the site and links to its resources for consultants.Consultants who are technically savvy but lacking in business acumen may find that Bplans.com can fill the gaps in...
- Technical articles 2002-05-15
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