Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- Oracle Case Study: Polycom
- Like many marketing organizations, Polycom's marketing organization is pressured with maximizing the spend and impact of its programs. With the acquisition of PictureTel, the company realized that it needed to consolidate its support systems to better serve customers. At the same time, the company wanted to leverage existing investments and...
- Tags: Oracle Corp., Marketing Organization, Polycom Inc., Roi/Tco, Marketing Research, Mergers & Acquisitions, Finance, Managerial Accounting, Marketing, Investment
- Case studies
Additional Resources
- Microsoft Executive Circle Webcast: Taking Marketing to the Next Level
- In this world of global competition and demanding customers, marketing organizations struggle to define their role and to justify their value in their organizations. How can marketing rise to the challenge? In this webcast, the presenter, from the Kellogg School of Management, presents his agenda for reforming marketing. Beginning with...
- Tags: Webcast, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Viral Marketing Best Practices
- The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the...
- Tags: Clupedia, Marketing Research, Marketing
- White papers 2005-10-01
- Enhance Your Current Siebel Deployment With Siebel Marketing Server 7.7
- Watch this Web seminar replay to hear discussion on how you can leverage the latest marketing technology from Siebel 7.7 today in your existing CRM deployment-without requiring a full upgrade. Learn how you can equip your marketing organization with powerful yet easy-to-use tools to: Increase user adoption, Gain a 360...
- Tags: Siebel Systems Inc., Marketing Research, Marketing
- Webcasts
- Improving Marketing Accountability and Effectiveness
- Marketers today are under intense pressure to do more with less and justify each dollar spent. Given the significant amount spent on marketing and its critical role in growing revenue, effectively measuring its impact is a financial imperative. This web seminar explains how Siebel Enterprise Marketing Analytics can help improve...
- Tags: Analytics, Siebel Systems Inc., Marketing Research, Financial Planning, Marketing, Finance
- Webcasts
- Blue Marketing (zip)
- Blue Marketing is a bluetooth proximity marketing tool that allows you to promote and advertise your products, services, and organization effortlessly and best of all for free. Use Blue Marketing to send text, images, and multimedia messages for sales and promotions to mobile and handheld devices in the vicinity of...
- Tags: DEFCOM Automation, Bluetooth, Marketing Research, Wi-Fi, Wireless, Marketing
- Software downloads 2008-07-09
- Vital Marketing: Ten Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency
- Download this JupiterResearch report, sponsored by RightNow Technologies, to read about 10 core tactics you can use to boost the performance of your e-mail marketing campaigns. These vital marketing tactics include building and sharing robust customer profiles, optimizing registration and landing pages, segmenting lists, testing campaign performance, tailoring offers through...
- Tags: RightNow Technologies, Marketing Research, Marketing
- White papers 2004-02-14
- Build a Corporate Brand Center With Marketing Content Management
- How many times have you been challenged with building a customer presentation and trying to remember where you've "seen that slide before" or having to find that product document "you know you have somewhere"? In this webcast, you will learn how you can alleviate these pains. You will also understand...
- Tags: Brand, EMC Corp., Marketing Research, Storage, Marketing, Hardware
- Webcasts
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
- Marketing Plan Manager (exe)
- Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...
- Tags: Marketing Plan Manager, Marketing Research, Marketing
- Software downloads 2004-11-01
- AW Marketing Dictionary (zip)
- The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high...
- Tags: Marketing Dictionary, Marketing Research, Marketing
- Software downloads 2005-07-14
- Marketing Information Systems From a CPG Industry Perspective
- CPG organizations have typically invested in inward-looking information systems, such as supply chain and finance, and have shied away from market information systems. While the existing information systems deliver results to a large extent, there are limited additional benefits that these systems can offer, which leads organizations to consider new...
- Tags: Information System, Investcorp, Marketing Research, Strategy, Marketing, Management
- White papers 2008-07-02
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Migration Marketing Strategies
- One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...
- Tags: Marketing Strategy, Migration, Marketing Research, Marketing
- White papers 2003-12-01
- Microsoft Office Live Seminar: Jay Conrad Levinson Presents, "Secrets of Guerilla Marketing"
- Guerrilla Marketing is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money. This webcast will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to...
- Tags: Microsoft Office, Microsoft Office Live, Microsoft Corp., Guerrilla Marketing, Marketing Research, Marketing
- Webcasts
- VCards -- Good or Bad?
- Good Morning All. I am the email administrator for a law firm, and our marketing department is asking me to implement VCards. I'd like to ask your opinions.1) Does your firm use V-Cards?2) Are they always attached to outgoing messages?3) How many users in your organization use them?4)...
- Tags: law firm, vCard, email, signatures, vcards, cmptrwhz, e-mail, marketing
- Discussion threads 2006-04-11
- Business Manager Network Edition (exe)
- Business Manager is an unique Sales/ Marketing and Services software product that helps you multiply sales and retain your valuable customers. Business Manager integrates sales/ marketing and support teams and provides your organization an edge over your competitors. Business Manager analyzes the dynamics of sales/ marketing and support teams and...
- Tags: Network, Business Manager, Sales Strategy, Sales Force Management, Team Management, Marketing Research, Sales, Management, Marketing
- Software downloads 2007-07-25
- Global Marketing Consultancy Picks FaceTime for Security and Visibility of IM and P2P Applications
- Founded by former Coca-Cola Company Chief Marketing Officer Sergio Zyman in 1999, Zyman Group is positioned as taking a rigorous, scientific approach to marketing, which makes it important for the company to be seen by its clients to be making intelligent and value-generating use of technology. Implementing a solution that...
- Tags: Security, IM, P2P, FaceTime Communications, Instant Messaging, Marketing Research, Internet, Online Communications, Marketing
- Case studies
- A Marketing Maturity Model for IT: Building a Customer-Centric IT Organization
- Despite a variety of management tools, valuable management prescriptions, and the desire of Information Technology IT managers and business managers alike to build a better relationship, the current state of the IT-business relationship is far from ideal. Although many believe the difficulty in managing this relationship is rooted in differences...
- Tags: Information Technology, Relationship, Marketing Research, Strategy, Marketing, Management
- White papers 2006-01-20
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