10 Resources for

marketing communication

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EMI Music Uses Marketing Communication Portal to Aid Success and Stimulate Innovation Globally: The success of global music company EMI Music's business relies on its marketing efforts nearly as much as the musical talent it promotes. To ensure more effective processes around the world and allow the sharing of best practices and ideas, the company decided to create a global, online marketing repository...; Tags: Innovation, EMI Group Plc., Marketing Communication, Microsoft Corp., Music, Marketing Research, Portals, Marketing, Internet; Case studies
Create a Marketing Communications Plan: Developing a marketing communications plan on short notice can be challenging. A person will want to cover all his bases, but is faced with some tight deadlines. Fortunately, there are Microsoft Office Excel 2003 templates that can help the person plan his communications strategy and marketing budget, and considerably shorten...; Tags: Marketing Communication, Microsoft Corp., Marketing Research, Marketing; Webcasts
Southwestern/Great American Uses mySAP Customer Relationship Management to Improve Marketing Communications and Cut Costs: Southwestern/Great American, Inc. (SW/GA) has been in business since 1855, making it the oldest direct-selling company in America. Cookbook publisher FRP Favorite Recipes Press, an SW/GA subsidiary, needed to focus and streamline its marketing efforts to reach its goals. FRP was looking to focus on customers whose information resides in...; Tags: mySAP, Marketing, SAP AG, Marketing Communication, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Software; Case studies
Develop a Marketing Communications Plan: Marketing communications marcom include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a company undertakes. Thoughtfully written marcom plans: keep the company speaking with one voice across a...; Tags: Marketing Communication, Marketing Research, Marketing; White papers 2007-12-01
Use branding techniques to build a positive image for your project: The purpose of branding a project is to establish an identity that conjures up a positive image. Here are some tips for successful branding. There are three major categories of communication within a Communication Plan--mandatory, informational, and marketing. Marketing communication is designed to sell stakeholders on the...; Tags: Tom Mochal, Marketing research, branding, image, positive image, Project Management Newsletter, Technique, Project, Marketing Communication, Marketing; Technical articles 2007-02-27

Global Sales Performance Firm Saves ¬15,000 in Six Months With Web Content Tool: Mercuri International, Europe's largest sales performance and training consultancy, wanted to revitalise its international communication. Its legacy Web site, which used IBM Lotus Notes, was difficult, time consuming, and costly to update in 40 countries. As Microsoft is recognised as a leading provider of Internet-based marketing communication technologies, Mercuri turned...; Tags: Web, Marketing Communication, Microsoft Corp., Tool, Marketing Research, Sales Strategy, Server Consolidation, Channel Management, Content Management, Workforce Management, Marketing, Sales, Servers, Hardware, Enterprise Software, Software, Human Resources; Case studies 2006-05-01
Build a Consistent and Integrated Marketing Message: One of the main challenges of a marketing communications manager is to produce messages that encourage customers to use his or her products. This means creating product messages that successfully convey the products' benefits. To accomplish this goal, the manager needs feedback from several sources, including customers, industry specialists, and...; Tags: marketing communication, marketing, partnership, benefit, Microsoft Corp., industry; Webcasts 2006-10-20
Profile Your Target Audience: As a marketing communications manager, a person knows that one needs to understand the target audience in order to create a successful marketing strategy. The Targeting Audience Profile TAP templates in Microsoft Office Word 2003 and Microsoft Office InfoPath 2003 help a person gain insight into customer demographics and psychographics....; Tags: marketing communication, marketing strategy, Microsoft Office, marketing, Microsoft Corp.; Webcasts 2006-10-20
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management: Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. When the company decided they needed an integrated marketing solution, SAS was an obvious choice. SAS Marketing Automation will support the...; Tags: SAS Institute, Staples Inc., analytics, marketing communication, office product, marketing, database, team, ROI; Case studies 2006-10-20
Market your project to build enthusiasm: The most interesting part of the Communications Plan involves marketing communication that is targeted toward people that you want to influence. Typically, marketing communication is used to build excitement and interest in your project. For many small and medium projects, status reports and status meetings may be all...; Tags: Tom Mochal, Marketing research, marketing communication, marketing, Project Management Newsletter, Project; Technical articles 2005-10-18

Additional Resources

The CMA Guide to E-Mail Marketing: This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing...; Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing; White papers 2003-09-26
PR-MMM (zip): Pop Right PR-MMM is a powerful Permission Based Mass E-mail Management System for SMEs and Sales & Marketing professionals. PR-MMM can enhance the marketing and communication capabilities of corporations with its personalized e-mail marketing features. Its' user friendly interface and simple-to-use operations allow non-technical users to set up and commence...; Tags: Email Marketing, Pop Right PR-MMM, Marketing Research, E-mail, Smb/Sme, Marketing, Online Communications; Software downloads 2008-01-17
A robot with a political agenda? You should see his poker face: Improved communication or cutsie marketing ploy?A robot in Japan is able to create 36 different facial expressions, which the university research team believes will help improve robot communications with humans. Do you think that relevant facial expressions actually help communication, or is this just a cutsie marketing ploy to help...; Tags: Robots, Sonja Thompson, robot, marketing ploy; Discussion threads 2007-06-14
Advanced Marketing Automation for Retail: Maximize Returns on Customer Communication Strategies: The secret to consistently beating both profitability goals and competitors may sound simple - just understand your customers better and faster than anyone else, and then target them more effectively than anyone else. But with the scope and scale of marketing in the retail industry, delivering meaningful, personal service to...; Tags: Strategy, Automation, Marketing Research, Marketing; White papers 2004-05-01
Mobile Advertising or Mobile Marketing: A Need for a New Concept?: This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...; Tags: Advertisement, Mobile, Mobile Marketing, Advertising & Promotion, Marketing; White papers 2006-04-04
Marketing Today - An Insiders' View: With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...; Tags: Hewlett-Packard Co., Marketing Research, Marketing; White papers 2004-10-01
Marketing Plan Manager (exe): Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...; Tags: Marketing Plan Manager, Marketing Research, Marketing; Software downloads 2004-11-01
AW Marketing Dictionary (zip): The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high...; Tags: Marketing Dictionary, Marketing Research, Marketing; Software downloads 2005-07-14
Develop Your Marketing Strategy: Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...; Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing; Webcasts
Migration Marketing Strategies: One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...; Tags: Marketing Strategy, Migration, Marketing Research, Marketing; White papers 2003-12-01

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