Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- Email Frequency: How Relevancy Tactics Changed the Rules
- Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing...
- Tags: Listrak, Marketers, E-mail, Online Communications
- White papers 2008-04-22
- Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns
- The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...
- Tags: Webcast, Streamline, Microsoft Corp., Marketers, Portals, Marketing Research, Internet, Marketing
- Webcasts
Additional Resources
- Internet Marketers Companion (exe)
- Internet Marketers Companion is the ideal tool for tracking Affiliate Marketing Statistics. Keep track of Merchants, Affiliate sales and PPC costs. Internet Marketers Companion puts powerful Affiliate campaign management tools in your hands and increases your productivity so that you can focus on what counts - your business, your campaigns...
- Tags: Orange PCS, Internet Marketers Companion, Internet
- Software downloads 2008-04-28
- Web 2.0 and Rich Internet Applications: How Today's Marketers Can Anticipate, Understand, and Help Their Companies Profit From the Web's Transformation
- The Internet is changing in profound ways. These diverse changes - often labeled as "Web 2.0" - make the Internet an even more compelling platform both for its users and for marketers. But Web 2.0 also challenges marketers as never before. The bar has been raised on customer expectations, on...
- Tags: Web, Rich Internet Application, Unica, Web 2.0, Internet, Channel Management, Marketing
- White papers 2007-02-01
- Text message spam could spell trouble for text-based ads
- Cell phone spam may jeopardize advertisingAs more people subscribe to cell phone services--nearly 220 million in the United States as of June--marketers see the mobile market as a ripe opportunity. According to research firm Informa, marketers will
- Tags: news, advertising, e-mail, cell phones, networking, spam, security, feedback, Sonja Thompson, telephone, Bell Mobility, Cingular Wireless, advertisement, cell phone
- Discussion threads 2006-11-15
- B2B Customer Retention: Seven Strategies for Keeping Your Customers
- Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable - meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? This white paper...
- Tags: Penton Media Inc., B2B, Marketing Research, Strategy, E-business/E-Commerce, Internet, Marketing, Management
- White papers 2005-05-16
- Mobile Search and It's Implications for Search Engine Marketing
- Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants PDA and BlackBerries...
- Tags: Phone, Search Engine, Marketing Strategy, Mobile, Search Engine Marketing, Mobile Search, Advertising & Promotion, Search, Marketing Research, Marketing
- White papers 2005-09-12
- Target Your Marketing Budget to Company Objectives
- Marketing budgets, especially in small and mid-sized businesses, are often arbitrarily set as either n% of planned revenue or n% over the prior year's marketing budget - without considering the objectives to be achieved by that marketing spending. Marketers can use targeted budgeting to more intelligently set their budgets based...
- Tags: Budget, Budgeting, Marketing Research, Financial Services, Marketing
- White papers 2007-12-01
- The Simplest Solution Is the Integrated Solution
- According to the scientific principle known as Occam's Razor, the simplest solution is usually the right solution. This is true not only in science, but in business as well. It is the nature of business to constantly search for the easiest available solution to a problem or need. For most...
- Tags: Solution, CRM, Integration, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software
- White papers
- An Integrated Approach to Digital Marketing Through Web Analytics
- Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine...
- Tags: Analytics, Web Analytics, Visual Sciences Inc., Integration, Marketing Research, Financial Planning, Marketing, Finance
- White papers 2005-06-01
- SMS or Die: What Email Marketers Need to Know About Text-Message Campaigning
- Like email a decade ago, SMS, which stands for Short Message Service aka text messaging, is a powerful new way to attract consumers. Why? Because consumers are using SMS like never before. According to the research firm Informa, global SMS traffic grew 50 percent in the first quarter of 2007...
- Tags: SMS, E-mail, mobileStorm, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking
- White papers 2007-09-01
- Competing on Customer Intelligence: Building Competitive Advantage Based on the Four P's Three I's of Marketing
- This white paper has discussed some of the market forces leading marketers to shift to a customer-centric business model and how they are integrating the technologies required for success. They are going well beyond using technology to automate their old business models. These marketing innovators are building new customer-centric business...
- Tags: Customer Intelligence, Marketing, Insight, Knowledge, Competitive Advantage, Business Model, Strategy, Management
- White papers 2007-12-01
- Photos: The faces of Web 2.0
- Thousands of Web professionals, marketers and entrepreneurs gather in San Francisco to explore the ways of the next-generation Web.
- Tags: Web, entrepreneur, Web 2.0, San Francisco, photograph
- Image galleries 2007-04-16
- The big Digg rig
- Shameless self-promotion on DiggDubious Internet marketers are planting stories, paying people to promote items and otherwise trying to manipulate rankings on Digg and other so-called social media sites like Reddit and Delicious. Some say the proble
- Tags: Sonja Thompson, Digg
- Discussion threads 2006-12-04
- Niche Sales Dominator (exe)
- The NicheSponder is free software that will automate the ad copy process for marketers who don't have the time to learn ad copy. To uninstall, simply go to your remove programs and remove it. No uninstaller needed. This version is the first release on CNET Download.com.
- Tags: Advertisement, NicheSponder, Sales Strategy, Sales
- Software downloads 2008-01-17
- Mainstream Traffic Lessons (zip)
- Advice for Mainstream Marketers from a High Traffic Industry Webmaster. The latest techniques used by Jerry , a Web traffic expert. How to best use your Web site visitors to profit. An eye-opening no holds barred interview included.
- Tags: Productivity, Web Site Development, Web Technology, Channel Management, Internet, Marketing
- Software downloads 2007-05-10
- Bum Marketing Tool (zip)
- The Bum Marketing Tool gives you the best tools for keyword research and more. It provides you with a starting ground for your article marketing campaigns. The software is a collection of the most important tools for article marketers. This version is the first release on CNET Download.com.
- Tags: Tool, Marketing Research, Productivity, Marketing
- Software downloads 2008-05-27
- Customer Retention Is a Multi-Dimensional Issue
- Customer management is not rocket science. It is pretty basic business common sense. There are three primary elements to it. Acquire, grow and retain customers. Of these three elements, the first two capture most of the attention and mind share of the majority of marketers as well as senior executives...
- Tags: Quaero Corp., Customer Retention, Customer Management
- White papers 2006-06-15
- Less Is More: TeliaSonera Targets for Value With Two-Stage Modeling
- Direct marketers traditionally regard response rates as a measure of a successful campaign. However, some customers who are hard to activate can deliver high revenues. Should they be ignored or pursued? TeliaSonera, the leading telecommunications services provider in the Nordic and Baltic region, used SAS Telecommunications Intelligence Solutions to target...
- Tags: TeliaSonera, SAS Institute, telecommunications
- Case studies 2006-10-20
- Super Bowl XLI: Which customer-created commercials will make the cut?
- In what feels like a billion years ago, I was in sitting in a classroom at the University of Louisville, working my way towards a career in advertising. That was my original goal - until my professor told me about the relentless hours that were required to actually make it in the advertising industry....
- Tags: Super Bowl, Advertisement, Commercial, Professional Development, Career, Sonja Thompson
- Blog posts 2007-01-09
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