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- Market Research Company Speeds Research Results and Development Time
- GfK Group, a global market research company, wanted to offer its clients faster access to research data with technology that was easier to implement and extend. In the past, the company developed its own data analysis technologies with custom code that was difficult and time-consuming to create and maintain. To...
- Tags: Data Analysis, Market Research, Software Product, Research Company, Microsoft Corp., Market Research Company, North America, Marketing Research, Tools & Techniques, Databases, Marketing, Management, Enterprise Software, Software, Data Management
- Case studies 2006-08-04
Additional Resources
- Secondary Market Research: Getting the Most for the Least
- Secondary market research is information that's gathered by a third party. Some examples of this type of data include government statistics, reports by industry associations, and analyses prepared by professional market research firms. Secondary market research is most useful for learning about the general industry or market, one's competitive environment,...
- Tags: Market Research, Market Research Data, Marketing Research, Marketing
- White papers 2007-12-01
- Conduct Primary Market Research
- Conducting primary market research is crucial to getting up-to-date information about what the customers think of the company and the products. Whether a person conducts the research in-house or use an outside agency, good planning is essential. If a person wants to develop own research surveys and questionnaires, Microsoft Office...
- Tags: Market Research, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Microsoft Exchange Market Share Statistics, 2006
- The information and analysis in this paper is based on primary research conducted by The Radicati Group, Inc. It consists of information collected from vendors, service providers and users within global corporations via interviews and surveys. Secondary research sources have also been used, where appropriate, to cross-check the information collected....
- Tags: Microsoft Exchange Server, Radicati Group Inc., Microsoft Corp., Financial Statements, Business Services, Strategy, Financial Accounting, Finance, Management
- White papers 2006-03-01
- Forrester Report: Cape Clear Continues to Lead the ESB Market
- This Tech Choices paper from Forrester Research explains why the independent technology and market research company has placed Cape Clear in the leading position in its latest review of the standalone enterprise service bus ESB market. The paper explains why Cape Clear is a good fit for buyers that: ...
- Tags: Cape Clear Software, Forrester Research Inc., Enterprise Service Bus, Middleware, Enterprise Software, Software
- White papers 2006-06-30
- Market Research Firm Uses Operating System Migration to Empower Remote Working
- ESA Market Research, a United Kingdom - based market research agency specialising in retail research and mystery shopper investigations, needed to update its operating system from Microsoft Windows NT Server operating system version 4.0. With the help of Microsoft Gold Certified Partner Eurodata Systems, ESA decided to upgrade to Microsoft...
- Tags: Market Research, Operating System, Migration, Microsoft Corp., Organization, Microsoft Windows, E-mail Servers, Microsoft Windows Active Directory, Directory Services, Groupware, Marketing Research, Operating Systems, Servers, Software, Enterprise Software, Marketing, Hardware
- Case studies 2006-01-01
- Future Impacts of RFID on e-Supply Chains in Grocery Retailing
- The purpose of this paper is to place the research on Radio Frequency IDentification RFID usage in supply chains within a specific business and market context. The paper considers RFID research within the context of the grocery industry and outlines the market drivers that affect the way the grocery industry...
- Tags: e-Supply Chain, Industry, Grocery, RFID, Food & Beverage, Wireless, Security, Biometrics, Manufacturing
- White papers 2005-04-25
- Market Sizing and Segmentation of the Beauty Salon Industry in India
- An FMCG company wanted to determine its strategy in the beauty industry, in particular, with reference to chains of beauty salons. The beauty salon industry in India is highly fragmented and the bulk of it lies in the unorganised sector. There was no industry data available. The sector was under...
- Tags: India, Salon, Industry, Beauty, Strategy, Management
- Case studies
- Select Business Solutions Case Study: Nielsen Media Research Monitor-Plus
- Nielsen Media Research, Monitor-Plus, a publicly traded company, monitors advertising across 16 different media types (such as radio, TV and magazines). Nielsen's current business initiatives are to add new services and expand into new market segments. These require a major transition - from being a company that provides data, to...
- Tags: Nielsen Media Research, Monitors & Displays, Advertising & Promotion, TVs, Tv & Home Theater, Hardware, Components, Marketing, Personal Technology, Home Entertainment
- Case studies
- Plan Your Marketing Research Strategy
- A person knows how expensive it can be to conduct marketing research, which is why the person needs to carefully plan his market research strategy. This webcast shows how to best decide what data to collect and the methods used to collect it. With the help of Microsoft Office System...
- Tags: Microsoft Corp., Person, Sales Channel, Marketing Research, Sales, Marketing
- Webcasts
- Conduct Secondary Research
- Conducting secondary market research is a key part of successful marketing. It's a means of gathering publicly available data that helps to make the right decisions throughout the marketing process. Fortunately, there's a vast amount of information online - but the challenge a person faces when conducting research on the...
- Tags: Microsoft Corp., Person, Marketing Research, Internet, Microsoft Office, Marketing, Office Suites, Software
- Webcasts
- Gartner Research Note: Magic Quadrant for E-mail Active-Archiving Market
- Find out how one of the hottest new markets in the enterprise is shaking out by reading the Gartner Research Note, "Magic Quadrant for E-Mail Active-Archiving Market, 2005." This quick-and-dirty report explains why now is the time for companies to address their e-mail retention needs. It evaluates vendors in the...
- Tags: Symantec Corp., Quadrant, Gartner Inc., E-mail, Online Communications
- White papers 2005-04-21
- TNS Infratest - Efficient Processes Keep Quality in Step With Speedy Growth
- TNS Infratest specializes in "Research-led consulting" of a width and depth virtually unmatched by any other institute in the field. The company employs top-class research instruments in its statistical surveys to afford clients an in-depth over view of the state of the market. The business solutions deployed in the accomplishment...
- Tags: Hewlett-Packard Co., Information Technology, HP OpenView, TNS Infratest, ITIL, It Management, Utility Computing, It Services, Strategy, It service Management, Management
- Case studies
- IBM WebSphere Portal White Paper by Strategic Focus Market Research
- This Strategic Focus Market Research document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet. The discussion continues onto the value of using Enterprise Portals, combined with Service Oriented Architecture SOA methods, to tie existing processes and applications together to support...
- Tags: Internet, Web Services, Service-Oriented Architecture (SOA), Software, Enterprise Software, Portals, IBM Corp., Groupware, Portal, Discussion, Enterprise Portal, IBM WebSphere, Market Research
- White papers 2007-08-01
- Is the U.S. falling behind in technological innovations?
- Here's a News.com article that might raise a few eyebrows: "Research money crunch in the U.S." According to the article, "An outspoken group of information and communications technology innovators is worried that the United States is falling behind the rest of the world in technological innovation because fewer dollars...
- Tags: U.S., Technological Innovation, Leadership, Strategy, Business Structures, Management, Finance, Sonja Thompson
- Blog posts 2005-11-08
- Avaya Case Study: Research and Research
- Founded in 1989, Research & Research (R&R) expertly handles a full spectrum of research areas: from market research and politico-social surveys to strategy consultation. As a marketing service firm, the staff of R&R needed a mobile office system, which would help them avoid missing any calls from clients anyplace and...
- Tags: Avaya Inc., VOIP, Telecom & Utilities, Telecommunications, Advertising & Promotion, Marketing Research, Strategy, Networking, Marketing, Management
- Case studies
- Novo Nordisk (China) Boosts Sales With Integrated Management System
- Novo Nordisk is a biopharmaceutical healthcare company with a market-leading position in diabetes care. In 1994, the company established a subsidiary in China and later opened a Biopharmaceutical Technology Research and Development Center in Beijing. Novo Nordisk China has six offices across the country and manufacturing facilities in Tianjin. To...
- Tags: China, Oracle Corp., Novo Nordisk, Sales Strategy, Sales Force Management, Sales
- Case studies
- Global Telco Pilots Collaborative Knowledge Management to Drive R&D Innovation
- Since its inception 125 years ago, one of the largest telecommunications companies has been contributing to technology innovation and economic development. The company is looking to improve its Research and Development (R&D) processes, develop innovative products and services to meet customer needs, and shorten the time required to get products...
- Tags: Innovation, R&D, Knowledge, Microsoft Corp., Knowledge Management, Research & Development, Business Intelligence, Strategy, Enterprise Software, Software, Business Operations, Data Management, Management
- Case studies
- Enterprise Identity Management Market 2006-2007: Not a Winner Take-All Market
- The market for identity management IdM products continues to grow at a tremendous rate. As enterprises grapple with issues involving security, accountability, regulatory compliance, and service manageability, IdM vendors claim to provide the panacea for these identity-related concerns. In this report, Burton Group Research Director Mike Neuenschwander provides an overview...
- Tags: Burton Group, Identity Management, Authentication/Encryption, Regulatory Compliance, Security, Human Resources, Policies And Procedures
- White papers 2006-11-06
- ITIL: The Route to True Efficiency
- This paper explains the importance of IT process management, and how the IT Infrastructure Library ITIL - coupled with Touchpaper's suite of IT Service Management tools - holds the key to achieving it. There is no doubt that IT spend is continuing to rise at a healthy rate. Market research...
- Tags: Information Technology, ITIL, Process Improvement, It Services, Strategy, Quality, Business Operations, Management
- White papers 2005-10-01
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