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MAIA Creates Integrated, Accessible Database to Support Sales and Service Staff: For half a century, Caterpillar dealer MAIA has led the market in earthmoving, construction, and energy machinery sales and service throughout central and southern Italy, Sardinia, Sicily, Malta, and Albania. MAIA's customer service orientation has led the company to set up a vast sales and service network offering the best...; Tags: Customer Service, Oracle Corp., MAIA, Sales Strategy, Sales Force Management, Product Marketing, Customer Relationship Management (CRM), Databases, Sales, Marketing, Enterprise Software, Software, Data Management; Case studies

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