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- ROI and analytical processing key to CRM success
- For IT managers, staying ahead of the customer relationship management CRM game can be a difficult task. Here is an overview of how to calculate the ROI of CRM and a look at how CRM uses analytical processing.Customer relationship management CRM is a segment of IT that never sits still....
- Tags: Data mining, Databases, Advertising & Promotion, Customer relationship management (CRM), Enterprise software, OLTP, Dana Norton, OLAP, CRM, ROI
- Technical articles 2001-02-02
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