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loyalty program

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Gaining Competitive Advantage Through Effective Retail Loyalty Programs: Loyalty programs are everywhere in the retail industry. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, or purchasing a new DVD. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do...; Tags: Competitive Advantage, Loyalty Program, Food & Beverage, Strategy, Retail, Manufacturing, Management; White papers 2006-06-01
Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs: Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it...; Tags: Loyalty Program, Food & Beverage, Manufacturing; White papers 2005-02-01
Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program: This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty programs on the retail industry and explains four customer-focused best practices for differentiating a loyalty program...; Tags: Webcast, SAS Institute, Best Practice, Loyalty Program, Digital Media, Consumer Electronics, Personal Technology; Webcasts

Additional Resources

Choice Hotels Canada Makes Room for Customer Loyalty: Choice Hotels Canada is the largest hotel chain in Canada with more than 270 properties open or under development. Choice Hotels Canada needed a tool to standardize and verify the contact information for close to 200,000 people in its loyalty program. The company chose DataFlux solutions running in real-time to...; Tags: SAS Institute, Canada, Choice Hotels Canada; Case studies
How to... Implement Business Scenarios for Customer Loyalty Management: Customer Loyalty Management is an important business scenario within Customer Relationship Management. It is of particular importance when businesses deal with consumers ("Business to Consumer scenarios" or B2C). Marketing experts have proposed to introduce "Loyalty Accounts" for this purpose. This paper explains how to implement Customer Loyalty Management on the...; Tags: SAP AG, Customer Loyalty Management, B2C, E-business/E-Commerce, Internet; White papers 2004-08-01

The Top 9 Ways to Increase Your Customer Loyalty: Follow These and Enjoy an Immediate Lift in the Loyalty of Your Customers: Every company executive will raise their hand and say they believe having loyal customers is a key to business success. But what are executives really doing about it? Most will point to their customer care training or CRM system. Some will also point to their monthly newsletter or discount program...; Tags: Customer, Allegiance, Corporate Communications, Customer Relationship Management (CRM), Enterprise Software, Workforce Management, Advertising & Promotion, Marketing, Software, Human Resources; White papers 2007-09-28
Customer Loyalty: The New Competitive Advantage: Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S. company loses half of its customer base every five years. Hence the need for a systematic approach to this competitive differentiator and...; Tags: Competitive Advantage, Customer Loyalty, Strategy, Management; White papers 2006-08-01
Japan's Taito Corporation Rewards Mobile Shopping With Loyalty Points and Launches WASP Using PaymentsPlus by Valista: Leisure giant, Taito Corporation is Japan's biggest developer and publisher of interactive entertainment software for home, Internet and mobile. Taito wanted to introduce mobile shopping with a loyalty program supporting both consumers and enterprise clients. Taito uses Valista PaymentsPlus, a comprehensive payments processing platform - to power its strategic Mobile...; Tags: Japan, Mobile, Entertainment, Advertising & Promotion, Marketing; Case studies
Structured Neural Network Techniques for Modeling Loyalty and Profitability: Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of...; Tags: Technique, Neural Network, Profitability, Modeling, Research & Development, Productivity, Business Operations; White papers 2005-03-09
Voice Response System Lowers Costs of Customer Loyalty Program Serving 4.5 Million Subscribers: After a few years of managing its popular customer loyalty program, "5 Plus", Polkomtel S.A. began searching for a system designed to automate some of the administrative details surrounding the program. The company, the largest mobile operator in Poland, was looking for a way to lower the service costs paid...; Tags: Program, Voice Response System, Polkomtel S.A., Manufacturing, Advertising & Promotion, Marketing; Case studies
The Loyalty Connection: Secrets to Customer Retention and Increased Profits: Do you know how to stop customer churn? Although most business leaders say they are devoted to loyalty, their management systems and budgets don't back that up, according to new CRMGuru.com research. Yet, loyalty experts agree that it is more cost-effective to retain customers than to acquire them. In this...; Tags: Customer Retention, RightNow Technologies, Leadership, Management; White papers 2005-03-01
Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?: Customer loyalty data is widely available in the Fast Moving Consumer Goods FMCG industry. It has the potential to provide unparalleled understanding by placing the consumer at the centre of the issue, escaping the traditional reliance on secondary sources, such as Electronic Point Of Sale EPOS data. However, loyalty data...; Tags: Customer Loyalty Data, Loyalty Data, Digital Media, Strategy, Consumer Electronics, Personal Technology, Management; Webcasts
Mobile Marketing Association (MMA) Case Study: Broadway Marketplace: Broadway Marketplace, an upscale Cambridge, Massachusetts grocery store, wanted to offer its Harvard clientele a loyalty program that would both reward their patronage and enable Broadway to communicate with customers immediately, with measurable impact. Coupled with the out-of-reach cost of advertising in major metropolitan newspapers, the ineffectiveness of traditional circulars,...; Tags: Mobile, Mobile Marketing, Advertising & Promotion, Marketing; Case studies
Loyalty Tracking System (exe): The Loyalty Tracking System was designed to meet the requirements of a shop or club which needs to maintain a membership database and to track the collection and redemption of loyalty points. It creates credit card sized membership cards with integrated barcodes with customizable card backgrounds and logos. It can...; Tags: SwiftTec, Scanners, Storage, Databases, Hardware, Peripherals, Enterprise Software, Software, Data Management; Software downloads 2007-02-03
Evaluating Customer Loyalty Solutions: Customer Loyalty Programs CLP has come a long way from their early beginnings in the 1970's. Conceptualized with the original idea of gaining a better understanding about popular routes for airliners, CLPs have evolved to become a subject of wider corporate aspirations and challenges. The success of CLPs depends on...; Tags: Aspiration, Tata Consultancy Services Ltd., Customer Loyalty Programs; White papers 2006-07-25
Emagine Case Study: CSL Hong Kong: Hong Kong CSL is a pioneer in the mobile communications market in Hong Kong. The challenge was to create a mobile phone customer loyalty program. To efficiently create a perception of real value in the '1010' offering and have them stay as loyal paying customers. To create the program with...; Tags: Mobile, Hong Kong, Cell Phone, Hong Kong CSL, Emagine Closed-Loop Marketing Suite, Advertising & Promotion, Cellular Phones, Marketing, Consumer Electronics, Personal Technology; Case studies
Driving Profitable Customer Relationships With Loyalty Programs: Watch this Web seminar replay to hear thought leaders from Siebel Systems, Inc. and IBM highlighting solutions for these issues facing communications, media, and energy industries today. Topics include: A customer case study, how effective customer life cycle and loyalty management programs have reduced churn, reduced retention cost, and increased...; Tags: Siebel Systems Inc., Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing; Webcasts
USA Today MileTracker (exe): Created by USA Today and DeskPort Technologies, MileTracker is a simple yet powerful desktop application that allows you to easily retrieve all of your frequent flier and loyalty program account balances. Your personal account data is stored in a profile on your own computer, not on a Web server in...; Tags: USA Today, Web Servers, Desktops, Internet, Hardware; Software downloads 2007-01-08
Photos: A trip down HP's memory lane: Thanks!What a great trip back in history --and insight into the founders' thinking. I wonder, have we really progressed in terms of workspace?great shots.It brought me back to when HP was truly a great comapany to work for. When the HP way actually meant something. After Bill and...; Tags: thanks, Hewlett-Packard Co., HP Way, dcape@..., it management, photograph; Discussion threads 2006-07-15
thoughts for on-demand software for Customer Loyalty ( card, points: Hi,anybody can share thoughts for a on-demand solution for a start-up loyalty scheme. I try to figure something but in europe it's difficult to find. thanks; Tags: Radu_Silaghi@..., on-demand, software; Discussion threads 2007-06-25

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