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- L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
- L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...
- Tags: Brand, CRM Solution, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Microsoft Windows Server 2003, Software, Marketing, Operating Systems, Microsoft Windows
- Case studies
Additional Resources
- mySAP Supply Chain Management at L'Oreal Germany
- GARNIER, a consumer products division of L'Oreal Germany, improved customer service by assuming responsibility for merchandise planning, demand forecasting, warehouse replenishment, and optimal allocation of logistics for distribution of its consumer products to one of its major customers. This was achieved by electronically connecting with the customer's inventory data on...
- Tags: mySAP, SAP AG, mySAP SCM, SCM, Supply Chain Management (SCM), Enterprise Software, Customer Relationship Management (CRM), Software
- Case studies
- Jessica Biel Celebrity Screensaver (zip)
- Jessica Biel's first big break was in the early television role of Mary Camden in the long-running family-drama series 7th Heaven. Jessica has since gone on into movies, and is also a spokesmodel for L'Oreal cosmetics.
- Tags: Screensaver, Jessica, TVs, Tv & Home Theater, Personal Technology, Home Entertainment
- Software downloads 2007-11-14
- SAP Business One Helps Entire Company Unite Under an SAP Umbrella
- Paris-based L'Oreal, a longtime user of mySAP Business Suite solutions, is deploying the SAP Business One solution for all its smaller subsidiaries. When the rollout is complete in nearly 40 countries, the entire company will enjoy an SAP platform with full integration between multiple locations - and have 1 standard...
- Tags: SAP AG, Enterprise Software, Customer Relationship Management (CRM), Software
- Case studies
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