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kookmin

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Kookmin Bank Is Korea's First to Comply With the Basel II Accord - And Is Already Feeling the Benefits: With a customer base that includes approximately half of South Korea's adult population, Kookmin Bank KB has a dominant position in the country's banking sector, the third largest in Asia. To expand its customer base, Kookmin is concentrating on high value customers through cross-selling based on integrated customer relationship management....; Tags: Credit Risk Management, Benefit, SAS Institute, Kookmin Bank, Basel II, Banking, Financial Services; Case studies
Increasing Efficiency, Profitability and Customer Satisfaction: Kookmin Bank wanted to integrate systems and operations and to consolidate the call centres of the newly merged financial institutions. Increased efficiency was necessary for better profitability and to meet the ever-changing needs of its customers. The Seoul and Daejeon call centre operations were expanded into a combined 1,200-agent facility...; Tags: Nortel Networks Corp., Customer Satisfaction, Call Centre; Case studies 2006-08-15

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