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Choose a good positioning line to market your company
Your positioning line should tell potential clients what you do and why you're different from the competition. Columnist Wes Burgiss explains the fine points of this marketing technique that can help assert your company's identity, mission, and strengths.In my first column for TechRepublic, I covered the importance of brand identity—who...
Tags: Branding, KFC, Wes Burgiss, RCA, positioning line, positioning
Technical articles 2000-06-13

Additional Resources

A (slightly) prettier multi-select
I think multi-select lists are perfectly functional--just hold down the Ctrl key while clicking your mouse to pick multiple items from the list. You know what I'm talking about, a multi-select like this one:Check your favorite fast food: McDonald's Burger King Wendy's Jack in the Box KFC Taco BellThe...
Tags: Javascript, Interface, CSS
Blog posts 2007-06-06
Friday Yuk for May 4 the second
My apologies if there is another one started....there is :http://techrepublic.com.com/5208-6230-0.html?forumID=102&threadID=221397A cowboy rode into town and stopped at the saloon for a drink. Unfortunately, the locals always had the habit of picking on strangers,which he was. When he finished his drink, He found his horse hadbeen stolen.He went back into the...
Tags: heml0ck, Pope, million-dollar
Discussion threads 2007-05-04
help change/start career
hello to everybody please just listen before start hitingthis my story :i am before fourty i work as an accountanta few years ago i realised that i really like all the IT stuff and i started involving in many ways from fixing my or others pc's to solve problems that...
Tags: information technology
Discussion threads 2005-02-13
Give your techs the leftovers.
Give your techs the leftovers..OK, let me start this by stating, I personally have never purchased a computer with my own money. No joke, NEVER. I have been in this industry since 1988, using them since I was a child, and I can say without exception never. ...
Tags: tbragsda@..., off-topic, job
Discussion threads 2005-02-21
The underlying truth about marketing
A large number of IT pros working in the consulting space believe a thorough understanding of technology is all it takes to make a consulting firm succeed. MarketSpeak columnist Wes Burgiss knows that it also takes a smart branding strategy.How do I market my business? Is marketing smart? Do I...
Tags: Wes Burgiss, brand, marketing, branding
Technical articles 2000-05-23
Creating a look that gets the look
When it comes to choosing a name and logo for your consulting firm, there's no room for carelessness. Columnist Wes Burgiss explains that the right look will turn heads and bring in business.In my last column, I explained why the success of your consulting firm depends on a smart branding...
Tags: Branding, Wes Burgiss, brand
Technical articles 2000-05-30
Friday Yuk
Before I hit the road...American Medical Association researchers have made a remarkable discovery. It seems that some patients needing blood transfusions may benefit from receiving chicken blood rather than human blood. It tends to make the men cocky and the women lay better.=====Ed and Ted were standing at...
Tags: NickNielsen, Ted, Jack Schitt
Discussion threads 2006-09-29
Downside of strong employment, and a job opportunity too
Downside of strong employment, and a job opportunity tooMost people in Canada and some in the US know that Alberta is one of eh most prosperous and successful provinces in Canadian history. They actually show a budget surplus each year ad have started issuing cheques to residents to pay...
Tags: job, province, sales tax, Calgary, employment, alberta, short staffed, Oz_Media, off-topic
Discussion threads 2006-05-09
Friday Yuk
some one liners for starters :)------bartender is just a pharmacist with a limited inventory.A clear conscience is usually the sign of a bad memory.A closed mouth gathers no foot.Assassins do it from behind. Better to understand a little than to misunderstand a lot.Everyone has a photographic memory. Some don’t have...
Tags: rob mekel, Palmetto, tour bus driver
Discussion threads 2007-03-23
I'll start a Friday Yuk this time
I'll start a Friday Yuk this timePerhaps I will not offend some people and get a perfectly acceptable thread pulled. But if you are offended by the TRUTH do not read Number 28!Odd but true facts.1. Look at your zipper. See the initials YKK? It stands for Yoshida Kogyo Kabushibibaisha,...
Tags: Friday Yuk, HAL 9000, Leonardo Da Vinci, off-topic
Discussion threads 2004-10-22
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