Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Advanced Marketing Automation for Retail: Maximize Returns on Customer Communication Strategies
- The secret to consistently beating both profitability goals and competitors may sound simple - just understand your customers better and faster than anyone else, and then target them more effectively than anyone else. But with the scope and scale of marketing in the retail industry, delivering meaningful, personal service to...
- Tags: Strategy, Automation, Marketing Research, Marketing
- White papers 2004-05-01
- The Total Economic Impact of SAS Marketing Automation
- In April 2007, SAS Institute SAS commissioned Forrester Consulting to examine the total economic impact and potential Return On Investment ROI enterprises may realize by deploying SAS Marketing Automation. SAS Marketing Automation provides comprehensive data management, campaign management, and advanced customer analytics to enable marketers and analysts to manage sophisticated,...
- Tags: Marketing, SAS Institute, Automation, SAS Marketing Automation
- White papers 2007-11-01
- Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
- Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. When the company decided they needed an integrated marketing solution, SAS was an obvious choice. SAS Marketing Automation will support the...
- Tags: SAS Institute, Staples Inc., analytics, marketing communication, office product, marketing, database, team, ROI
- Case studies 2006-10-20
- HP OpenView Automation Solutions
- This white paper describes one of the many possible use cases for automated solutions - test and development. It explores show automation solutions can be used to accelerate the rollout of updated business capabilities and simplify the way to configure and allocate computing power. The initial focus of HP's investment...
- Tags: Hewlett-Packard Co., HP OpenView, Utility Computing, It Management, It Services, It service Management
- White papers 2005-11-01
- "Growth From Knowledge" With a Highly Complex Data Warehouse: HP Integrity Servers Enable Rapid Growth at GfK Marketing Services
- GfK provides information services in five business segments: One of these, retail and technology, which is represented in Germany by GfK Marketing Services, specialises in non-food markets. GfK Marketing Services decided to accumulate all existing data into a central data warehouse. GfK Marketing Services first checked if there was an...
- Tags: HP Integrity, Data Warehouse, Hewlett-Packard Co., Knowledge, Server, Analysis, GfK, Business Intelligence, Software Development, Storage, Databases, Enterprise Software, Software, Data Management, Software/Web Development, Hardware
- Case studies
- Prada: Designing Tomorrow's Trend
- At leading Italian fashion company Prada, a solution based on reliable, scalable HP Integrity rx5670 Servers, Microsoft Windows Server 2003, Oracle9i, SAP R/3, and SAP Retail is keeping Prada at the forefront of the high-fashion industry by streamlining retail, financial, and supplychain operations. In the past, the core of the...
- Tags: Prada, Sourcing, Hewlett-Packard Co., Purchasing & Procurement, Strategy, Supply Chain Management (SCM), Marketing Research, Business Operations, Management, Enterprise Software, Software, Marketing
- Case studies
- A Breakthrough Vision in Customer Intelligence
- This webcast shows what analysts, customers and SAS executives have to say about the market's most sophisticated software for aligning the entire marketing process: SAS Marketing Automation 4. This thought-provoking webcast will show you how to focus on the right customers while keeping your budget in perspective. The webcast also...
- Tags: Webcast, SAS Institute, Vision
- Webcasts
- Retail Pro Gains Market Advantage With Integrated Business Intelligence Capabilities
- Retail Pro wanted to deliver robust, yet easy-to-use, business intelligence capabilities as part of the retail application offering and empowering retail decision makers with a flexible and analytical tool. The challenge was to ensure flexible business intelligence capabilities to meet the needs of the company's diverse customer base - which...
- Tags: Business Intelligence Capability, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management
- Case studies 2008-07-01
- The CMO's Strategic Agenda Benchmark Report
- Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs Chief Marketing Officers do to improve marketing effectiveness through marketing automation.
- Tags: CMO, Marketing Research, Marketing
- White papers 2006-01-01
- The HP NonStop Server in Retail Banking
- The HP NonStop server plays a key role in the world's retail banking industry, including the processing (authorization, authentication, and switching) of ATM/POS transactions, in the areas of application and data integration, payment-switching applications, Internet applications, transaction engines, customer service, fraud and risk management, and real-time information. This renowned HP...
- Tags: Hewlett-Packard Co., Server, HP NonStop Server, Banking, Financial Services
- White papers 2005-07-01
- HP and ISS Retail Wrap Up a New Point of Sale System for the UPS Store and Mail Boxes Etc
- Mail Boxes Etc., Inc. MBE, a wholly owned subsidiary of UPS. Its point of sale POS system is the heart of the retail operation, allowing stores to perform retail transactions, and delivering up-to-date retail data that helps MBE headquarters make daily business decisions. MBE's aging in-house-developed POS system was difficult...
- Tags: United Parcel Service Of America Inc., Point-of-sale, Hewlett-Packard Co., Mail Boxes Etc, MBE
- Case studies
- HP OpenBank.NET: Multi-Channel Integration Delivery Framework for the Retail Banking Industry
- In a world that's constantly changing, retail banking customers want their financial institutions to be a solid rock of consistency. They put their money where their trust is, demanding a quality experience with every interaction. To improve the total customer experience TCE, a new way of doing business must be...
- Tags: Hewlett-Packard Co., Banking, Financial Services
- White papers 2004-06-01
- With Salesforce, Omron Sales Reps Can Target Key Accounts More Effectively
- Omron Corporation, a global leader in automation components and systems, was using an ACT! Contact management system to track leads and contacts. However the database quickly collapsed under the volume of information. Searching to implement a full-featured CRM system without the hassle, risk and expense of conventional CRM software deployment,...
- Tags: Salesforce.com Inc., Omron Corp., Omron Canada, Marketing Research, Sales Force Management, Marketing, Sales
- Case studies
- retail automation
- retail automation
- Tags: sidharthbala@...
- Discussion threads 2006-12-26
- How to Increase Marketing Efficiency to Gain and Retain Customers
- Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM...
- Tags: Midsize Business, Marketing Research, Marketing
- White papers 2005-03-21
- Hewlett-Packard Company Reinvents Marketing and Reduces Spend by 15%
- Hewlett-Packard Company HP is one of the world's leading technology companies. Shortly after HP completed its merger with Compaq in 2002, a new first Chief Marketing Officer CMO was appointed, later taking on the additional role of executive vice president of HP's Customer Solutions Group. One of his first priorities...
- Tags: Hewlett-Packard Co., Oracle Corp., Marketing Research, Mergers & Acquisitions, Marketing, Investment, Finance
- Case studies
- Penetrate the Marketing Clutter With Seamless Customer Dialogues
- Through this webcast, the viewer will learn how to revolutionize marketing with seamless customer dialogue techniques, why bringing together disconnected initiatives across inbound and outbound channels can maximize the value of the customer relationship, and how leading companies can benefit from adopting the next evolution of marketing automation.
- Tags: SSA Global Technologies, Marketing Research, Marketing
- Webcasts
- IBM Retail Environment for SUSE LINUX, Version 2
- The IBM Retail Environment for SUSE LINUX is a fully integrated Linux platform optimized for agile, on demand retail environments. It combines an enterprise class SUSE LINUX distribution from Novell with a retail-friendly support and maintenance model from IBM. The product specification sheet provides a marketing overview of the IBM...
- Tags: Environment, SuSE Linux, SuSE, IBM Corp., Product Specification Sheet, Linux, Open Source, UNIX, Operating Systems, Software
- White papers 2005-04-01
- Integrate to Innovate: Retail Solutions from IBM
- Through its portfolio of hardware, software and services offerings, IBM helps clients address the entire retail lifecycle, including IT management, logistics and distribution, marketing and merchandising, store operations and customer care.
- Tags: IBM Corp., Supply Chain, Business Operations
- White papers 2006-01-01
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