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- Helsingin Sanomat Maximizes Advertising Revenue With Improved Customer Service and Marketing
- Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in media sales. The challenge was to gain advanced functionality and an easy-to-use application and provide a flexible...
- Case studies 2008-05-01
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