Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
- Guerrilla Capacity Management
- This webcast explains the views of traditional capacity planning as an 800-pound gorilla pun intended that needs to go on a diet before it eats the schedules alive. The Guerrilla concept revolves around a real oxymoron: tactical planning or planning-on-demand. The guerrilla-style hit-and-run approach ensures that planning is done when...
- Tags: TeamQuest Corp., Guerrilla Concept, It Management, It service Management
- Webcasts
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Marketing Plan Manager (exe)
- Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...
- Tags: Marketing Plan Manager, Marketing Research, Marketing
- Software downloads 2004-11-01
- AW Marketing Dictionary (zip)
- The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high...
- Tags: Marketing Dictionary, Marketing Research, Marketing
- Software downloads 2005-07-14
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Freedom Fighters: Prima Official eGuide (exe)
- Detailed walkthrough of entire campaign. Comprehensive strategies for urban guerrilla warfare. How to earn a high Charisma rating. Multiplayer tips and tactics. Leadership strategies for recruiting and ordering your troops.
- Tags: Strategy, Recruitment & Selection, Management, Human Resources, Workforce Management
- Software downloads 2007-07-02
- Migration Marketing Strategies
- One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...
- Tags: Marketing Strategy, Migration, Marketing Research, Marketing
- White papers 2003-12-01
- Microsoft Executive Circle Webcast: Taking Marketing to the Next Level
- In this world of global competition and demanding customers, marketing organizations struggle to define their role and to justify their value in their organizations. How can marketing rise to the challenge? In this webcast, the presenter, from the Kellogg School of Management, presents his agenda for reforming marketing. Beginning with...
- Tags: Webcast, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Email Marketing – The Way Forward
- This white paper talks about email marketing and strategies to be adopted for email marketing. It is seen that email marketing is the fastest growing method of building business because it is more successful, more cost effective and brings a faster response than any other marketing tool. Email campaigns are...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-04-01
- Highly Effective Marketing Plan (HEMP) (exe)
- Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan HEMP software will help you to develop and implement a marketing plan that works for...
- Tags: Marketing Research, Marketing
- Software downloads 2006-12-14
- Viral Marketing Best Practices
- The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the...
- Tags: Clupedia, Marketing Research, Marketing
- White papers 2005-10-01
- The CMA Guide to E-Mail Marketing
- This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-09-26
- Manage Marketing Plans to Achieve Corporate Goals
- At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on...
- Tags: Marketing Research, Marketing
- White papers 2007-12-01
- Microsoft Executive Circle Webcast: Using a Marketer's Portal to Streamline Your Marketing Campaigns
- The attendee of this webcast will learn how Avenue A/Razorfish's Marketers' Portal can seamlessly connect the marketing team with the information and best practices they need, to work together more efficiently - saving time, reducing marketing costs, and boosting the success rate of marketing campaigns. A Marketers' Portal is the...
- Tags: Webcast, Streamline, Microsoft Corp., Marketers, Portals, Marketing Research, Internet, Marketing
- Webcasts
- Accelerate Marketing Effectiveness With Marketing Resource Management
- Today's marketing organizations must manage complex campaigns, multiple product launches, and coordinate with both external agencies and internal marketing teams. Ensuring that campaigns stay on track and within budget is a challenge when creative teams are decentralized and decisions are made at the last minute. This webcast talks about how...
- Tags: Marketing Research, Marketing
- Webcasts
- Marketing Terms Dictionary (zip)
- A useful free Marketing dictionary with a list of over 650 common and uncommon marketing research words and phrases. The dictionary provides cross-links among articles, navigation history and support for other BDicty lexicons. The dictionary is recommended for students studying marketing in high school or a university.
- Tags: Dictionary, Marketing Research, Marketing
- Software downloads 2005-08-09
- The CMO's Strategic Agenda Benchmark Report
- Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs Chief Marketing Officers do to improve marketing effectiveness through marketing automation.
- Tags: CMO, Marketing Research, Marketing
- White papers 2006-01-01
- Internet Marketing Suite (exe)
- Internet Marketing Suite combines the entire range of Internet Marketing and Web Promotion Tools into one simple pack. It includes Search Engine Submission & Optimization SEO Software, Pay Per Click PPC Bid Management Software and Email Marketing Software. Internet Marketing Suite is the Internet marketing and promotion suite for site...
- Tags: Internet Marketing, Internet Marketing Suite, Internet, Marketing Research, Marketing
- Software downloads 2007-02-08
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