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- Google wins in trademark suit with Geico
- Stay on top of the latest tech news with our free IT News Digest newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: SEARCH, GEICO, Google Inc., Leonie Brinkema, advertisement
- Technical articles 2004-12-16
- Google wins in trademark suit with Geico
- good newsGeico's grab for leverage to extort revenue would have destroyed the search engine market. The point of trademark law is to ensure that a company can be identified by use of its trademarks. It's about branding. So long as Google and Overture don't confuse public perceptions...
- Tags: apotheon, GEICO, Google Inc.
- Discussion threads 2004-12-16
- Geico gets green light to sue Google, Overture
- Stay on top of the latest tech news with our free IT News Digest e-newsletter, delivered each weekday. Automatically sign up today!Insurance giant Geico can sue Google and Overture Services for allegedly selling advertisements linked to its trademarks, a federal judge has ruled, CNET News.com has learned. The unpublicized Aug....
- Tags: SEARCH, GEICO, Overture Services Inc., Google Inc., advertisement
- Technical articles 2004-09-03
- Insurer Manages Corporate Software More Efficiently With Team Development Tools
- GEICO Government Employees Insurance COmpany, one of the largest auto insurance companies in the United States, develops hundreds of custom software applications. These range from small forms to company-wide time-keeping systems. All applications run on an intranet called DirectNet. A team of about 30 developers and engineers manages DirectNet, ensuring...
- Tags: Software, GEICO, Team, Microsoft Corp., Team Management, Insurance, Management, Business Operations, Corporate Insurance
- Case studies
Additional Resources
- Advertisers look to grassroots marketing
- I'm such an idiotAnd despite their personal experience as consumers, viewers won't necessarily understand the brand and product positioning, the audience segmentation and the corporate message, they said.In other words, they're saying, "You're too stupid to understand our product. Now go out and buy it, even though you don't understand...
- Tags: nighthawk808, advertising, networking, marketing
- Discussion threads 2006-06-19
- Dancing ducks, frogs, James Brown, and a whale. What is the connection?
- CoolNice oneThey all claim to have...fathered Anna Nicole's baby?They're allin either the new AFLAC or GEICO commercialAnimal Farm or Animal House?The whale for a boss is the best part. It fits with the idea of working with animals in a more metaphoric way. I have to ask about the 'gerbil-breeding,'...
- Tags: royj@...
- Discussion threads 2007-03-16
- Google loses trademark dispute in France
- Stay on top of the latest tech news with our free IT News Digest newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: SEARCH, Branding, Google Inc., advertisement, Le Meridien
- Technical articles 2005-01-21
- Need advice, cheapest place online to get car insurance for a 1st timer
- Hello,I'm looking for people that has knowledge in this area. What is a good place online to buy car insurance, just the cheapest crappiest policy, enough to get you driving, for a 1st time driver/1st time insurance buyer.Of course, the first thing that comes to mind is 'Geico', because of...
- Tags: Insurance, Financial Planning, NaturaTek, car insurance
- Discussion threads 2007-09-01
- Lawsuit accuses Google of code theft
- Stay on top of the latest tech news with our free IT News Digest e-newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: Affinity Engines, Orkut Buyukkokten, Google Inc., lawsuit, social networking, Orkut.com
- Technical articles 2004-07-01
- Build Your Skills: The e-mail doctor is in
- Discover outsourced e-mail as an alternative to Exchange.If you are receiving mountains of customer e-mail, an intelligent e-mail response system may be the key to answering all of them effectively and keeping your customers satisfied.An intelligent system can analyze, sort, and answer e-mail inquiries automatically, using a library of responses...
- Tags: Customer relationship management (CRM), Dana Norton, e-mail, EchoMail Corp., Shiva Corp., analysis, CRM
- Technical articles 2000-04-21
- Hey road warriors!
- She wasn't the one driving the skating car, was she? :DHey road warriors!All you guys that put in the major miles between calls or jobs and even those who just commute to work. What's the most stupid thing you've ever seen or, for that matter, done while you...
- Tags: lane
- Discussion threads 2006-09-05
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