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New Business Management System Helps Soccer Club Drive on and Off-Field Success
FC Koln is one of the best-known professional soccer clubs in Germany. As one of the original members of the Deutsche Bundesliga, FC Koln still claims a growing regional following. Despite its reputation on the pitch, the club's business management systems struggled to support its growing fan base and increasing...
Tags: Business Management, Microsoft Corp., FC Koln, Strategy, Management
Case studies 2008-03-05
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