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Erdgas Sudsachsen Implements Multichannel CRM System to Meet Customer Needs: As the German energy market was opened up to other regional and multinational gas companies, Erdgas Sudsachsen suddenly faced formidable competition for its gas services. Immediately following this deregulation, CRM became the most important priority for Erdgas Sudsachsen. Erdgas Sudsachsen understood it could only compete effectively if it completely understood...; Tags: CRM System, Oracle Corp., CRM, Erdgas Sudsachsen, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing; Case studies

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