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Nokia buys mobile advertising firm Enpocket: In a move to cash in on the emerging mobile advertising market, Nokia announced the purchase of the U.S. mobile advertising firm Enpocket. This move pits Nokia in direct competition with the likes of Google and Yahoo, two powerful companies that are also tapping into the mobile advertising market. ...; Tags: Advertisement, Nokia Corp., Mobile, Enpocket, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan; Blog posts 2007-09-18

Additional Resources

Enpocket Powers Vodafone's MMS Stimulation Campaign: Picture Messaging has the potential to drive big revenues for operators, but adoption of MMS at Vodafone had been slow. Research indicated that the key barriers to overcome included uncertainty of when/why to send an MMS, unsure when/how a picture adds value to an SMS, uncertainty around cost, and unsure...; Tags: Vodafone Group Plc., MMS, Mobile, Picture Messaging, Mobile Marketing, Text Messaging/SMS/MMS, Advertising & Promotion, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Marketing; Case studies
Samsung Uses Enpocket for Rich MMS Mobile Marketing Campaign and Boosts Mobile Content Downloads: Samsung created its "Fun Club" as a way to engage with Samsung mobile phone owners to help them get the most from their phones. Samsung provides content such as games, ringers, and wallpapers that are designed specifically for Samsung mobile phone models. Hearing about new mobile content is one of...; Tags: Mobile, Samsung Electronics Co. Ltd., Cell Phone, Mobile Marketing, Advertising & Promotion, Marketing; Case studies
SMS Dramatically Boosts Understanding and Uptake of Orange World Data Services: With the advent of the mobile internet, Orange wanted to educate and inform its customers of new Orange World services that were particularly relevant to them. Orange and Enpocket worked together on a multiple award winning SMS program that succeeded in signing up and engaging hundreds of thousands of new...; Tags: Data Service, Orange PCS, SMS, Text Messaging/SMS/MMS, Internet, Telephony, Cellular Phones, WAP, Consumer Electronics, Personal Technology, Online Communications, Networking, Wireless; Case studies
William Hill Uses SMS and Java to Improve Customer Care and Drive Revenues: William Hill, one of the world's largest sports book and betting organizations, is always seeking to keep its information hungry customers up-to-date on the latest news and odds. William Hill has worked with Enpocket to provide mobile marketing solutions via SMS and Java, rapidly delivering two-way communications while building loyalty...; Tags: Revenue, Mobile, Java, SMS, Mobile Marketing, William Hill, Text Messaging/SMS/MMS, Advertising & Promotion, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Marketing, Networking; Case studies

NBA Basketball Fans Go One-on-One With the TNT Crew Using Their Mobile Phones: In an effort to create new interactive services for customers, Verizon Wireless and TNT joined forces to offer armchair pundits a chance to outsmart the TNT Crew of legendary basketball players and experts. Enpocket provided TNT and Verizon with a mobile marketing solution that invited participation from fans and enriched...; Tags: Phone, Mobile, Cell Phone, NBA, Mobile Marketing, Advertising & Promotion, Marketing; Case studies
Time Out Mobilizes the Latest Information on the World's Greatest Cities: With the emergence of mobile as a mass medium, Time Out wanted to ensure that readers of its magazines could easily access high quality content on the move. It also wanted to extend its brand by branching out into new complimentary mobile services and by spreading its reach globally. Enpocket...; Tags: Mobile, Advertising & Promotion, Marketing; Case studies
How the History Channel Used Two-Way Mobile Interaction Via SMS to Boost Ratings and to Build a Mobile Community: With a new line up of prime time series, The History Channel needed to find a creative way to reach its target audience, which was primarily made up of men between the ages of 25 and 54. In a two-phased approach, The History Channel worked with Enpocket to build a...; Tags: Mobile, SMS, Advertising & Promotion, Text Messaging/SMS/MMS, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications; Case studies
Romance Goes Mobile: Match.com Lets Singles Chat and Flirt Anytime, Anywhere: As the leading provider of Internet dating services with over 15 million subscribers, Match.com wanted to enable customers to chat on the go and to attract new audiences. Enpocket provided an end-to-end dating solution allowing Match.com Mobile subscribers to search profiles, view photos and chat using their mobile phones. The...; Tags: Mobile, Match.com, Romance, Advertising & Promotion, Marketing; Case studies
Google launches contextual ads for mobiles: Google has officially expanded its AdSense for mobile service that converts AdWords ads to text ads, which appear on the Web sites accessed through mobile devices. The Web sites have to be optimized for mobile browsers. A quote from the article at...; Tags: Google Inc., Advertisement, Mobile, Network, Advertising & Promotion, Marketing, Arun Radhakrishnan; Blog posts 2007-09-18

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