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- Egyptian Beverages Company Transforms Customer Service With CRM and Retail Solution
- Drinkies is the retail arm of Al Ahram Beverages Company ABC, the leading beverages group in the Middle East, which is owned by Heineken. Despite the success of its call centre for handling customer orders, the lack of integration between its retail outlets and call centre meant it was difficult...
- Tags: Customer Service, ABC Inc., Microsoft Corp., CRM, Drinkies, Customer Relationship Management (CRM), Advertising & Promotion, Food & Beverage, Enterprise Software, Software, Marketing, Manufacturing
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