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Direct Marketing Association (2 results)
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- Case Study: Allied Irish Bank (AIB)
- AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...
- Case studies
- Marketing Company Streamlines Campaign Development With Collaboration Solution
- Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...
- Case studies
- Interactive Direct Marketing Through CRM
- To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...
- White papers
- MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 Direct Marketing Pieces
- Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing VDP. MMi continuously strives...
- Case studies
- AZ Direct Optimizes Its Services With SAS
- AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source. In addition to the processing of address information for marketing purposes, AZ Direct focuses on the optimization of direct marketing campaigns and the...
- Case studies
- AEGON Direct Marketing Services, Inc. Selects SAS as Its Marketing and BI Platform
- For a company whose entire business is providing direct marketing services, accessing accurate and timely customer intelligence - and then targeting its marketing efforts with precision - can make the difference between success and extinction. AEGON Direct Marketing Services, Inc. ADMS is one of the largest direct marketers of life...
- Case studies
- Global Marketing & Communications Firm Improves Thought Capital
- Young & Rubicam Brands is one of the largest marketing communications firms in the world, consisting of six primary companies with 416 offices in 80 countries around the world. With a large worldwide presence and limited HR resources, Young & Rubicam Brands needed to provide employees with global, consistent access...
- Case studies
- MailJet (zip)
- MailJet is a "newsletter software" (also called "mail list software"), used to send customized emails to a list of recipients. MailJet is a direct marketing software, which can be used to send out press-releases, newsletters and announcements to your customers, subscribers and partners. MailJet comes with a built-in contact list...
- Software downloads 2007-10-03
- Tablet PC Direct Marketing Partner Campaign Material for Windows (zip)
- Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Tablet PC Direct Marketing Partner Campaign Material for MAC (zip)
- Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Web Content Grabber (exe)
- Here is what Web Grabber is helping our customer do. Produce highly effective direct marketing campaigns: Grab your list then print your Mailing Labels right from the tool. Grab your list then print envelopes from Microsoft Word or Grab your list and E-Mail your letter directly from the tool. Generate...
- Software downloads 2007-01-17
- Sainsbury's: SAS® drives increased profit from direct marketing
- With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.
- White papers 2006-10-05
- Smart Mailer for PC (zip)
- Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...
- Software downloads 2006-09-04
- VOIP - it's real and it has caused a dilemma...
- I've been following VOIP for the last six years or so and I knew it was going to turn into a hot topic when the hardware technology got better. I used VOIP in 1999 but the hardware cost for personal or small business use was too high for the...
- Discussion threads 2005-04-25
Additional Resources
- Manage Marketing Plans to Achieve Corporate Goals
- At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on...
- White papers 2007-12-01
- The CMA Guide to E-Mail Marketing
- This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing...
- White papers 2003-09-26
- Top Ten Success Secrets of Email Marketing
- This paper describes top ten success secrets of email marketing. Email is a fast, inexpensive, and effective way to target and address various audiences, especially when compared to direct mail, outbound call centers, and other traditional marketing channels. What follows is a compilation of best practices of email marketing drawing...
- White papers 2004-05-04
- Something Old, Something New: Getting More Out of the Marketing Analytics Toolbox
- Traditional statistical tools such as Design of Experiments ideas from the 1920's could always have been used to design and analyse marketing tests and campaigns, but rarely are. Relatively newer statistical ideas such as Response Times Analysis which were developed as Survival Analysis nearer the end of the last century...
- Webcasts
- Direct Communication With Consumers With a Smart Web Marketing System
- Asahi Breweries, Ltd., is one of Japan's leading beer makes. The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image strategies based on information gathered from customer segmentation...
- Case studies
- Marketing Forums List (exe)
- This e-book features direct links to 93 high-traffic, Internet-marketing and business forums where the "top guns" hang out. All of these forums are free to join. Visit them frequently to increase your marketing knowledge, ask questions and get quick help, and gain free exposure for your Web site.
- Software downloads 2005-11-23
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