Sponsored White Papers, Webcasts, and Downloads
TechRepublic Resources
- Decision Support: FTC and others go on the offensive against spam
- Become aware of anti-spam legislation.IT professionals know all too well that unsolicited commercial e-mail (a.k.a. spam) is a major resource drain on the e-mail systems managed by IT departments and a colossal waste of time for employees. Even worse than the standard spam from legitimate companies is the misleading and...
- Tags: Cyberthreats, Advertising & Promotion, Marketing research, decision support, Direct Marketing Association, John McCormick, spam, FTC, e-mail
- Technical articles 2002-02-11
- Litigation, legislation, and lawsuits: IT lobbyists
- The legislative spotlight is shining on IT. Here are three lobby groups that have e-commerce and the Internet at the forefront of their efforts.Every Monday, TechRepublic will bring you legal issues facing CIOs and senior IT executives that could help you protect your enterprise from future liability. We’ll address topics...
- Tags: information technology, litigation, Internet Advertising Bureau, Matthew Osborn, Internet, Internet Alliance, Direct Marketing Association, AOL Instant Messenger
- Technical articles 1999-05-31
Additional Resources
- AZ Direct Optimizes Its Services With SAS
- AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source. In addition to the processing of address information for marketing purposes, AZ Direct focuses on the optimization of direct marketing campaigns and the...
- Tags: Direct Marketing, SAS Institute, Marketing Research, Marketing
- Case studies
- AEGON Direct Marketing Services, Inc. Selects SAS as Its Marketing and BI Platform
- For a company whose entire business is providing direct marketing services, accessing accurate and timely customer intelligence - and then targeting its marketing efforts with precision - can make the difference between success and extinction. AEGON Direct Marketing Services, Inc. ADMS is one of the largest direct marketers of life...
- Tags: Business Intelligence, Marketing, Direct Marketing, SAS Institute
- Case studies
- The European Financial Management & Marketing Association Enhances CRM, Reduces Costs
- The European Financial Management & Marketing Association EFMA wanted to gain a deeper understanding of the needs of its members. The French-based association is dedicated to helping individuals in the financial services industry share best practices through events, the internet, and publications. In addition to a more detailed customer view,...
- Tags: Oracle Corp., CRM, European Financial Management & Marketing Association, Internet, Strategy, Financial Planning, Management, Finance
- Case studies
- Mobile Marketing Association (MMA) Case Study - Adidas
- A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the...
- Tags: Phone, Adidas-Salomon AG, Mobile, Mobile Marketing, Advertising & Promotion, Telecom & Utilities, Marketing
- Case studies
- Tablet PC Direct Marketing Partner Campaign Material for Windows (zip)
- Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Tags: Direct Marketing, Tablet PC, Microsoft Windows, Microsoft Corp., Tablet PC Direct Marketing Partner Campaign Material, Tablets, Notebooks, Sales Channel, Hardware, Notebooks & Tablets, Sales
- Software downloads 2007-09-03
- Smart Mailer for PC (zip)
- Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...
- Tags: Direct Marketing, PC, Smart Mailer 1, E-mail, Sales Channel, Advertising & Promotion, Marketing Research, Online Communications, Sales, Marketing
- Software downloads 2006-09-04
- Tablet PC Direct Marketing Partner Campaign Material for MAC (zip)
- Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Tags: Direct Marketing, MAC, Tablet PC, Microsoft Corp., Tablets, Notebooks, Sales Channel, Hardware, Notebooks & Tablets, Sales
- Software downloads 2007-09-03
- Manage Marketing Plans to Achieve Corporate Goals
- At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on...
- Tags: Marketing Research, Marketing
- White papers 2007-12-01
- The CMA Guide to E-Mail Marketing
- This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-09-26
- Oracle Case Study: SOAR - Federazione Toscana Banche Di Credito Cooperativo
- Federazione Toscana Banche di Credito Cooperativo is an association of more than 35 small and medium-sized cooperative banks, established to support its members' marketing, training, technical, and information activities. The association wanted to improve communication within the association and deliver the best quality of service to customers. They wanted to...
- Tags: Oracle Corp., Association, Federazione Toscana Banche Di Credito Cooperativo, Strategy, Enterprise Software, Middleware, Management, Software
- Case studies
- Top Ten Success Secrets of Email Marketing
- This paper describes top ten success secrets of email marketing. Email is a fast, inexpensive, and effective way to target and address various audiences, especially when compared to direct mail, outbound call centers, and other traditional marketing channels. What follows is a compilation of best practices of email marketing drawing...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2004-05-04
- Something Old, Something New: Getting More Out of the Marketing Analytics Toolbox
- Traditional statistical tools such as Design of Experiments ideas from the 1920's could always have been used to design and analyse marketing tests and campaigns, but rarely are. Relatively newer statistical ideas such as Response Times Analysis which were developed as Survival Analysis nearer the end of the last century...
- Tags: Marketing Research, Marketing
- Webcasts
- Direct Communication With Consumers With a Smart Web Marketing System
- Asahi Breweries, Ltd., is one of Japan's leading beer makes. The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image strategies based on information gathered from customer segmentation...
- Tags: Web, Asahi Breweries Ltd., Fujitsu Ltd., Pricing, Business Intelligence, Tools & Techniques, Channel Management, Branding, Marketing Research, Databases, Enterprise Software, Marketing, Software, Data Management, Management
- Case studies
- Marketing Forums List (exe)
- This e-book features direct links to 93 high-traffic, Internet-marketing and business forums where the "top guns" hang out. All of these forums are free to join. Visit them frequently to increase your marketing knowledge, ask questions and get quick help, and gain free exposure for your Web site.
- Tags: Forum, Dave, E-books, Marketing Research, Web Site Development, Personal Technology, Marketing, Internet
- Software downloads 2005-11-23
- DM Quest (exe)
- Creating, tracking and forecasting Direct Mail and Electronic Marketing with customizable and modular features. There are many ways to create a Direct Mail or Internet marketing campaigns but there is only one way to track it. The software has been designed to integrate with most companies' structure and data warehouses....
- Tags: Direct Mail, Storage, Databases, Hardware, Enterprise Software, Software, Data Management
- Software downloads 2006-03-22
- Interactive Direct Marketing Through CRM
- To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...
- Tags: Direct Marketing, CRM, Marketing Research, Marketing
- White papers
- Marketing Company Streamlines Campaign Development With Collaboration Solution
- Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...
- Tags: Direct Marketing, Collaboration, Microsoft Corp., Wilde, Sales Channel, Advertising & Promotion, Marketing Research, Content Management, Business Structures, Web Technology, Groupware, Sales, Marketing, Enterprise Software, Software, Finance
- Case studies
- Association rule minig with SQL
- Fellows,I need help about association rule mining using SQL, My aim is using SQL standalone to find some association rules on the DataWareHouse such as frequent item sets which is generally used for marketing analysis like if customer "ABCDEF" had bought product X also he/she could have bought Y....
- Tags: SPSS, SQL, Association, Weka, ergdemirel@..., programming, SPSS Inc.
- Q&A 2006-02-09
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