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- Which Homo are you?
- There's a really interesting three-part News.com series, and part two appeared in today's IT News Digest newsletter: "From ape to 'Homo digitas'?" (http://techrepublic.com.com/2100-3513_11-5873735.html) Jonathan Zittrain, executive director of the Berkman Center for Internet and Society at Harvard Law School, claims that a new species--called "Homo digitas"--has emerged in recent years. This species,...
- Tags: Series, Species, Homo, Corporate Communications, Strategy, Internet, Marketing, Management, Sonja Thompson
- Blog posts 2005-09-20
- Leading Marketing Agency Helps Its People Develop Individual Expertise Through Enhanced User Interface in the 2007 Microsoft Office System
- Digitas Inc., a Boston-based marketing strategy and services agency, designs, builds, and runs large-scale marketing engines that help its clients create ongoing marketing programs that form stronger relationships between brands and customers. The company views its people as its greatest asset and looks to cutting edge Microsoft technology to provide...
- Tags: Microsoft Office, Microsoft Corp., Marketing Research, Marketing
- Case studies
- Mobile Marketing Association (MMA) Case Study: General Motors
- There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds,...
- Tags: Mobile, General Motors Corp., Mobile Marketing, Sport Sedan, Advertising & Promotion, Camera Phones, Marketing, Cellular Phones, Consumer Electronics, Personal Technology
- Case studies
- Accenture accentuates the positive
- The sweeping cuts at Accenture last week might look like heartless bloodletting, but as columnist Tom Rodenhauser explains, it's smart business.We first heard rumors of Accenture layoffs back in March, during the firm’s normal end-of-fiscal-year review process. Strong denials at the time didn’t mask an underlying concern over weak client...
- Tags: Business structures, Investment, Tom Rodenhauser, Inforte Corp., Accenture Ltd.
- Technical articles 2001-06-15
- Microsoft to acquire aQuantive: The foray to quantify ad dollars
- The acquisition frenzy in the online ad space continues with Microsoft's plans to acquire aQuantive parent of Avenue A Razorfish, the largest online ad agency, in a $6 billion all cash deal. The Redmond giant's move to increase its share of the $40 billion worldwide Internet ad market comes in...
- Tags: Acquisition, Advertisement, Yahoo! Inc., aQuantive Inc., Microsoft Corp., WPP, Publicis, Arun Radhakrishnan
- Blog posts 2007-05-21
- Important disclosure information about Morgan Stanley
- Check out a listing of the numerous companies that have engaged Morgan Stanley to manage or comanage a public offering over the previous three years.The information and opinions in this report were prepared by Morgan Stanley & Co. Incorporated (“Morgan Stanley Dean Witter”). Morgan Stanley Dean Witter does not undertake...
- Tags: Kimberly Henderson, Morgan Stanley, Morgan Stanley & Co. Inc., security
- Technical articles 2000-09-15
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