Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- An Integrated Approach to Digital Marketing Through Web Analytics
- Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine...
- Tags: Analytics, Web Analytics, Visual Sciences Inc., Integration, Marketing Research, Financial Planning, Marketing, Finance
- White papers 2005-06-01
- HP Indigo Presses Enable GlobalSoft Digital Solutions~ Success in 1:1 Communications Programs
- GlobalSoft Digital Solutions, Inc. is a Mahwah, New Jersey -based full-service digital marketing company that offers clients turnkey solutions from printing to fulfillment to distribution. Focusing on behavioral modeling and relationship marketing via one-to-one and on-demand programs, GlobalSoft deploys the most advanced applications to utilize the latest technology to meet...
- Tags: Hewlett-Packard Co., Indigo, Marketing Research, Marketing
- Case studies
- Fundamentals of Mobile Marketing
- This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; mobile marketing...
- Tags: Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2008-04-01
- Digital Signage Content Overview
- Digital signage means different things to different people - it can mean a group of television screens placed around a university campus showing the day's class schedules; monitors at an airport with up-to-date flight schedules; large digital displays in a department store showing real-time marketing promotions; or television screens at...
- Tags: Cisco Systems Inc., TVs, Tv & Home Theater, Personal Technology, Home Entertainment
- White papers 2007-01-01
- Rastar Digital Marketing Drives a Staggering ROI of $59 in Revenue to Every Dollar a Lexus' Dealership Spends on the 1:1 Program
- The joint proposal between Rastar Digital Marketing and Auto Source Marketing was a dealership-focused customer relationship management CRM database solution to leverage intelligent one-to-one marketing capabilities to generate incremental sales and service business. Across the dealerships Rastar produces between 50,000 and 250,000 unique pieces in any one day. It has...
- Tags: Revenue, Hewlett-Packard Co., Dealership, ROI, Marketing Research, Roi/Tco, Marketing, Finance, Managerial Accounting
- Case studies
- Digital Marketing Firm Installs Microsoft HPC Solution to Simplify IT Operations
- Atlas offers digital marketing technologies that help advertisers maximize Internet campaign investments. The company uses High-Performance Computing HPC applications running on hundreds of parallel server computers to process data gathered from marketing campaigns across the Internet. By 2005, managing these servers had become cumbersome. Maintenance and configuration tasks were largely...
- Tags: Information Technology, Atlas, Microsoft Corp., Marketing Research, Internet, Servers, Marketing, Hardware
- Case studies 2006-10-01
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Small Business Webcast: Guerilla Marketing: Big Budget Marketing on a Small Business Budget (Level 100)
- The presenter of this webcast, author of Guerrilla Marketing, the best-selling marketing book series in history, as well as 30 other successful books on marketing, shares ideas on how to breathe life into the marketing strategy without spending a lot of money. The attendee will learn how to transform the...
- Tags: Small Business, Marketing Research, Marketing
- Webcasts 2006-03-15
- Marketing Plan Manager (exe)
- Marketing Plan Manager is not a spreadsheet, or a how-to-guide. Marketing Plan Manager is a computer software that constantly drives to achieve the results your marketing plan was intended to achieve. We are sure Marketing Plan Manager will help you whether you are a new business school graduate, or a...
- Tags: Marketing Plan Manager, Marketing Research, Marketing
- Software downloads 2004-11-01
- AW Marketing Dictionary (zip)
- The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high...
- Tags: Marketing Dictionary, Marketing Research, Marketing
- Software downloads 2005-07-14
- Develop Your Marketing Strategy
- Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing data collection templates available in Microsoft Office InfoPath 2003 and Microsoft Office Word 2003 can help guide a person as he or...
- Tags: Marketing Strategy, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Migration Marketing Strategies
- One part of the migration process that is not well understood is the role of marketing. In order to address this knowledge gap, this document focuses on the marketing elements and provides summary level detail of a six-stage migration marketing framework designed to build an appropriate migration marketing plan, highlighting...
- Tags: Marketing Strategy, Migration, Marketing Research, Marketing
- White papers 2003-12-01
- Fundamentals of Marketing Through Games
- While not yet a massive sector of digital advertising on the order of Search or graphical banner marketing, the growth rates for spending on game marketing (and in particular, in-game advertising) are tremendous. Partly this is a result of the changing realities of the use and viewership of other media....
- Tags: Games, Marketing Research, Personal Technology, Marketing
- White papers 2008-04-01
- Microsoft Office Live Seminar: Jay Conrad Levinson Presents, "Secrets of Guerilla Marketing"
- Guerrilla Marketing is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money. This webcast will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to...
- Tags: Microsoft Office, Microsoft Office Live, Microsoft Corp., Guerrilla Marketing, Marketing Research, Marketing
- Webcasts
- DoubleClick Uses AppExchange Platform to Create One-Stop CRM Solution
- DoubleClick, the New York-based global Internet marketing technology company, knows marketing and sales. And it knows hosted solutions. After all, DoubleClick jumped into Internet-based marketing in 1996 as a pioneer in digital multichannel marketing and sells its own suite of hosted solutions for media planning and buying, campaign management, and...
- Tags: Salesforce.com Inc., CRM Solution, DoubleClick Inc., Salesforce.com AppExchange, CRM, Sales Force Management, Marketing Research, Internet, Sales Strategy, Enterprise Software, Sales, Marketing, Software
- Case studies
- Microsoft Executive Circle Webcast: Taking Marketing to the Next Level
- In this world of global competition and demanding customers, marketing organizations struggle to define their role and to justify their value in their organizations. How can marketing rise to the challenge? In this webcast, the presenter, from the Kellogg School of Management, presents his agenda for reforming marketing. Beginning with...
- Tags: Webcast, Microsoft Corp., Marketing Research, Marketing
- Webcasts
- Email Marketing – The Way Forward
- This white paper talks about email marketing and strategies to be adopted for email marketing. It is seen that email marketing is the fastest growing method of building business because it is more successful, more cost effective and brings a faster response than any other marketing tool. Email campaigns are...
- Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing
- White papers 2003-04-01
- Highly Effective Marketing Plan (HEMP) (exe)
- Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan HEMP software will help you to develop and implement a marketing plan that works for...
- Tags: Marketing Research, Marketing
- Software downloads 2006-12-14
- Viral Marketing Best Practices
- The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the...
- Tags: Clupedia, Marketing Research, Marketing
- White papers 2005-10-01
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