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- Customer Relationship Management - An Introduction
- Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-05-25
- Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
- Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
- Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
- White papers 2006-09-05
- Exhibitors See Sales Driven Up by CRM
- As the world leader in creating high profile, targeted industry events and exhibitions, Reed Exhibition Companies REC has found it's optimum structure in being a network of country-based business units split into industry groupings. When Reed realised the huge competitive advantage it could gain by utilising all the customer intelligence...
- Tags: Industry, Onyx Software, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Sales Strategy, Strategy, Enterprise Software, Software, Marketing, Sales, Management
- Case studies
- SAP Case Study: Construmart
- To consolidate and maintain its position as a market leader within the construction industry, Chilean company Construmart needed a customer relationship management solution that could organize the workload of call center agents and increase customer loyalty. After studying all the companies that offer customer relationship management CRM solutions, Construmart chose...
- Tags: SAP AG, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- Case studies
- mySAP Customer Relationship Management: Solution Overview
- Moving beyond traditional customer relationship management functionality, SAP innovations and unmatched industry expertise are setting new standards for the way companies connect with their customers and partners. The mySAP Customer Relationship Management mySAP CRM solution automates customer-centric business processes across and beyond enterprise-wide operations. It delivers the market's greatest breadth...
- Tags: mySAP, SAP AG, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Software, Marketing
- White papers 2005-07-01
- Information Quality in Customer Relationship Management Systems
- Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and...
- Tags: Information Quality, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2006-11-06
- mySAP Customer Relationship Management Actively Retaining Customers at Schott Glas
- A single touch point for customer communication across all sales channels and departments is a must for enterprises that operate in intensely competitive markets. This level of customer communication requires a powerful information system. Schott Glas optimized all of its customer-centric processes and implemented systematic customer relationship management. The goal:...
- Tags: mySAP, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Customer Relationship Management: 10 Steps to Success
- Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-09-01
- Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines
- After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...
- Tags: mySAP, Andrew Corp., mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales
- Case studies 2006-03-01
- mySAP Customer Relationship Management Helps Oil Company Realize Its Vision
- A subsidiary of Petronas of Malaysia, Engen boasts the largest market share (27%) in South Africa's petroleum industry and has interests in more than 20 African countries. The company used mySAP Customer Relationship Management mySAP CRM to achieve its vision of continuously improving customer satisfaction. The benefits Engen has realized...
- Tags: mySAP, Vision, SAP AG, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Architecture for Customer Relationship Management Approaches in Financial Services
- The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted Customer Relationship Management CRM implementation projects. This paper presents a framework for the analysis of CRM approaches in financial services companies. Building on previous research and using comprehensive literature research, the authors develop...
- Tags: Financial Service, Financial Services Company, CRM, Advertising & Promotion, Financial Planning, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Finance, Software
- White papers 2004-12-08
- A Brewing Giant Rebuilds Its Model of the Customer Model With mySAP Customer Relationship Management
- The name "Heineken" is synonymous with beer, even without taking into account the other brands that have been acquired by this historic Dutch company, which sells its products in more than 170 countries. The company faced the challenge of introducing a completely new customer relationship model, build a call center...
- Tags: mySAP, mySAP CRM, CRM, Sales Strategy, Customer Relationship Management (CRM), Sales Force Management, Enterprise Software, Sales, Software
- Case studies
- Getting Started With Citizen Relationship Management (CRM)
- Citizen Relationship Management is derived from the commercial concept commonly referred to as Customer Relationship Management, or CRM. CRM can be best described as a business culture and philosophy to gain insight about customers, understand their needs, and proactively meet them while building a stronger relationship with the customer. Over...
- Tags: Concept, Citizen, U.S. General Services Administration, Citizen Relationship Management, Government, Advertising & Promotion, Customer Relationship Management (CRM), Vertical Industries, Enterprise Software, Marketing, Software
- White papers 2005-08-09
- Superior Customer Relationships: Best Practices of Eastman Kodak Co., Medrad Inc, and Fidelity Investment Services
- Most organizations in a given marketplace want close customer relationships and pursue these relationships using advanced technologies, refined and aligned processes, and well-trained people. Unfortunately, competitors often wanting the same customers seek them with similar intensity and tactics. Competition affects industry profitability, and competitive advantage is the...
- Tags: Fidelity Investments, Eastman Kodak Co., APQC, Competition, Best Practice, Customer Relationship, Strategy, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Management, Marketing, Software
- White papers
- SAP CRM On-Demand Solution: The Key to a Customer-Centric Enterprise
- This paper introduces the SAP Customer Relationship Management on-demand solution - an easy-to-use, hosted, Web-based solution built on the same architectural platform as the industry-leading mySAP Customer Relationship Management solution. With two CRM deployment options, only SAP addresses the varying needs of the entire sales organization and - as the...
- Tags: SAP CRM On-demand, On-demand, SAP AG, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers 2006-01-01
- CRM360 (exe)
- CRM30 is a customer relationship management software. Use this software to store your customer information and you will get a 360 degrees view of your customer. View relationship between customer and activities or vice versa. Search customer by address or search address by customer. This powerful relationships helps you to...
- Tags: Customer, CRM30, Performance Management, Tools & Techniques, Customer Relationship Management (CRM), Human Resources, Workforce Management, Management, Enterprise Software, Software
- Software downloads 2005-09-08
- Linking Employee Relationship Management to Customer Relationship Management
- While an organization can do many things to improve employee satisfaction, focusing on activities and processes that link employee effort to customer value will likely yield satisfaction for both customers and employees. Key employee activities that can provide a direct impact on customer satisfaction include planning, training, informing, collaborating, and...
- Tags: Employee Relationship Management, Customer Satisfaction, Employee Satisfaction, CRM, Product Marketing, Marketing
- White papers 2006-08-01
- Epson Says Hello to Better Service With mySAP Customer Relationship Management
- With customer loyalty quickly disappearing and the competition just a mouse-click away, Epson Korea knew it needed to rethink its customer relationship management CRM strategy so it could continue to deliver on its commitment to superior customer service - and at the same time reduce operating costs. To meet these...
- Tags: mySAP, Digital Imaging, Epson, Customer Interaction, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Citizen Relationship Management (ZRM) - The Challenge and the Promise
- Citizen Relationship Management holds out the promise of a much more effective, efficient and simple government at the service of its citizens. ZRM borrows heavily from Customer Relationship Management CRM. The latter has been defined as "customer-centric business strategies that optimize the long-term value of selected customers." Citizen Relationship Management...
- Tags: Personalization, CRM, ZRM, Advertising & Promotion, Customer Relationship Management (CRM), Government, Enterprise Software, Marketing, Software
- White papers 2005-08-09
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