TechRepublic Resources
- Superior customer relationships: Best Practices of Eastman Kodak Co., Medrad Inc, and Fidelity Investment Services
- Most organizations in a given marketplace want close customer relationships and pursue these relationships using advanced technologies, refined and aligned processes, and well-trained people. Unfortunately, competitors often wanting the same customers seek them with similar intensity and tactics. Competition affects industry profitability, and competitive advantage is the...
- Tags: Fidelity Investments, Eastman Kodak Co., APQC, Competition, Best Practice, Customer Relationship, Strategy, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Management, Marketing, Software
- White papers
- Technology for Optimizing customer relationships
- CRM presupposes the existence of an effective CRM strategy - a solid way to manage customer relationships in the first place. Once a CRM strategy is in place, a customer-centric database provides the foundation. Next, enabling technologies such as real-time event management allow companies to customize customer interactions based on...
- Tags: Customer Relationship, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Marketing, Software, Management
- White papers
- Momentum Webcast: Increase the Value of customer relationships Using the 2007 Office System (Level 100)
- Building connections with the customers can create lasting value for the company. This webcast demonstrates how Microsoft software can help one to develop more profitable customer relationships by simplifying how the employees work with colleagues, partners, and customers. Discover how one can build connections with the customers by providing easy...
- Tags: Webcast, Microsoft Office, Microsoft Corp., Customer Relationship, Digital Media, Consumer Electronics, Personal Technology
- Webcasts
- Building customer relationships One Interaction at a Time
- Successful customer-oriented companies have figured out that customer relationships can only be built one interaction at a time, and are re-aligning objectives around just that: the customer interaction. Given this reality, imagine an environment where one could personally direct the outcome of every single customer interaction, start to finish. Where...
- Tags: Customer Interaction, Customer Relationship
- White papers 2007-09-01
- Momentum Webcast: Improve customer relationships Using the 2007 Office System (Level 100)
- This webcast demonstrates how Microsoft software can help to develop more profitable customer relationships by simplifying how employees work with colleagues, partners, and customers. It shows how one can build connections with customers by providing easy access to a complete view of each customer's interactions and transactions with Microsoft software....
- Tags: Webcast, Microsoft Corp., Customer Relationship, Digital Media, Microsoft Office, Consumer Electronics, Personal Technology, Office Suites, Software
- Webcasts 2007-05-09
- Infusing Technology Into customer relationships: Balancing High-Tech and High-Touch
- In today's business environment, self-service is becoming increasingly important. In order to promote their self-service activities, banks have created online-only products and airlines offer exclusive discounts for passengers booking online. Self-service technologies' practical applications demonstrate this approach's potential. The paper starts by presenting the theoretical concepts of self-services and self-service...
- Tags: Customer Relationship, Marketing Research, Financial Services, Marketing
- White papers 2005-09-26
- CRM Technology Enables One-to-One customer relationships
- The toughest challenge in managing customer relationships is not a lack of data, but a lack of immediately available, organized data to power a personalized, one-to-one customer experience. This is particularly true for large, global enterprises such as UPS. As the world's largest package delivery company and a leading global...
- Tags: United Parcel Service Of America Inc., Logistics, Customer Relationship, CRM, CRM Technology, Supply Chain, Transportation, Business Operations
- White papers 2005-08-01
Additional Resources
- customer relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
- Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
- Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
- White papers 2006-09-05
- CRM360 (exe)
- CRM30 is a customer relationship management software. Use this software to store your customer information and you will get a 360 degrees view of your customer. View relationship between customer and activities or vice versa. Search customer by address or search address by customer. This powerful relationships helps you to...
- Tags: Customer, CRM30, Performance Management, Tools & Techniques, Customer Relationship Management (CRM), Human Resources, Workforce Management, Management, Enterprise Software, Software
- Software downloads 2005-09-08
- customer relationship Management - An Introduction
- Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-05-25
- mySAP customer relationship Management Actively Retaining Customers at Schott Glas
- A single touch point for customer communication across all sales channels and departments is a must for enterprises that operate in intensely competitive markets. This level of customer communication requires a powerful information system. Schott Glas optimized all of its customer-centric processes and implemented systematic customer relationship management. The goal:...
- Tags: mySAP, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Information Quality in customer relationship Management Systems
- Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and...
- Tags: Information Quality, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2006-11-06
- customer relationship Management: 10 Steps to Success
- Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-09-01
- Customer Experience Management: The Value of "Moments of Truth"
- To manage customer experiences, one must first understand what "Customer experience" means. It's almost as difficult to pin down as "Customer relationship." Customer experiences include every point in which the customer interacts with the business, product or service. Customer Relationship Management (CRM) is a business strategy to acquire, grow and...
- Tags: Customer, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-05-01
- Andrew Corporation: The mySAP customer relationship Management Application Unifies Customer Tracking and Sales Pipelines
- After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...
- Tags: mySAP, Andrew Corp., mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales
- Case studies 2006-03-01
- CRM's Last Mile
- Most business leaders would agree with well-worn customer relationship maxims. And an increasing percentage of executives actually live up to them by embracing proven CRM business methods and technologies. Until recently, however, most if not all CRM implementations have failed to go the distance, whether as a technological implementation or...
- Tags: Aria Systems Inc., CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers 2004-12-06
- The CRM Imperative for Aerospace and Defense
- During the times of economic uncertainty with declining aviation product revenues, decreasing service revenues from increased parked planes, and increasing customer service expectations, some aerospace and defense companies are turning to Customer Relationship Management (CRM) as a platform for improving customer relationships to meet these increasing expectations and to derive...
- Tags: Aerospace, CRM, Siebel Customer-Relationship Management, Aerospace & Defense, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Manufacturing, Software, Marketing
- White papers 2005-04-01
- A Brewing Giant Rebuilds Its Model of the Customer Model With mySAP customer relationship Management
- The name "Heineken" is synonymous with beer, even without taking into account the other brands that have been acquired by this historic Dutch company, which sells its products in more than 170 countries. The company faced the challenge of introducing a completely new customer relationship model, build a call center...
- Tags: mySAP, mySAP CRM, CRM, Sales Strategy, Customer Relationship Management (CRM), Sales Force Management, Enterprise Software, Sales, Software
- Case studies
- Why Do customer relationship Management Applications Affect Customer Satisfaction?
- The research discussed in this paper evaluates the effect of Customer Relationship Management (CRM) on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S. firms shows that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction. This...
- Tags: American Marketing Association, Customer Satisfaction, CRM, Customer Knowledge, Product Marketing, Advertising & Promotion, Business Structures, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software
- White papers 2005-10-01
- Getting Started with CRM
- Find out how a customer relationship management (CRM) system can save your company money by increasing customer satisfaction, reducing customer attrition, and making the most of customer relationships. This white paper discusses the selection, assessment, and issues involved with CRM solutions.Customer Relationship Management – or CRM, as it is commonly...
- Tags: Unisys Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2001-10-02
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