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- Customer Relationship Success Demands Insight
- The goal of over 85% of companies implementing CRM is to increase revenue by better understanding their customers. Unfortunately the insight is often buried deep in a database. This paper discusses how analytics can help businesses understand the appropriate actions by sales, customer service and marketing to support the creation...
- Tags: RightNow Technologies, Customer Relationship Success, Sales Strategy, Customer Relationship Management (CRM), Financial Planning, Product Marketing, Advertising & Promotion, Sales, Enterprise Software, Software, Finance, Marketing
- White papers 2005-08-10
Additional Resources
- Customer Relationship Management: 10 Steps to Success
- Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-09-01
- mySAP Customer Relationship Management Actively Retaining Customers at Schott Glas
- A single touch point for customer communication across all sales channels and departments is a must for enterprises that operate in intensely competitive markets. This level of customer communication requires a powerful information system. Schott Glas optimized all of its customer-centric processes and implemented systematic customer relationship management. The goal:...
- Tags: mySAP, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Identifying Issues in Customer Relationship Management at Merck-Medco
- This paper reports the results of a study designed in close collaboration with Merck-Medco to identify key barriers to the success of their customer relationship management. To identify the key factors, the authors first used focus groups of principle users of the system to brainstorm and generate a list of...
- Tags: Barrier, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-03-01
- Momentum Webcast: Customer Relationship Management: Secrets to CRM Success (Level 100)
- This webcast explains how Microsoft Customer Relationship Management CRM can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance. This webcast is your...
- Tags: Webcast, Microsoft Corp., Microsoft CRM, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- Webcasts
- Banco Urquijo - Uses mySAP Customer Relationship Management to Satisfy Demanding Customers
- For Banco Urquijo, effective customer relationship management is more than just one of many ways to enhance the bottom line - it's a fundamental success factor. To meet ever-increasing demands for service, the bank needs effective tools for managing customer information and increasing productivity. To help itself meet growing demands,...
- Tags: mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
- Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
- Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
- White papers 2006-09-05
- Customer Relationship Management Integration Across Marketing, Sales, and Service
- Nowadays organizations increasingly seek to drive corporate performance by maximizing the value of their customer relationships. Technology is a key component of any customer-focused strategy. Beyond technology, however, many companies fail to appreciate the importance of developing specific, well-defined, and integrated business processes focused on the customer. Oracle understands what...
- Tags: Marketing, Oracle Corp., Customer, Technology, CRM, Integration, Operational Planning, Sales Strategy, Strategy, Business Operations, Sales, Management
- White papers 2006-08-01
- CRM360 (exe)
- CRM30 is a customer relationship management software. Use this software to store your customer information and you will get a 360 degrees view of your customer. View relationship between customer and activities or vice versa. Search customer by address or search address by customer. This powerful relationships helps you to...
- Tags: Customer, CRM30, Performance Management, Tools & Techniques, Customer Relationship Management (CRM), Human Resources, Workforce Management, Management, Enterprise Software, Software
- Software downloads 2005-09-08
- Multibras Maximizes Customer Satisfaction With Internet Sales From mySAP Customer Relationship Management
- Multibras is the Brazilian market leader in home appliances. To ensure its continued success, the company wanted to provide its retailers, both large and small, with improved efficiency and higher quality service. That's why Multibras implemented Internet Sales with mySAP Customer Relationship Management mySAP CRM. The company offered a new...
- Tags: mySAP, Internet, Customer Satisfaction, mySAP CRM, Multibras, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Customer Relationship Management - An Introduction
- Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-05-25
- Information Quality in Customer Relationship Management Systems
- Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and...
- Tags: Information Quality, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2006-11-06
- Sports Franchise Scores a Win With New Customer Relationship Management System
- For Suns Legacy Partners, intimately understanding customers is critical to success, but that was increasingly difficult because its customer information was spread across several nonintegrated systems. Plus, there was no companywide method of managing sales and marketing processes, and the company struggled to track and improve its customer relationships. Suns...
- Tags: Microsoft Corp., CRM, Marketing Research, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- Case studies
- Customer Data Integration: Creating One True View of the Customer
- To maintain, manage, and track the critically important relationships and the associated customer activity, corporations are investing valuable time and resources into managing customer data with Customer Data Integration CDI systems. CDI is a combination of technologies and processes that manage the integration held within customer information systems so that...
- Tags: Customer, SAS Institute, Data Integration, Customer Data Integration
- White papers 2006-09-14
- Customer Experience Management: The Value of "Moments of Truth"
- To manage customer experiences, one must first understand what "Customer experience" means. It's almost as difficult to pin down as "Customer relationship." Customer experiences include every point in which the customer interacts with the business, product or service. Customer Relationship Management CRM is a business strategy to acquire, grow and...
- Tags: Customer, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-05-01
- Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines
- After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...
- Tags: mySAP, Andrew Corp., mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales
- Case studies 2006-03-01
- CRM's Last Mile
- Most business leaders would agree with well-worn customer relationship maxims. And an increasing percentage of executives actually live up to them by embracing proven CRM business methods and technologies. Until recently, however, most if not all CRM implementations have failed to go the distance, whether as a technological implementation or...
- Tags: Aria Systems Inc., CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers 2004-12-06
- The CRM Imperative for Aerospace and Defense
- During the times of economic uncertainty with declining aviation product revenues, decreasing service revenues from increased parked planes, and increasing customer service expectations, some aerospace and defense companies are turning to Customer Relationship Management CRM as a platform for improving customer relationships to meet these increasing expectations and to derive...
- Tags: Aerospace, CRM, Siebel Customer-Relationship Management, Aerospace & Defense, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Manufacturing, Software, Marketing
- White papers 2005-04-01
- Making Sense of eCRM: Electronic Customer Relationship Management
- In today’s world of business and technology we are constantly barraged with a never-ending series of acronyms; a relative recent addition is eCRM. Like many of its predecessors, eCRM which stands for electronic customer relationship management, is a term that is tied to a great deal of hype and confusing...
- Tags: eCRM, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers
- Investment Bank Smoothes "Deal Flow" With Customer Relationship Management
- When it comes to winning and keeping corporate customers, the core assets of any investment bank are the personal connections of its executives and the collective wisdom gained through experience. Trust in individuals and a history of success inspires the confidence of CEOs and entrepreneurs seeking a financial partner that...
- Tags: Bank, Investment, Microsoft Corp., CRM, Financial Services, Business Structures, Microsoft Windows, Enterprise Software, Finance, Operating Systems, Software
- Case studies
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