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- Using Online Customer Support to Retain Customers, Increase Sales, and Lower Costs - Four Tips for Success
- Customer Relationship Management CRM technology is not new. What is new is the unprecedented accessibility of CRM technology - particularly customer support/service applications - for small and mid size businesses. The misconception that CRM technology is too complicated, too expensive and too time consuming to implement is quickly giving way...
- Tags: Customer, Sales, CRM, Customer Relationship Management Technology, Advertising & Promotion, Customer Relationship Management (CRM), Online Communications, Enterprise Software, Marketing, Software
- White papers 2005-03-16
- Data cubes offer a new dimension for analyzing information
- CRM is about knowing your customers. And knowing your customers can come from knowing data. Whether you're able to spot relationships in that data all depends upon how you look at it, and data cubes can give you a fresh perspective.Customer relationship management CRM technology is changing the way businesses...
- Tags: Advertising & Promotion, Customer relationship management (CRM), Enterprise software, Brian Schaffner, CRM, Customer Relationship Management technology
- Technical articles 2001-04-10
- Jargon Watch: CRM technology
- Customer relationship management CRM technology creates good customer support in a Web environment. This week's Jargon Watch spells out some CRM terms.We use customer relationship management CRM technology in a variety of ways, from synchronizing our sales staff’s laptops with our network servers to doing Web-based customer support—such as notifying...
- Tags: Advertising & Promotion, Customer relationship management (CRM), Enterprise software, Servers, Customer Relationship Management technology, Mary Ann Fitzharris, cXML, CRM, Jargon Watch, client-server, electronic software distribution, mobile, eCRM
- Technical articles 2000-03-31
Additional Resources
- Customer Relationship Management: 10 Steps to Success
- Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-09-01
- Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
- Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
- Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
- White papers 2006-09-05
- Customer Relationship Management - An Introduction
- Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-05-25
- Technology Innovation and Implications on Customer Relationship Management - Comments on the Paper "Marketing Models of Service and Relationships"
- Existing research on services and relationship treats customer service as a major operating variable and focuses on measuring the resulting customer satisfaction, retention, duration, repeat purchases, word-of-mouth. This paper gives an excellent review of existing marketing models of service and Customer Relationship Management CRM. The rapid advances in information and...
- Tags: Innovation, Carnegie-Mellon University, Relationship, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Product Marketing, Marketing Research, Enterprise Software, Strategy, Software, Marketing, Management
- White papers 2005-08-01
- The CRM Imperative for Aerospace and Defense
- During the times of economic uncertainty with declining aviation product revenues, decreasing service revenues from increased parked planes, and increasing customer service expectations, some aerospace and defense companies are turning to Customer Relationship Management CRM as a platform for improving customer relationships to meet these increasing expectations and to derive...
- Tags: Aerospace, CRM, Siebel Customer-Relationship Management, Aerospace & Defense, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Manufacturing, Software, Marketing
- White papers 2005-04-01
- Information Quality in Customer Relationship Management Systems
- Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and...
- Tags: Information Quality, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2006-11-06
- mySAP Customer Relationship Management Actively Retaining Customers at Schott Glas
- A single touch point for customer communication across all sales channels and departments is a must for enterprises that operate in intensely competitive markets. This level of customer communication requires a powerful information system. Schott Glas optimized all of its customer-centric processes and implemented systematic customer relationship management. The goal:...
- Tags: mySAP, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines
- After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...
- Tags: mySAP, Andrew Corp., mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales
- Case studies 2006-03-01
- CRM: A Builder's Best Bet
- The time looks to be right for homebuilders to address lead management and marketing automation procedures via customer-relationship management technology. For homebuilders, the question of where to turn when the sales run out has been lingering in the background for quite some time. CRM (Customer-Relationship Management) technology is nothing new...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing Research, Marketing, Software
- White papers 2006-02-20
- A Brewing Giant Rebuilds Its Model of the Customer Model With mySAP Customer Relationship Management
- The name "Heineken" is synonymous with beer, even without taking into account the other brands that have been acquired by this historic Dutch company, which sells its products in more than 170 countries. The company faced the challenge of introducing a completely new customer relationship model, build a call center...
- Tags: mySAP, mySAP CRM, CRM, Sales Strategy, Customer Relationship Management (CRM), Sales Force Management, Enterprise Software, Sales, Software
- Case studies
- Getting Started With Citizen Relationship Management (CRM)
- Citizen Relationship Management is derived from the commercial concept commonly referred to as Customer Relationship Management, or CRM. CRM can be best described as a business culture and philosophy to gain insight about customers, understand their needs, and proactively meet them while building a stronger relationship with the customer. Over...
- Tags: Concept, Citizen, U.S. General Services Administration, Citizen Relationship Management, Government, Advertising & Promotion, Customer Relationship Management (CRM), Vertical Industries, Enterprise Software, Marketing, Software
- White papers 2005-08-09
- CRM360 (exe)
- CRM30 is a customer relationship management software. Use this software to store your customer information and you will get a 360 degrees view of your customer. View relationship between customer and activities or vice versa. Search customer by address or search address by customer. This powerful relationships helps you to...
- Tags: Customer, CRM30, Performance Management, Tools & Techniques, Customer Relationship Management (CRM), Human Resources, Workforce Management, Management, Enterprise Software, Software
- Software downloads 2005-09-08
- Linking Employee Relationship Management to Customer Relationship Management
- While an organization can do many things to improve employee satisfaction, focusing on activities and processes that link employee effort to customer value will likely yield satisfaction for both customers and employees. Key employee activities that can provide a direct impact on customer satisfaction include planning, training, informing, collaborating, and...
- Tags: Employee Relationship Management, Customer Satisfaction, Employee Satisfaction, CRM, Product Marketing, Marketing
- White papers 2006-08-01
- Epson Says Hello to Better Service With mySAP Customer Relationship Management
- With customer loyalty quickly disappearing and the competition just a mouse-click away, Epson Korea knew it needed to rethink its customer relationship management CRM strategy so it could continue to deliver on its commitment to superior customer service - and at the same time reduce operating costs. To meet these...
- Tags: mySAP, Digital Imaging, Epson, Customer Interaction, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Citizen Relationship Management (ZRM) - The Challenge and the Promise
- Citizen Relationship Management holds out the promise of a much more effective, efficient and simple government at the service of its citizens. ZRM borrows heavily from Customer Relationship Management CRM. The latter has been defined as "customer-centric business strategies that optimize the long-term value of selected customers." Citizen Relationship Management...
- Tags: Personalization, CRM, ZRM, Advertising & Promotion, Customer Relationship Management (CRM), Government, Enterprise Software, Marketing, Software
- White papers 2005-08-09
- Customer Experience Management: The Value of "Moments of Truth"
- To manage customer experiences, one must first understand what "Customer experience" means. It's almost as difficult to pin down as "Customer relationship." Customer experiences include every point in which the customer interacts with the business, product or service. Customer Relationship Management CRM is a business strategy to acquire, grow and...
- Tags: Customer, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-05-01
- Getting Started with CRM
- Find out how a customer relationship management CRM system can save your company money by increasing customer satisfaction, reducing customer attrition, and making the most of customer relationships. This white paper discusses the selection, assessment, and issues involved with CRM solutions.Customer Relationship Management – or CRM, as it is commonly...
- Tags: Unisys Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2001-10-02
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