Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- How to Create Real Value With ABM and Customer Profitability Information
- This webcast addresses how to achieve real value from advanced customer profitability information. It also addresses the design and implementation of customer profitability systems and the use of that information in analyzing opportunities to increase profitability and growth. The presenter compares top-down vs. bottom-up designs and integrated reporting. The presenter...
- Tags: SAS Institute
- Webcasts
- Mining Deeper: Best Practices for Calculating and Reporting Customer Profitability
- The key objective of this webcast is to share the results of the Best Practice Consortium Study. By participating in this webcast, the attendee will learn 16 best practices for calculating and reporting customer profitability, similarities and differences between the periodic reporting of customer probability and customer valuation/measurement metrics, application...
- Tags: Best Practice
- Webcasts
- Superior Customer Relationships: Best Practices of Eastman Kodak Co., Medrad Inc, and Fidelity Investment Services
- Most organizations in a given marketplace want close customer relationships and pursue these relationships using advanced technologies, refined and aligned processes, and well-trained people. Unfortunately, competitors often wanting the same customers seek them with similar intensity and tactics. Competition affects industry profitability, and competitive advantage is the...
- Tags: Fidelity Investments, Eastman Kodak Co., APQC, Competition, Best Practice, Customer Relationship, Strategy, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Management, Marketing, Software
- White papers
- Successful CRM: Turning Customer Loyalty into Profitability
- In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success--and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers...
- Tags: RightNow Technologies, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2004-10-01
- 3 Questions: Focus CRM on the money
- CRM needs billing and customer serviceI agree that following the money is important. When CMN selected NetSuite (www.netsuite.com) as our CRM solution, we also took into account its ERP and customer service functionality. Not only can we track sales opportunities, but in the same record we can see all...
- Tags: Customer relationship management (CRM), Enterprise software, CRM, CRM Needs, customer service
- Discussion threads 2005-03-23
- Harness Customer Profitability and Lifetime Value
- The attendee of this webcast will learn how to determine the value and profitability of the customers; optimize the customer experience through the banking services; increase the effectiveness of the offers by targeting customers based on demographics; and maintain the share of the market by differentiating oneself, avoiding acquisition.
- Tags: SAS Institute, Banking, Financial Services
- Webcasts
- Harness Customer Profitability and Lifetime Value: A Competitive Edge for Regional Banks
- The attendee of this webcast will learn how to determine the value and profitability of the customers; optimize the customer experience through the banking services; increase the effectiveness of the offers by targeting customers based on demographics; maintain the share of the market by differentiating oneself, avoiding acquisition.
- Tags: Bank, SAS Institute, Banking, Financial Services
- Webcasts
- Structured Neural Network Techniques for Modeling Loyalty and Profitability
- Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of...
- Tags: Technique, Neural Network, Profitability, Modeling, Research & Development, Productivity, Business Operations
- White papers 2005-03-09
- Designing Channel Systems That Maximize Customer Profitability
- Customer relationship management begins with a company's channel system - the set of contact points which the organization uses to market to, sell to, and provide service to its customers. This paper focuses on four principles companies should follow to optimize their channel systems - engage customers consistently through an...
- Tags: CRM, Channel System, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-08-01
- Secrets of Competitive Financial Services: Analytics for Customer Profitability Analysis in Global Banking
- Banking service firms have many challenges, one of which is that revenues are simply not easily predictable. But the balance sheet and profit & loss statements of a bank don't give executives or managers many insights into the sources of company profits. This white paper showcases how a specific worldwide...
- Tags: Analytics, Financial Service, Applix Inc., Analysis, Banking, Balance Sheets, Financial Services, Financial Statements, Financial Accounting, Finance
- White papers 2005-07-01
- Getting It Right: Turning Customer Value Into Competitive Advantage in Retail Banking
- While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into a product-focused environment. Product silos, inconsistent customer communications and the inability to act on customer insight across the enterprise block...
- Tags: Competitive Advantage, Customer, SAS Institute, Banking, Strategy, Financial Services, Management
- Webcasts
- Top Down Vs. Bottom Up
- Financial service companies are currently implementing or planning to implement the last major improvement to management reporting. This change will significantly upgrade the quality and quantity of information available to support the professional management of the business. They are moving from a top down design to a bottom up design...
- Tags: Line Of Business, SAS Institute, Profitability
- White papers
- Why Proactive Customer Care
- Too often, contact centers are seen purely as cost centers. Proactive customer care can help turn this around. Not only can it contribute to cutting costs, but it can also have a huge impact on long-term customer satisfaction and loyalty. Proactive customer care can help to control call volume, maximize...
- Tags: Aspect Software Inc., Call Centers, Product Marketing, Customer Relationship Management (CRM), Branding, It Operations, Marketing, Enterprise Software, Software
- Webcasts
- Customer Centered Service: What It Is and How to Implement
- Repeat business from the existing customer base is the best kind of business a person can have. And the best way to ensure repeat business is to treat the customers right. This paper introduces the notion of Customer Centered Service, a new and exciting way to increase customer loyalty and,...
- Tags: Customer, eGain Communications Corp., Customer Centered Service, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2006-05-10
- How Profitable to You Is Each Customer Today... and Tomorrow?: Why Transactional Profitability Measurements Are an Ultimate Goal
- The problem with accounting's traditional gross profit margin reporting (i.e., restricted to product cost profit margins) is that managers cannot see the bottom half of the total picture - all the profit margin layers eroded from distribution, selling, credit, payments and marketing costs. The unacceptable result from not converting these...
- Tags: Profit Margin, Managerial Accounting, Finance
- White papers 2007-03-01
- Integrated Workforce Management Solutions: Improving Customer Service and Profitability
- In retail, competitive differentiation has never been more difficult. Consumers have an unprecedented number of choices - more products are available through more channels, often twenty-four hours a day, seven days a week. Increasingly, retailers are turning to service and the shopping experience to attract and retain customers. However, in...
- Tags: Customer Service, Workforce Management, RedPrairie, Retail Company, Labor Management, Retail, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2007-04-16
- Enhancing Customer Communications Via the Utility Bill
- In today's utility industry climate, it is not enough to provide satisfactory customer service. Customer service must be outstanding as well as highly personalized and accessible. A key to improving customer service is optimizing the customer experience to build loyal relationships. Customer loyalty is essential to profitability, growth, and competitive...
- Tags: Customer Service, Exstream Software Inc., Industry, Customer Loyalty, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2005-09-30
- Basari Holding Selects mySAP CRM to Enhance Customer Relationships and Increase Profitability
- Basary, a top telecommunications conglomerate in Turkey, wanted to take its customer relationships to a higher level, while improving business processes. By doing so, it would have a more effective competitive advantage. With a new customer focused strategy in place, it sought an integrated IT solution to support comprehensive customer...
- Tags: mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Software, Marketing
- Case studies
- Customer Relationship Management in Retail Banking
- Retail banks are facing greater challenges than ever before in executing their customer management strategies. Intensifying competition, proliferating customer contact channels, escalating attacks on customer information, rising customer expectations and capitalizing on new market opportunities are at the top of every bank executive's agenda. In looking for ways to drive...
- Tags: Bank, Banking, Electronic Data Systems Corp., CRM, Financial Services, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers 2006-10-01
- << Previous
- page 1 of 1
- Next >>
