Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs
- Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it...
- Tags: Loyalty Program, Food & Beverage, Manufacturing
- White papers 2005-02-01
- Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
- This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty programs on the retail industry and explains four customer-focused best practices for differentiating a loyalty program...
- Tags: Webcast, SAS Institute, Best Practice, Loyalty Program, Digital Media, Consumer Electronics, Personal Technology
- Webcasts
- Driving Profitable Customer Relationships With Loyalty Programs
- Watch this Web seminar replay to hear thought leaders from Siebel Systems, Inc. and IBM highlighting solutions for these issues facing communications, media, and energy industries today. Topics include: A customer case study, how effective customer life cycle and loyalty management programs have reduced churn, reduced retention cost, and increased...
- Tags: Siebel Systems Inc., Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Webcasts
- Gaining Competitive Advantage Through Effective Retail Loyalty Programs
- Loyalty programs are everywhere in the retail industry. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, or purchasing a new DVD. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do...
- Tags: Competitive Advantage, Loyalty Program, Food & Beverage, Strategy, Retail, Manufacturing, Management
- White papers 2006-06-01
- Customer Loyalty: The New Competitive Advantage
- Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S. company loses half of its customer base every five years. Hence the need for a systematic approach to this competitive differentiator and...
- Tags: Competitive Advantage, Customer Loyalty, Strategy, Management
- White papers 2006-08-01
- How to... Implement Business Scenarios for Customer Loyalty Management
- Customer Loyalty Management is an important business scenario within Customer Relationship Management. It is of particular importance when businesses deal with consumers ("Business to Consumer scenarios" or B2C). Marketing experts have proposed to introduce "Loyalty Accounts" for this purpose. This paper explains how to implement Customer Loyalty Management on the...
- Tags: SAP AG, Customer Loyalty Management, B2C, E-business/E-Commerce, Internet
- White papers 2004-08-01
- The Loyalty Connection: Secrets to Customer Retention and Increased Profits
- Do you know how to stop customer churn? Although most business leaders say they are devoted to loyalty, their management systems and budgets don't back that up, according to new CRMGuru.com research. Yet, loyalty experts agree that it is more cost-effective to retain customers than to acquire them. In this...
- Tags: Customer Retention, RightNow Technologies, Leadership, Management
- White papers 2005-03-01
- n|Frame Case Study: Walker Information
- Walker Information Walker is a worldwide leader in customer loyalty management, having conducted more than 1,200 research programs in 35 languages for its 300 clients last year. Walker needed an experienced partner to support its online worldwide customer loyalty programs. Walker decided to outsource all its data center needs to...
- Tags: Data Center, n|Frame, Walker, Data Centers, Storage, Hardware, Data Management
- Case studies 2006-08-23
- Customer Intelligence in Retail: No Loyalty Card? - No Problem
- The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The presenter shows how customer intelligence - essential for "doing things better" - is also a vital prerequisite for generating the...
- Tags: Card, SAS Institute, Customer Intelligence, Customer Loyalty Management Cycle
- Webcasts
- Telco Churn Management: Case Studies in Combating Telco Churn Through the Use of Business Intelligence
- Many managers are hoping to find the one approach that can help them manage all of their customer loyalty and churn management challenges. In reality however, most telcos face a wide range of situations, many of which require a unique combination of business intelligence, insight, creativity, and organizational flexibility to...
- Tags: Business Intelligence, Webcast, Telecommunications Company, Telecom & Utilities, Telecommunications
- Webcasts
- SAS Helps Wachovia Grow Customer Satisfaction and Loyalty
- Heightened competition in the financial services industry is driving Wachovia Corp. and other institutions to become more customer-focused. With help from SAS, Wachovia, one of the largest providers of financial services to retail, brokerage and corporate customers, has achieved increased customer loyalty and profitability since placing an emphasis on customer...
- Tags: SAS Institute, Customer Satisfaction, Wachovia Corp., Product Marketing, Marketing
- Case studies
- Alaska Airlines Soars in Meeting the Needs of More Than 17 Million Customers Annually
- For 74 years, Alaska Airlines has been providing world-class domestic airline service. Understanding and responding to customer needs is the key to success in the increasingly competitive domestic airline industry, where margins are small and customer loyalty is prized. Over the years, Alaska Airlines acquired a great deal of customer...
- Tags: Alaska Airlines, Process Improvement, Financial Planning, Quality, Business Operations, Finance
- Case studies
- Structured Neural Network Techniques for Modeling Loyalty and Profitability
- Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of...
- Tags: Technique, Neural Network, Profitability, Modeling, Research & Development, Productivity, Business Operations
- White papers 2005-03-09
- Why Proactive Customer Care
- Too often, contact centers are seen purely as cost centers. Proactive customer care can help turn this around. Not only can it contribute to cutting costs, but it can also have a huge impact on long-term customer satisfaction and loyalty. Proactive customer care can help to control call volume, maximize...
- Tags: Aspect Software Inc., Call Centers, Product Marketing, Customer Relationship Management (CRM), Branding, It Operations, Marketing, Enterprise Software, Software
- Webcasts
- The Top 9 Ways to Increase Your Customer Loyalty: Follow These and Enjoy an Immediate Lift in the Loyalty of Your Customers
- Every company executive will raise their hand and say they believe having loyal customers is a key to business success. But what are executives really doing about it? Most will point to their customer care training or CRM system. Some will also point to their monthly newsletter or discount program...
- Tags: Customer, Allegiance, Corporate Communications, Customer Relationship Management (CRM), Enterprise Software, Workforce Management, Advertising & Promotion, Marketing, Software, Human Resources
- White papers 2007-09-28
- Going Beyond CRM to Strengthen Customer Loyalty and Improve Revenue: Ensure That the Value Chain Is Working Efficiently
- CRM is essential for managing the transactional aspects of the customer relationship, but it is no longer enough. Executives seeking to build customer loyalty, improve market agility, and manage their brands across global markets are finding that customer experience management offers both a solution to address the challenges of today...
- Tags: Revenue, Value Chain, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-07-01
- Successful CRM: Turning Customer Loyalty into Profitability
- In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success--and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers...
- Tags: RightNow Technologies, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2004-10-01
- SNCF Improves Customer Satisfaction and Loyalty With Customer Relationship Management Solution
- SNCF, the European rail transport leader, manages more than 320 million passengers each year and 135 million tons of freight. SNCF wanted to ensure multi-channel (internet, telephone, etc.) and multi-product management within SNCF's loyalty programs and provide teleconsultants with a comprehensive view of clients. The challenge was to implement targeted...
- Tags: Oracle Corp., Siebel Systems Inc., Customer Satisfaction, CRM, SNCF, Sales Strategy, Sales Force Management, Customer Relationship Management (CRM), Sales, Enterprise Software, Software
- Case studies 2007-11-01
- Financial Institution Seeks IBM's Help in Examining the Impact of Customer Loyalty on Its Overall Performance
- When the client wanted to explore a possible correlation between customer loyalty and financial success, the financial services provider looked to IBM for assistance in delving into and analyzing its customer data. To gauge customer loyalty, the bank administered a questionnaire that tracked products held, channels used, customer tenure and...
- Tags: Financial, Performance, IBM Corp., Customer Loyalty, Data Mining, Financial Accounting, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Finance, Marketing
- Case studies 2008-01-01
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