Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Customer Loyalty: The New Competitive Advantage
- Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S. company loses half of its customer base every five years. Hence the need for a systematic approach to this competitive differentiator and...
- Tags: Competitive Advantage, Customer Loyalty, Strategy, Management
- White papers 2006-08-01
- The Loyalty Connection: Secrets to Customer Retention and Increased Profits
- Do you know how to stop customer churn? Although most business leaders say they are devoted to loyalty, their management systems and budgets don't back that up, according to new CRMGuru.com research. Yet, loyalty experts agree that it is more cost-effective to retain customers than to acquire them. In this...
- Tags: Customer Retention, RightNow Technologies, Leadership, Management
- White papers 2005-03-01
- Customer Intelligence in Retail: No Loyalty Card? - No Problem
- The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The presenter shows how customer intelligence - essential for "doing things better" - is also a vital prerequisite for generating the...
- Tags: Card, SAS Institute, Customer Intelligence, Customer Loyalty Management Cycle
- Webcasts
- Driving Profitable Customer Relationships With Loyalty Programs
- Watch this Web seminar replay to hear thought leaders from Siebel Systems, Inc. and IBM highlighting solutions for these issues facing communications, media, and energy industries today. Topics include: A customer case study, how effective customer life cycle and loyalty management programs have reduced churn, reduced retention cost, and increased...
- Tags: Siebel Systems Inc., Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Webcasts
- Going Beyond CRM to Strengthen Customer Loyalty and Improve Revenue: Ensure That the Value Chain Is Working Efficiently
- CRM is essential for managing the transactional aspects of the customer relationship, but it is no longer enough. Executives seeking to build customer loyalty, improve market agility, and manage their brands across global markets are finding that customer experience management offers both a solution to address the challenges of today...
- Tags: Revenue, Value Chain, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-07-01
- Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs
- Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it...
- Tags: Loyalty Program, Food & Beverage, Manufacturing
- White papers 2005-02-01
- SAS Helps Wachovia Grow Customer Satisfaction and Loyalty
- Heightened competition in the financial services industry is driving Wachovia Corp. and other institutions to become more customer-focused. With help from SAS, Wachovia, one of the largest providers of financial services to retail, brokerage and corporate customers, has achieved increased customer loyalty and profitability since placing an emphasis on customer...
- Tags: SAS Institute, Customer Satisfaction, Wachovia Corp., Product Marketing, Marketing
- Case studies
- Italian Hypermarket Automates Customer Loyalty to Generate New Revenue Opportunities
- Leading Italian hypermarket chain Bennet employs 7,200 people and generates annual turnover of U.S.$1,801 million. The company wanted to automate management of its loyalty scheme to improve operational efficiency and customer service. To achieve this, and streamline new software development overall, it deployed Microsoft BizTalk Server 2004 and the Microsoft...
- Tags: Revenue Opportunity, Microsoft BizTalk Server, Microsoft Corp., Microsoft BizTalk Server 2004, Italian Hypermarket, Web Services, Application Servers, Middleware, Enterprise Software, Ooa/Ood/Oop, Software, Software Development, Software/Web Development
- Case studies
- Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
- This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty programs on the retail industry and explains four customer-focused best practices for differentiating a loyalty program...
- Tags: Webcast, SAS Institute, Best Practice, Loyalty Program, Digital Media, Consumer Electronics, Personal Technology
- Webcasts
- mySAP CRM Generates Added Transparency to Help Improve User Acceptance, Realize Customer Potential, and Increase Customer Loyalty
- Infraserv GmbH & Co. Hochst KG - based in Frankfurt, Germany, and one of Europe's leading industrial site operators and service providers - upgraded to the latest version of the mySAP Customer Relationship Management mySAP CRM solution. As a result, Infraserv improved user acceptance and increased customer loyalty and acquisition...
- Tags: mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Software
- Case studies
- Telco Churn Management: Case Studies in Combating Telco Churn Through the Use of Business Intelligence
- Many managers are hoping to find the one approach that can help them manage all of their customer loyalty and churn management challenges. In reality however, most telcos face a wide range of situations, many of which require a unique combination of business intelligence, insight, creativity, and organizational flexibility to...
- Tags: Business Intelligence, Webcast, Telecommunications Company, Telecom & Utilities, Telecommunications
- Webcasts
- Building Customer Connections: Increase Customer Loyalty by Simplifying How People Work Together to Deliver Value
- This whitepaper outlines some of nowadays challenges and trends as companies work to create the optimal customer experience and achieve anticipated value from their Customer Relationship Management CRM investments. Consistent with positions taken by leading analysts such as Gartner3, CRM is more than a one-time initiative or system implementation project....
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-11-01
- Structured Neural Network Techniques for Modeling Loyalty and Profitability
- Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of...
- Tags: Technique, Neural Network, Profitability, Modeling, Research & Development, Productivity, Business Operations
- White papers 2005-03-09
- SNCF Improves Customer Satisfaction and Loyalty With Customer Relationship Management Solution
- SNCF, the European rail transport leader, manages more than 320 million passengers each year and 135 million tons of freight. SNCF wanted to ensure multi-channel (internet, telephone, etc.) and multi-product management within SNCF's loyalty programs and provide teleconsultants with a comprehensive view of clients. The challenge was to implement targeted...
- Tags: Oracle Corp., Siebel Systems Inc., Customer Satisfaction, CRM, SNCF, Sales Strategy, Sales Force Management, Customer Relationship Management (CRM), Sales, Enterprise Software, Software
- Case studies 2007-11-01
- Why Proactive Customer Care
- Too often, contact centers are seen purely as cost centers. Proactive customer care can help turn this around. Not only can it contribute to cutting costs, but it can also have a huge impact on long-term customer satisfaction and loyalty. Proactive customer care can help to control call volume, maximize...
- Tags: Aspect Software Inc., Call Centers, Product Marketing, Customer Relationship Management (CRM), Branding, It Operations, Marketing, Enterprise Software, Software
- Webcasts
- The Top 9 Ways to Increase Your Customer Loyalty: Follow These and Enjoy an Immediate Lift in the Loyalty of Your Customers
- Every company executive will raise their hand and say they believe having loyal customers is a key to business success. But what are executives really doing about it? Most will point to their customer care training or CRM system. Some will also point to their monthly newsletter or discount program...
- Tags: Customer, Allegiance, Corporate Communications, Customer Relationship Management (CRM), Enterprise Software, Workforce Management, Advertising & Promotion, Marketing, Software, Human Resources
- White papers 2007-09-28
- Successful CRM: Turning Customer Loyalty into Profitability
- In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success--and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers...
- Tags: RightNow Technologies, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2004-10-01
- Financial Institution Seeks IBM's Help in Examining the Impact of Customer Loyalty on Its Overall Performance
- When the client wanted to explore a possible correlation between customer loyalty and financial success, the financial services provider looked to IBM for assistance in delving into and analyzing its customer data. To gauge customer loyalty, the bank administered a questionnaire that tracked products held, channels used, customer tenure and...
- Tags: Financial, Performance, IBM Corp., Customer Loyalty, Data Mining, Financial Accounting, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Finance, Marketing
- Case studies 2008-01-01
- L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
- L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...
- Tags: Brand, CRM Solution, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Microsoft Windows Server 2003, Software, Marketing, Operating Systems, Microsoft Windows
- Case studies
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